--- title: "GoodFor: search popularity in New Zealand" description: "A New Zealand chain of bulk wholefood refill stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/goodfor" publisher: "Brandwave" --- # GoodFor: search popularity in New Zealand A New Zealand chain of bulk wholefood refill stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: GoodFor - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among bulk and organic food stores**: 2.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bulk and organic food stores | 5 | 2.3% | 1K | - [Bulk and organic food stores](/demand/nz/categories/nz-bulk-food-stores) ## Top bulk and organic food stores in ChatGPT and Google AI Overviews In three ChatGPT questions, GoodFor was mentioned in two out of three: in two of the three ChatGPT answers. GoodFor is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Bin Inn | 1st | 3 of 3 | 3 of 3 | | GoodFor | 2nd | 2 of 3 | 2 of 3 | | Commonsense Organics | 3rd | 1 of 3 | 1 of 3 | | Piko Wholefoods | 4th | 2 of 3 | 2 of 3 | | Whole Heart | 4th | 2 of 3 | 2 of 3 | | Huckleberry | 4th | 1 of 3 | 1 of 3 | | Farro | Not ranked | 0 of 3 | 0 of 3 | | Bulk Foods Online | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about bulk and organic food stores - Asked ChatGPT "Which bulk or organic food store should I shop at in New Zealand?": 1. Bin Inn, 2. Whole Heart - Asked ChatGPT "What are the best bulk and organic food stores in New Zealand?": 1. Commonsense Organics, 2. Bin Inn, 3. Huckleberry, 4. GoodFor, 5. Piko Wholefoods, 6. Whole Heart - Asked ChatGPT "What's the best bulk or organic food store in New Zealand for zero waste groceries?": 1. GoodFor, 2. Bin Inn, 3. Piko Wholefoods Not named in any answer: Farro and Bulk Foods Online. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for GoodFor changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for GoodFor in New Zealand fell from 2.4K to 1K. - Across the 12 months ending September 2026, GoodFor’s share of searches among bulk and organic food stores in New Zealand decreased from 4.9% to 2.3%. - Across the 12 months ending September 2026, GoodFor’s share of searches among bulk and organic food stores in New Zealand peaked at 5.6% in March 2026 and was lowest at 2.3% in September 2026. ## How did search popularity change for New Zealand bulk and organic food stores in September 2026? - In September 2026, Farro gained share of searches among bulk and organic food stores in New Zealand, from 51.3% to 52.8%. - In September 2026, Bin Inn gained share of searches among bulk and organic food stores in New Zealand, from 26.4% to 27.5%. - In September 2026, Piko Wholefoods lost share of searches among bulk and organic food stores in New Zealand, from 9.6% to 8.2%. - In September 2026, GoodFor lost share of searches among bulk and organic food stores in New Zealand, from 3.5% to 2.3%. - Estimated monthly branded searches for Whole Heart in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026. - Estimated monthly branded searches for Commonsense Organics in New Zealand fell 12.8% over 12 measured months, from 3.9K to 3.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bulk and organic food stores | 2.4K | 4.9% | 5 | | Nov 2025 | Bulk and organic food stores | 1.9K | 3.5% | 5 | | Dec 2025 | Bulk and organic food stores | 2.4K | 2.9% | 5 | | Jan 2026 | Bulk and organic food stores | 1.9K | 3.7% | 5 | | Feb 2026 | Bulk and organic food stores | 1.6K | 3.5% | 5 | | Mar 2026 | Bulk and organic food stores | 2.9K | 5.6% | 5 | | Apr 2026 | Bulk and organic food stores | 1.9K | 3.8% | 5 | | May 2026 | Bulk and organic food stores | 1.6K | 3.3% | 5 | | Jun 2026 | Bulk and organic food stores | 1.6K | 3.6% | 5 | | Jul 2026 | Bulk and organic food stores | 1.3K | 2.9% | 5 | | Aug 2026 | Bulk and organic food stores | 1.6K | 3.5% | 5 | | Sep 2026 | Bulk and organic food stores | 1K | 2.3% | 5 | ## How are GoodFor’s branded searches counted? Brandwave collects information about searches that people make online using GoodFor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “good for refillery” - “goodfor” ## Which bulk and organic food stores compete with GoodFor? - [Farro](/demand/nz/brands/farro) - [Bin Inn](/demand/nz/brands/bin-inn): Head-to-head: /demand/nz/compare/bin-inn-vs-goodfor - [Piko Wholefoods](/demand/nz/brands/piko-wholefoods): Head-to-head: /demand/nz/compare/goodfor-vs-piko-wholefoods - [Commonsense Organics](/demand/nz/brands/commonsense-organics): Head-to-head: /demand/nz/compare/commonsense-organics-vs-goodfor - [Whole Heart](/demand/nz/brands/whole-heart): Head-to-head: /demand/nz/compare/goodfor-vs-whole-heart - [Bulk Foods Online](/demand/nz/brands/bulk-foods-online): Head-to-head: /demand/nz/compare/bulk-foods-online-vs-goodfor - [Huckleberry](/demand/nz/brands/huckleberry) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "GoodFor: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/goodfor This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/goodfor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.