--- title: "How popular is Goodman? Searches and AI answers in New Zealand" description: "Goodman develops and manages industrial property. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/goodman-property" publisher: "Brandwave" --- # How popular is Goodman? Searches and AI answers in New Zealand Goodman develops and manages industrial property. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Goodman - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among property developers**: 5.8% ## Where does Goodman compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Property developers | 6 | 5.8% | 390 | - [Property developers](/demand/nz/categories/nz-property-developers) ## Top property developers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Goodman did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Todd Property | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | Fletcher Living | 2nd | 1 of 3 | 0 of 1 | 1 of 4 | | Mike Greer Homes | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Oakridge Homes | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Precinct Properties | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Kiwi Property | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Goodman | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about property developers - Asked ChatGPT "Which property developer should I buy in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best property developer brands in New Zealand?": 1. Fletcher Living, 2. Todd Property, 3. Oakridge Homes, 4. Mike Greer Homes - Asked ChatGPT "What's the best property developer in New Zealand for a new home?": 1. Oakridge Homes - Searched Google, AI Overview "property developers nz": 1. Todd Property, 2. Mike Greer Homes Not named in any answer: Precinct Properties, Kiwi Property and Goodman. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Goodman changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Goodman in New Zealand held steady at 390. - Across the 12 months ending October 2026, Goodman’s share of searches among property developers in New Zealand increased from 4.6% to 5.8%. - Across the 12 months ending October 2026, Goodman’s share of searches among property developers in New Zealand peaked at 7% in September 2026 and was lowest at 3.4% in January 2026. ## How did search popularity change for New Zealand property developers in October 2026? - In October 2026, Precinct Properties overtook Kiwi Property to rank 3rd among property developers in New Zealand, with 19.4% of the searches. - In October 2026, Fletcher Living gained share of searches among property developers in New Zealand, from 23.3% to 23.8%. - In October 2026, Mike Greer Homes lost share of searches among property developers in New Zealand, from 34.9% to 28.3%. - In October 2026, Goodman lost share of searches among property developers in New Zealand, from 7% to 5.8%. - Estimated monthly branded searches for Kiwi Property in New Zealand fell 53.7% over 12 measured months, from 1.9K to 880 in October 2026. - Estimated monthly branded searches for Todd Property in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Property developers | 390 | 4.6% | 6 | | Dec 2025 | Property developers | 260 | 4.3% | 6 | | Jan 2026 | Property developers | 260 | 3.4% | 6 | | Feb 2026 | Property developers | 390 | 5.4% | 6 | | Mar 2026 | Property developers | 480 | 6% | 6 | | Apr 2026 | Property developers | 390 | 5.4% | 6 | | May 2026 | Property developers | 390 | 4.5% | 6 | | Jun 2026 | Property developers | 480 | 5.9% | 6 | | Jul 2026 | Property developers | 390 | 5% | 6 | | Aug 2026 | Property developers | 480 | 5.5% | 6 | | Sep 2026 | Property developers | 480 | 7% | 6 | | Oct 2026 | Property developers | 390 | 5.8% | 6 | ## How are Goodman’s branded searches counted? Brandwave collects information about searches that people make online using Goodman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “goodman property” ## Which property developers compete with Goodman? - [Mike Greer Homes](/demand/nz/brands/mike-greer-homes) - [Fletcher Living](/demand/nz/brands/fletcher-living): Head-to-head: /demand/nz/compare/fletcher-living-vs-goodman-property - [Precinct Properties](/demand/nz/brands/precinct-properties): Head-to-head: /demand/nz/compare/goodman-property-vs-precinct-properties - [Kiwi Property](/demand/nz/brands/kiwi-property): Head-to-head: /demand/nz/compare/goodman-property-vs-kiwi-property - [Oakridge Homes](/demand/nz/brands/oakridge-homes): Head-to-head: /demand/nz/compare/goodman-property-vs-oakridge-homes - [Todd Property](/demand/nz/brands/todd-property): Head-to-head: /demand/nz/compare/goodman-property-vs-todd-property ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Goodman? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/goodman-property This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/goodman-property. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.