--- title: "Goblin Games: search popularity and Share of Search in New Zealand" description: "Goblin Games sells trading cards and tabletop games in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/goblin-games" publisher: "Brandwave" --- # Goblin Games: search popularity and Share of Search in New Zealand Goblin Games sells trading cards and tabletop games in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Goblin Games - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among card and tabletop game stores**: 12.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Card and tabletop game stores | 3 | 12.3% | 5.2K | - [Card and tabletop game stores](/demand/nz/categories/nz-card-and-tabletop-game-stores) ## How has branded search demand for Goblin Games changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Goblin Games in New Zealand held steady at 5.2K. - Across the 11 months ending August 2026, Goblin Games’ estimated Share of Search among card and tabletop game stores in New Zealand decreased from 16.8% to 12.3%. - Across the 11 months ending August 2026, Goblin Games’ estimated Share of Search among card and tabletop game stores in New Zealand peaked at 16.8% in October 2025 and was lowest at 11.1% in November 2025. ## How did search popularity change for New Zealand card and tabletop game stores in August 2026? - In August 2026, Shuffle and Cut overtook Gaming DNA to rank 4th among card and tabletop game stores in New Zealand, at 7.4%. - In August 2026, Cerberus Games lost estimated Share of Search among card and tabletop game stores in New Zealand, from 8.5% to 6.9%. - Calico Keep’s estimated Share of Search among card and tabletop game stores in New Zealand has lost ground for 3 months in a row, from 5.6% to 4.5% in August 2026. - Estimated monthly branded searches for Hobby Lords in New Zealand rose 130.6% over 11 measured months, from 5.6K to 13K in August 2026. - Estimated monthly branded searches for Gaming DNA in New Zealand rose 52.9% over 11 measured months, from 1.9K to 2.9K in August 2026. - Estimated monthly branded searches for Card Merchant in New Zealand rose 23.7% over 11 measured months, from 8.7K to 10.8K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Card and tabletop game stores | 5.2K | 16.8% | 3 | | Nov 2025 | Card and tabletop game stores | 4.2K | 11.1% | 3 | | Dec 2025 | Card and tabletop game stores | 4.5K | 12% | 3 | | Jan 2026 | Card and tabletop game stores | 5.5K | 13.2% | 3 | | Feb 2026 | Card and tabletop game stores | 4.5K | 12.5% | 3 | | Mar 2026 | Card and tabletop game stores | 5.2K | 14.1% | 3 | | Apr 2026 | Card and tabletop game stores | 5.2K | 12% | 3 | | May 2026 | Card and tabletop game stores | 5.2K | 13.1% | 3 | | Jun 2026 | Card and tabletop game stores | 5.2K | 12.4% | 3 | | Jul 2026 | Card and tabletop game stores | 5.2K | 12.2% | 3 | | Aug 2026 | Card and tabletop game stores | 5.2K | 12.3% | 3 | | Sep 2026 | Card and tabletop game stores | — | — | — | ## How is Goblin Games measured? Brandwave collects information about searches that people make online using Goblin Games’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “goblin games” - “goblin games near me” - “goblin games nz” - “goblin games online” - “goblin games warhammer” - “goblingames” - “goblingames nz” ## Which card and tabletop game stores compete with Goblin Games? - [Hobby Lords](/demand/nz/brands/hobby-lords): Head-to-head: /demand/nz/compare/goblin-games-vs-hobby-lords - [Card Merchant](/demand/nz/brands/card-merchant): Head-to-head: /demand/nz/compare/card-merchant-vs-goblin-games - [Shuffle and Cut](/demand/nz/brands/shuffle-and-cut): Head-to-head: /demand/nz/compare/goblin-games-vs-shuffle-and-cut - [Cerberus Games](/demand/nz/brands/cerberus-games): Head-to-head: /demand/nz/compare/cerberus-games-vs-goblin-games - [Gaming DNA](/demand/nz/brands/gaming-dna): Head-to-head: /demand/nz/compare/gaming-dna-vs-goblin-games - [Nova Games](/demand/nz/brands/nova-games) - [Calico Keep](/demand/nz/brands/calico-keep) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Goblin Games: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/goblin-games This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/goblin-games. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.