--- title: "Gmail: search popularity and Share of Search in New Zealand" description: "Gmail is an email service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/gmail" publisher: "Brandwave" --- # Gmail: search popularity and Share of Search in New Zealand Gmail is an email service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Gmail - **Owned by**: Google - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among email providers**: 72% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Email providers | 1 | 72% | 1.6M | - [Email providers](/demand/nz/categories/nz-email-providers) ## How has branded search demand for Gmail changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Gmail in New Zealand held steady at 1.6M. - Across the 11 months ending August 2026, Gmail’s estimated Share of Search among email providers in New Zealand increased from 67.9% to 72%. - Across the 11 months ending August 2026, Gmail’s estimated Share of Search among email providers in New Zealand peaked at 72% in August 2026 and was lowest at 60% in December 2025. ## How did search popularity change for New Zealand email providers in August 2026? - In August 2026, Gmail gained estimated Share of Search among email providers in New Zealand, from 67.8% to 72%. - In August 2026, Outlook lost estimated Share of Search among email providers in New Zealand, from 16.9% to 14.6%. - In August 2026, Yahoo Mail lost estimated Share of Search among email providers in New Zealand, from 14.3% to 12.4%. - Estimated monthly branded searches for Proton Mail in New Zealand rose 52.5% over 11 measured months, from 12.6K to 19.1K in August 2026. - Estimated monthly branded searches for Zoho Mail in New Zealand fell 17.6% over 11 measured months, from 4.6K to 3.8K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Email providers | 1.6M | 67.9% | 1 | | Nov 2025 | Email providers | 1.6M | 68% | 1 | | Dec 2025 | Email providers | 1.1M | 60% | 1 | | Jan 2026 | Email providers | 1.3M | 64.5% | 1 | | Feb 2026 | Email providers | 1.6M | 70.2% | 1 | | Mar 2026 | Email providers | 1.9M | 69.6% | 1 | | Apr 2026 | Email providers | 1.3M | 65.7% | 1 | | May 2026 | Email providers | 1.6M | 69.5% | 1 | | Jun 2026 | Email providers | 1.6M | 70.5% | 1 | | Jul 2026 | Email providers | 1.3M | 67.8% | 1 | | Aug 2026 | Email providers | 1.6M | 72% | 1 | | Sep 2026 | Email providers | — | — | — | ## How is Gmail measured? Brandwave collects information about searches that people make online using Gmail’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “gmail” - “gmail app” - “gmail c” - “gmail create” - “gmail email” - “gmail inbox” - “gmail mail” - “gmail near me” - “gmail new zealand” - “gmail nz” - “gmail online” - “my gmail” - “new gmail” - “sing in gmail com” - “temporary gmail” - “www gmail c” ## Which email providers compete with Gmail? - [Outlook](/demand/nz/brands/outlook): Head-to-head: /demand/nz/compare/gmail-vs-outlook - [Yahoo Mail](/demand/nz/brands/yahoo-mail): Head-to-head: /demand/nz/compare/gmail-vs-yahoo-mail - [Proton Mail](/demand/nz/brands/proton-mail): Head-to-head: /demand/nz/compare/gmail-vs-proton-mail - [Zoho Mail](/demand/nz/brands/zoho-mail): Head-to-head: /demand/nz/compare/gmail-vs-zoho-mail ## Who owns Gmail? Gmail is owned by Google. Brandwave also tracks Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Google, Google Ads, Google Analytics, Google Authenticator, Google BigQuery, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Pixel, Google Slides, Google Translate, Google Workspace, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, in New Zealand. - [Google](/demand/nz/companies/google): Owns 36 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Gmail? Gmail is owned by Google. Brandwave also tracks Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Google, Google Ads, Google Analytics, Google Authenticator, Google BigQuery, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google DeepMind, Google Drive, Google Family Link, Google Forms, Google Gemini, Google Keep, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Nest Wifi, Google Pixel, Google Slides, Google Translate, Google Workspace, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Gmail: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/gmail This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/gmail. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.