--- title: "Google Analytics: search popularity and Share of Search in New Zealand" description: "Google Analytics is a web analytics tool used by New Zealand businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/google-analytics" publisher: "Brandwave" --- # Google Analytics: search popularity and Share of Search in New Zealand Google Analytics is a web analytics tool used by New Zealand businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Google Analytics - **Owned by**: Google - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among web analytics tools**: 82.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Web analytics tools | 1 | 82.9% | 9.9K | - [Web analytics tools](/demand/nz/categories/nz-web-analytics-tools) ## How has branded search demand for Google Analytics changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Google Analytics in New Zealand rose from 9.3K to 9.9K. - Across the 11 months ending August 2026, Google Analytics’ estimated Share of Search among web analytics tools in New Zealand increased from 81% to 82.9%. - Across the 11 months ending August 2026, Google Analytics’ estimated Share of Search among web analytics tools in New Zealand peaked at 85.4% in March 2026 and was lowest at 79.4% in December 2025. ## How did search popularity change for New Zealand web analytics tools in August 2026? - In August 2026, Google Analytics gained estimated Share of Search among web analytics tools in New Zealand, from 82.4% to 82.9%. - In August 2026, Matomo rose from 6th to 5th among web analytics tools in New Zealand. - In August 2026, Mixpanel fell from 5th to 6th among web analytics tools in New Zealand. - Estimated monthly branded searches for Microsoft Clarity in New Zealand rose 48% over 11 measured months, from 500 to 740 in August 2026. - Estimated monthly branded searches for PostHog in New Zealand rose 48% over 11 measured months, from 500 to 740 in August 2026. - Estimated monthly branded searches for Amplitude in New Zealand fell 75% over 11 measured months, from 40 to 10 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Web analytics tools | 9.3K | 81% | 1 | | Nov 2025 | Web analytics tools | 9.4K | 79.6% | 1 | | Dec 2025 | Web analytics tools | 6.3K | 79.4% | 1 | | Jan 2026 | Web analytics tools | 7.7K | 80.9% | 1 | | Feb 2026 | Web analytics tools | 7.9K | 82.1% | 1 | | Mar 2026 | Web analytics tools | 11.4K | 85.4% | 1 | | Apr 2026 | Web analytics tools | 9.6K | 83.9% | 1 | | May 2026 | Web analytics tools | 9.8K | 85.3% | 1 | | Jun 2026 | Web analytics tools | 10.4K | 80.8% | 1 | | Jul 2026 | Web analytics tools | 9.8K | 82.4% | 1 | | Aug 2026 | Web analytics tools | 9.9K | 82.9% | 1 | | Sep 2026 | Web analytics tools | — | — | — | ## How is Google Analytics measured? Brandwave collects information about searches that people make online using Google Analytics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ga4” - “ga4 analytics” - “google analytics” - “google analytics 360” - “google analytics 4” - “google analytics accounts” - “google analytics certified” - “google analytics consultant” - “google analytics heatmap” - “google analytics help center” - “google analytics nz” - “google analytics online” - “google analytics setup” - “google analytics tracking” - “googleanalytics” - “googleanalytics com” - “learning google analytics” - “marketingplatform google com” - “traffic google analytics” ## Which web analytics tools compete with Google Analytics? - [Microsoft Clarity](/demand/nz/brands/microsoft-clarity): Head-to-head: /demand/nz/compare/google-analytics-vs-microsoft-clarity - [PostHog](/demand/nz/brands/posthog): Head-to-head: /demand/nz/compare/google-analytics-vs-posthog - [Hotjar](/demand/nz/brands/hotjar): Head-to-head: /demand/nz/compare/google-analytics-vs-hotjar - [Matomo](/demand/nz/brands/matomo): Head-to-head: /demand/nz/compare/google-analytics-vs-matomo - [Mixpanel](/demand/nz/brands/mixpanel): Head-to-head: /demand/nz/compare/google-analytics-vs-mixpanel - [Amplitude](/demand/nz/brands/amplitude) ## Who owns Google Analytics? Google Analytics is owned by Google. Brandwave also tracks Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gmail, Google, Google Ads, Google Authenticator, Google BigQuery, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Pixel, Google Slides, Google Translate, Google Workspace, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, in New Zealand. - [Google](/demand/nz/companies/google): Owns 36 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Google Analytics? Google Analytics is owned by Google. Brandwave also tracks Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gmail, Google, Google Ads, Google Authenticator, Google BigQuery, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Pixel, Google Slides, Google Translate, Google Workspace, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Google Analytics: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/google-analytics This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/google-analytics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.