--- title: "Google Ads: search popularity and Share of Search in New Zealand" description: "Google Ads is an advertising platform used by New Zealand marketers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/google-ads" publisher: "Brandwave" --- # Google Ads: search popularity and Share of Search in New Zealand Google Ads is an advertising platform used by New Zealand marketers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Google Ads - **Owned by**: Google - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among advertising platforms**: 74.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Advertising platforms | 1 | 74.7% | 19.7K | - [Advertising platforms](/demand/nz/categories/nz-advertising-platforms) ## How has branded search demand for Google Ads changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Google Ads in New Zealand rose from 16.9K to 19.7K. - Across the 11 months ending August 2026, Google Ads’ estimated Share of Search among advertising platforms in New Zealand decreased from 79.5% to 74.7%. - Across the 11 months ending August 2026, Google Ads’ estimated Share of Search among advertising platforms in New Zealand peaked at 79.9% in November 2025 and was lowest at 67.2% in July 2026. ## How did search popularity change for New Zealand advertising platforms in August 2026? - In August 2026, Google Ads gained estimated Share of Search among advertising platforms in New Zealand, from 67.2% to 74.7%. - In August 2026, Meta Ads lost estimated Share of Search among advertising platforms in New Zealand, from 23.7% to 17.5%. - In August 2026, TikTok Ads lost estimated Share of Search among advertising platforms in New Zealand, from 6.7% to 5.2%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Advertising platforms | 16.9K | 79.5% | 1 | | Nov 2025 | Advertising platforms | 16.7K | 79.9% | 1 | | Dec 2025 | Advertising platforms | 11.3K | 76.9% | 1 | | Jan 2026 | Advertising platforms | 14.1K | 75.6% | 1 | | Feb 2026 | Advertising platforms | 14.3K | 76.3% | 1 | | Mar 2026 | Advertising platforms | 18K | 78.1% | 1 | | Apr 2026 | Advertising platforms | 17.4K | 77.8% | 1 | | May 2026 | Advertising platforms | 17.5K | 74.2% | 1 | | Jun 2026 | Advertising platforms | 17.7K | 69.1% | 1 | | Jul 2026 | Advertising platforms | 17.2K | 67.2% | 1 | | Aug 2026 | Advertising platforms | 19.7K | 74.7% | 1 | | Sep 2026 | Advertising platforms | — | — | — | ## How is Google Ads measured? Brandwave collects information about searches that people make online using Google Ads’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ads google com” - “adwords google ads” - “google ads” - “google ads ads” - “google ads advertising” - “google ads agency” - “google ads campaign” - “google ads certified” - “google ads company” - “google ads consultant” - “google ads cost” - “google ads editor” - “google ads expert” - “google ads for business” - “google ads for small business” - “google ads help” - “google ads keyword planner” - “google ads management services” - “google ads manager” - “google ads marketing agency” - “google ads near me” - “google ads new zealand” - “google ads nz” - “google ads online” - “google ads signup” - “google ads specialist” - “googleads” - “googleads ads” - “googleads g doubleclick net” ## Which advertising platforms compete with Google Ads? - [Meta Ads](/demand/nz/brands/meta-ads): Head-to-head: /demand/nz/compare/google-ads-vs-meta-ads - [TikTok Ads](/demand/nz/brands/tiktok-ads): Head-to-head: /demand/nz/compare/google-ads-vs-tiktok-ads - [LinkedIn Ads](/demand/nz/brands/linkedin-ads): Head-to-head: /demand/nz/compare/google-ads-vs-linkedin-ads - [Microsoft Advertising](/demand/nz/brands/microsoft-advertising): Head-to-head: /demand/nz/compare/google-ads-vs-microsoft-advertising ## Who owns Google Ads? Google Ads is owned by Google. Brandwave also tracks Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gmail, Google, Google Analytics, Google Authenticator, Google BigQuery, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Pixel, Google Slides, Google Translate, Google Workspace, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, in New Zealand. - [Google](/demand/nz/companies/google): Owns 36 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Google Ads? Google Ads is owned by Google. Brandwave also tracks Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gmail, Google, Google Analytics, Google Authenticator, Google BigQuery, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Pixel, Google Slides, Google Translate, Google Workspace, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Google Ads: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/google-ads This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/google-ads. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.