--- title: "Goodwill Law: search popularity and Share of Search in New Zealand" description: "Goodwill Law provides legal advice and legal services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/goodwill-law" publisher: "Brandwave" --- # Goodwill Law: search popularity and Share of Search in New Zealand Goodwill Law provides legal advice and legal services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Goodwill Law - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among napier law firms**: 11.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Napier law firms | 3 | 11.9% | 280 | | New Plymouth law firms | 4 | 11.4% | 280 | - [Napier law firms](/demand/nz/categories/nz-napier-law-firms) - [New Plymouth law firms](/demand/nz/categories/nz-new-plymouth-law-firms) ## How has branded search demand for Goodwill Law changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Goodwill Law in New Zealand rose from 260 to 280. - Across the 11 months ending August 2026, Goodwill Law’s estimated Share of Search among napier law firms in New Zealand increased from 10% to 11.9%. - Across the 11 months ending August 2026, Goodwill Law’s estimated Share of Search among napier law firms in New Zealand peaked at 11.9% in August 2026 and was lowest at 8.2% in July 2026. - Across the 11 months ending August 2026, Goodwill Law rose from 4th to 3rd among napier law firms in New Zealand. - Across the 11 months ending August 2026, Goodwill Law’s estimated Share of Search among new plymouth law firms in New Zealand increased from 10.3% to 11.4%. - Across the 11 months ending August 2026, Goodwill Law’s estimated Share of Search among new plymouth law firms in New Zealand peaked at 11.7% in November 2025 and was lowest at 8.1% in February 2026. ## How did search popularity change for New Zealand napier law firms in August 2026? - In August 2026, Goodwill Law overtook Carlile Dowling to rank 3rd among napier law firms in New Zealand, at 11.9%. - In August 2026, Sainsbury Logan & Williams lost estimated Share of Search among napier law firms in New Zealand, from 35.7% to 33.9%. - In August 2026, Willis Legal lost estimated Share of Search among napier law firms in New Zealand, from 42.6% to 41.5%. - In August 2026, Carlile Dowling lost estimated Share of Search among napier law firms in New Zealand, from 12.3% to 11.4%. ## How did search popularity change for New Zealand new plymouth law firms in August 2026? - In August 2026, Goodwill Law gained estimated Share of Search among new plymouth law firms in New Zealand, from 8.5% to 11.4%. - In August 2026, Quinlaw gained estimated Share of Search among new plymouth law firms in New Zealand, from 7.6% to 8.9%. - In August 2026, Govett Quilliam lost estimated Share of Search among new plymouth law firms in New Zealand, from 40.3% to 37%. - In August 2026, Nicholsons Lawyers lost estimated Share of Search among new plymouth law firms in New Zealand, from 30.5% to 29.3%. - C&M Legal’s estimated Share of Search among new plymouth law firms in New Zealand has gained ground for 3 months in a row, from 12.5% to 13.4% in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Napier law firms | 260 | 10% | 4 | | Nov 2025 | Napier law firms | 310 | 10.9% | 4 | | Dec 2025 | Napier law firms | 220 | 11.1% | 4 | | Jan 2026 | Napier law firms | 210 | 9.8% | 4 | | Feb 2026 | Napier law firms | 210 | 8.9% | 4 | | Mar 2026 | Napier law firms | 260 | 8.7% | 4 | | Apr 2026 | Napier law firms | 220 | 10.2% | 4 | | May 2026 | Napier law firms | 210 | 9.7% | 4 | | Jun 2026 | Napier law firms | 250 | 11% | 4 | | Jul 2026 | Napier law firms | 200 | 8.2% | 4 | | Aug 2026 | Napier law firms | 280 | 11.9% | 3 | | Sep 2026 | Napier law firms | — | — | — | | Oct 2025 | New Plymouth law firms | 260 | 10.3% | 4 | | Nov 2025 | New Plymouth law firms | 310 | 11.7% | 4 | | Dec 2025 | New Plymouth law firms | 220 | 10.6% | 4 | | Jan 2026 | New Plymouth law firms | 210 | 8.9% | 5 | | Feb 2026 | New Plymouth law firms | 210 | 8.1% | 5 | | Mar 2026 | New Plymouth law firms | 260 | 9.5% | 4 | | Apr 2026 | New Plymouth law firms | 220 | 9.3% | 5 | | May 2026 | New Plymouth law firms | 210 | 8.2% | 5 | | Jun 2026 | New Plymouth law firms | 250 | 10.2% | 4 | | Jul 2026 | New Plymouth law firms | 200 | 8.5% | 4 | | Aug 2026 | New Plymouth law firms | 280 | 11.4% | 4 | | Sep 2026 | New Plymouth law firms | — | — | — | ## How is Goodwill Law measured? Brandwave collects information about searches that people make online using Goodwill Law’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “goodwill law” - “goodwill law new plymouth” - “goodwill.law” ## Which napier law firms compete with Goodwill Law? - [Willis Legal](/demand/nz/brands/willis-legal): Head-to-head: /demand/nz/compare/goodwill-law-vs-willis-legal - [Sainsbury Logan & Williams](/demand/nz/brands/sainsbury-logan-williams): Head-to-head: /demand/nz/compare/goodwill-law-vs-sainsbury-logan-williams - [Carlile Dowling](/demand/nz/brands/carlile-dowling): Head-to-head: /demand/nz/compare/carlile-dowling-vs-goodwill-law - [Legal Matters](/demand/nz/brands/legal-matters): Head-to-head: /demand/nz/compare/goodwill-law-vs-legal-matters ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Goodwill Law: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/goodwill-law This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/goodwill-law. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.