---
title: "GoFundMe: search popularity and Share of Search in New Zealand"
description: "GoFundMe is a crowdfunding platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/gofundme"
publisher: "Brandwave"
---

# GoFundMe: search popularity and Share of Search in New Zealand

GoFundMe is a crowdfunding platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: GoFundMe
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among crowdfunding platforms**: 8.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Crowdfunding platforms | 3 | 8.2% | 3.7K |

- [Crowdfunding platforms](/demand/nz/categories/nz-crowdfunding-platforms)

## How has branded search demand for GoFundMe changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for GoFundMe in New Zealand held steady, from 3.5K to 3.7K.
- Across the 11 months ending August 2026, GoFundMe’s estimated Share of Search among crowdfunding platforms in New Zealand increased from 6.8% to 8.2%.
- Across the 11 months ending August 2026, GoFundMe’s estimated Share of Search among crowdfunding platforms in New Zealand peaked at 14.7% in December 2025 and was lowest at 4.2% in November 2025.

## How did search popularity change for New Zealand crowdfunding platforms in August 2026?

- In August 2026, Patreon gained estimated Share of Search among crowdfunding platforms in New Zealand, from 26.5% to 34.9%.
- In August 2026, GoFundMe gained estimated Share of Search among crowdfunding platforms in New Zealand, from 6.1% to 8.2%.
- In August 2026, Kickstarter gained estimated Share of Search among crowdfunding platforms in New Zealand, from 4.6% to 5.9%.
- In August 2026, PledgeMe gained estimated Share of Search among crowdfunding platforms in New Zealand, from 1% to 1.8%.
- In August 2026, Givealittle lost estimated Share of Search among crowdfunding platforms in New Zealand, from 61.8% to 49.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Crowdfunding platforms | 3.5K | 6.8% | 3 |
| Nov 2025 | Crowdfunding platforms | 3.3K | 4.2% | 3 |
| Dec 2025 | Crowdfunding platforms | 7.7K | 14.7% | 3 |
| Jan 2026 | Crowdfunding platforms | 5K | 9.4% | 3 |
| Feb 2026 | Crowdfunding platforms | 4K | 9.7% | 3 |
| Mar 2026 | Crowdfunding platforms | 3.5K | 8% | 3 |
| Apr 2026 | Crowdfunding platforms | 2.6K | 6% | 4 |
| May 2026 | Crowdfunding platforms | 3.6K | 7% | 3 |
| Jun 2026 | Crowdfunding platforms | 3.6K | 7.9% | 3 |
| Jul 2026 | Crowdfunding platforms | 3.6K | 6.1% | 3 |
| Aug 2026 | Crowdfunding platforms | 3.7K | 8.2% | 3 |
| Sep 2026 | Crowdfunding platforms | — | — | — |

## How is GoFundMe measured?

Brandwave collects information about searches that people make online using GoFundMe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “gofundme”
- “gofundme com”
- “gofundme crowdfunding”
- “gofundme donate”
- “gofundme fundraising”
- “gofundme new zealand”
- “gofundme nz”
- “gofundme online”

## Which crowdfunding platforms compete with GoFundMe?

- [Givealittle](/demand/nz/brands/givealittle): Head-to-head: /demand/nz/compare/givealittle-vs-gofundme
- [Patreon](/demand/nz/brands/patreon): Head-to-head: /demand/nz/compare/gofundme-vs-patreon
- [Kickstarter](/demand/nz/brands/kickstarter): Head-to-head: /demand/nz/compare/gofundme-vs-kickstarter
- [PledgeMe](/demand/nz/brands/pledgeme): Head-to-head: /demand/nz/compare/gofundme-vs-pledgeme

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "GoFundMe: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/gofundme

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/gofundme. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.