--- title: "Goldwell: search popularity in New Zealand" description: "Goldwell makes professional hair colour. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/goldwell" publisher: "Brandwave" --- # Goldwell: search popularity in New Zealand Goldwell makes professional hair colour. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Goldwell - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among hair color brands**: 0.79% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hair color brands | 9 | 0.79% | 140 | - [Hair color brands](/demand/nz/categories/nz-hair-color-brands) ## Top hair color brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Goldwell was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Goldwell is the fourth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | L'Oréal Paris | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Schwarzkopf | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Wella Professionals | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Goldwell | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Clairol | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Redken | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Garnier Nutrisse | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Revlon | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Manic Panic | 9th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about hair color brands - Asked ChatGPT "Which hair colour brand should I buy in New Zealand?": 1. L'Oréal Paris, 2. Schwarzkopf - Asked ChatGPT "What are the best hair colour brands in New Zealand?": 1. L'Oréal Paris, 2. Schwarzkopf, 3. Wella Professionals, 4. Goldwell, 5. Garnier Nutrisse - Asked ChatGPT "What's the best hair colour brand in New Zealand for at home colouring?": 1. L'Oréal Paris, 2. Clairol - Searched Google, AI Overview "best hair colour": 1. Revlon - Searched Google, AI Overview "hair colour brands": 1. Wella Professionals, 2. Redken, 3. Goldwell, 4. Garnier Nutrisse, 5. Schwarzkopf, 6. Clairol, 7. L'Oréal Paris, 8. Revlon, 9. Manic Panic Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Goldwell changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Goldwell in New Zealand fell from 170 to 140. - Across the 12 months ending September 2026, Goldwell’s share of searches among hair color brands in New Zealand held steady, from 1.1% to 0.79%. ## How did search popularity change for New Zealand hair color brands in September 2026? - In September 2026, Redken overtook Revlon to become the leader among hair color brands in New Zealand, with 23.9% of the searches. - In September 2026, Schwarzkopf gained share of searches among hair color brands in New Zealand, from 10.7% to 12.2%. - In September 2026, Clairol lost share of searches among hair color brands in New Zealand, from 5.5% to 4%. - In September 2026, Revlon lost share of searches among hair color brands in New Zealand, from 21.6% to 20.2%. - In September 2026, Garnier Nutrisse lost share of searches among hair color brands in New Zealand, from 8.5% to 7.3%. - Wella Professionals’ share of searches among hair color brands in New Zealand has gained ground for 3 months in a row, from 4.1% to 5% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hair color brands | 170 | 1.1% | 9 | | Nov 2025 | Hair color brands | 210 | 1.3% | 9 | | Dec 2025 | Hair color brands | 140 | 0.91% | 9 | | Jan 2026 | Hair color brands | 140 | 0.9% | 9 | | Feb 2026 | Hair color brands | 110 | 0.82% | 9 | | Mar 2026 | Hair color brands | 140 | 0.89% | 9 | | Apr 2026 | Hair color brands | 110 | 0.68% | 9 | | May 2026 | Hair color brands | 140 | 0.81% | 9 | | Jun 2026 | Hair color brands | 140 | 0.79% | 9 | | Jul 2026 | Hair color brands | 140 | 0.72% | 9 | | Aug 2026 | Hair color brands | 110 | 0.6% | 9 | | Sep 2026 | Hair color brands | 140 | 0.79% | 9 | ## How are Goldwell’s branded searches counted? Brandwave collects information about searches that people make online using Goldwell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “goldwell” ## Which hair color brands compete with Goldwell? - [Redken](/demand/nz/brands/redken) - [L'Oréal Paris](/demand/nz/brands/loreal-paris) - [Revlon](/demand/nz/brands/revlon) - [Schwarzkopf](/demand/nz/brands/schwarzkopf): Head-to-head: /demand/nz/compare/goldwell-vs-schwarzkopf - [Garnier Nutrisse](/demand/nz/brands/garnier-nutrisse): Head-to-head: /demand/nz/compare/garnier-nutrisse-vs-goldwell - [Manic Panic](/demand/nz/brands/manic-panic): Head-to-head: /demand/nz/compare/goldwell-vs-manic-panic - [Wella Professionals](/demand/nz/brands/wella-professionals): Head-to-head: /demand/nz/compare/goldwell-vs-wella-professionals - [Clairol](/demand/nz/brands/clairol): Head-to-head: /demand/nz/compare/clairol-vs-goldwell ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Goldwell: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/goldwell This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/goldwell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.