--- title: "Gong cha: search popularity in New Zealand" description: "Gong cha is a bubble tea chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/gong-cha" publisher: "Brandwave" --- # Gong cha: search popularity in New Zealand Gong cha is a bubble tea chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Gong cha - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among bubble tea chains**: 50.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bubble tea chains | 1 | 50.7% | 11.9K | - [Bubble tea chains](/demand/nz/categories/nz-bubble-tea-chains) ## Top bubble tea chains in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gong cha was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Gong cha is the most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Gong cha | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Chatime | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Yi Fang Taiwan Fruit Tea | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Hulu Cat Tea & Mocktail | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | WUCHA | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | ChaPanda | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Noah's Ark Teahouse | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Chia Cha | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bubble tea chains - Asked ChatGPT "Which bubble tea chain should I shop at in New Zealand?": 1. Gong cha, 2. Chatime, 3. Yi Fang Taiwan Fruit Tea - Asked ChatGPT "What are the best bubble tea chains in New Zealand?": 1. Gong cha, 2. Chatime, 3. Yi Fang Taiwan Fruit Tea, 4. Hulu Cat Tea & Mocktail, 5. WUCHA - Asked ChatGPT "What's the best bubble tea chain in New Zealand for tapioca drinks?": 1. Gong cha, 2. Chatime - Searched Google, AI Overview "best bubble tea": 1. Hulu Cat Tea & Mocktail, 2. Chatime - Searched Google, AI Overview "milk tea nz": 1. Gong cha Not named in any answer: ChaPanda, Noah's Ark Teahouse and Chia Cha. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Gong cha changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Gong cha in New Zealand fell from 16.9K to 11.9K. - Across the 12 months ending September 2026, Gong cha’s share of searches among bubble tea chains in New Zealand decreased from 55.3% to 50.7%. - Across the 12 months ending September 2026, Gong cha’s share of searches among bubble tea chains in New Zealand peaked at 58.9% in June 2026 and was lowest at 50.7% in September 2026. ## How did search popularity change for New Zealand bubble tea chains in September 2026? - In September 2026, WUCHA gained share of searches among bubble tea chains in New Zealand, from 9.5% to 12.4%. - In September 2026, Hulu Cat Tea & Mocktail gained share of searches among bubble tea chains in New Zealand, from 21.4% to 23%. - In September 2026, Chatime gained share of searches among bubble tea chains in New Zealand, from 6.5% to 7.1%. - In September 2026, Gong cha lost share of searches among bubble tea chains in New Zealand, from 56% to 50.7%. - Estimated monthly branded searches for ChaPanda in New Zealand rose 3800% over 12 measured months, from 10 to 390 in September 2026. - Estimated monthly branded searches for Yi Fang Taiwan Fruit Tea in New Zealand rose 30.9% over 12 measured months, from 550 to 720 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bubble tea chains | 16.9K | 55.3% | 1 | | Nov 2025 | Bubble tea chains | 16.8K | 56.2% | 1 | | Dec 2025 | Bubble tea chains | 16.6K | 57.3% | 1 | | Jan 2026 | Bubble tea chains | 13.8K | 57% | 1 | | Feb 2026 | Bubble tea chains | 13.6K | 56.2% | 1 | | Mar 2026 | Bubble tea chains | 14.1K | 53.3% | 1 | | Apr 2026 | Bubble tea chains | 16.9K | 58.2% | 1 | | May 2026 | Bubble tea chains | 14.1K | 54.5% | 1 | | Jun 2026 | Bubble tea chains | 14.1K | 58.9% | 1 | | Jul 2026 | Bubble tea chains | 14.1K | 54.5% | 1 | | Aug 2026 | Bubble tea chains | 14.2K | 56% | 1 | | Sep 2026 | Bubble tea chains | 11.9K | 50.7% | 1 | ## How are Gong cha’s branded searches counted? Brandwave collects information about searches that people make online using Gong cha’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “gong cha” - “gong cha boba” - “gong cha botany” - “gong cha cbd” - “gong cha city” - “gong cha delivery” - “gong cha dirtea” - “gong cha drink” - “gong cha hamilton” - “gong cha keychain” - “gong cha menu” - “gong cha order” - “gong cha tea” - “gongcha” ## Which bubble tea chains compete with Gong cha? - [Hulu Cat Tea & Mocktail](/demand/nz/brands/hulu-cat): Head-to-head: /demand/nz/compare/gong-cha-vs-hulu-cat - [WUCHA](/demand/nz/brands/wucha): Head-to-head: /demand/nz/compare/gong-cha-vs-wucha - [Chatime](/demand/nz/brands/chatime): Head-to-head: /demand/nz/compare/chatime-vs-gong-cha - [Yi Fang Taiwan Fruit Tea](/demand/nz/brands/yi-fang): Head-to-head: /demand/nz/compare/gong-cha-vs-yi-fang - [ChaPanda](/demand/nz/brands/chapanda): Head-to-head: /demand/nz/compare/chapanda-vs-gong-cha - [Noah's Ark Teahouse](/demand/nz/brands/noahs-ark-teahouse) - [Chia Cha](/demand/nz/brands/chia-cha) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Gong cha: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/gong-cha This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/gong-cha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.