--- title: "Globug: search popularity and Share of Search in New Zealand" description: "A prepay electricity brand from Mercury for New Zealand households. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/globug" publisher: "Brandwave" --- # Globug: search popularity and Share of Search in New Zealand A prepay electricity brand from Mercury for New Zealand households. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Globug - **Owned by**: Mercury - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among electricity retailers**: 2.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | electricity retailers | 8 | 2.5% | 10.9K | - [New Zealand electricity retailers](/demand/nz/categories/nz-electricity-retailers) ## How has branded search demand for Globug changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Globug in New Zealand fell from 13K to 10.9K. - Across the 11 months ending August 2026, Globug’s estimated Share of Search among electricity retailers in New Zealand decreased from 3.6% to 2.5%. - Across the 11 months ending August 2026, Globug’s estimated Share of Search among electricity retailers in New Zealand peaked at 4% in January 2026 and was lowest at 2.5% in August 2026. ## How did search popularity change for New Zealand electricity retailers in August 2026? - In August 2026, Electric Kiwi overtook Powershop to rank 4th among electricity retailers in New Zealand, at 11.2%. - In August 2026, Contact Energy lost estimated Share of Search among electricity retailers in New Zealand, from 23.8% to 23.1%. - In August 2026, Genesis Energy lost estimated Share of Search among electricity retailers in New Zealand, from 20.7% to 20%. - In August 2026, Mercury lost estimated Share of Search among electricity retailers in New Zealand, from 16.7% to 16.1%. - Powershop’s estimated Share of Search among electricity retailers in New Zealand has lost ground for 3 months in a row, from 11% to 9.3% in August 2026. - Meridian Energy’s estimated Share of Search among electricity retailers in New Zealand has lost ground for 3 months in a row, from 7.8% to 6.8% in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | electricity retailers | 13K | 3.6% | 8 | | Nov 2025 | electricity retailers | 10.6K | 3.3% | 8 | | Dec 2025 | electricity retailers | 10.5K | 3.8% | 8 | | Jan 2026 | electricity retailers | 12.9K | 4% | 8 | | Feb 2026 | electricity retailers | 10.7K | 3.3% | 8 | | Mar 2026 | electricity retailers | 10.6K | 3.2% | 8 | | Apr 2026 | electricity retailers | 10.6K | 3% | 8 | | May 2026 | electricity retailers | 10.8K | 2.9% | 8 | | Jun 2026 | electricity retailers | 10.8K | 2.6% | 8 | | Jul 2026 | electricity retailers | 10.7K | 2.5% | 8 | | Aug 2026 | electricity retailers | 10.9K | 2.5% | 8 | | Sep 2026 | electricity retailers | — | — | — | ## How is Globug measured? Brandwave collects information about searches that people make online using Globug’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “Globug” - “Globug energy” - “Globug NZ” - “Globug power” ## Which electricity retailers compete with Globug? - [Contact Energy](/demand/nz/brands/contact-energy) - [Genesis Energy](/demand/nz/brands/genesis-energy) - [Mercury](/demand/nz/brands/mercury-energy) - [Electric Kiwi](/demand/nz/brands/electric-kiwi) - [Powershop](/demand/nz/brands/powershop): Head-to-head: /demand/nz/compare/globug-vs-powershop - [Meridian Energy](/demand/nz/brands/meridian-energy): Head-to-head: /demand/nz/compare/globug-vs-meridian-energy - [Pulse Energy](/demand/nz/brands/pulse-energy): Head-to-head: /demand/nz/compare/globug-vs-pulse-energy - [Octopus Energy](/demand/nz/brands/octopus-energy): Head-to-head: /demand/nz/compare/globug-vs-octopus-energy - [Nova Energy](/demand/nz/brands/nova-energy): Head-to-head: /demand/nz/compare/globug-vs-nova-energy - [Ecotricity](/demand/nz/brands/ecotricity-nz) - [Toast Electric](/demand/nz/brands/toast-electric) ## Who owns Globug? Globug is owned by Mercury. Brandwave also tracks Mercury, owned by the same company, in New Zealand. - [Mercury](/demand/nz/companies/mercury-nz): Owns 2 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Globug? Globug is owned by Mercury. Brandwave also tracks Mercury, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Globug: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/globug This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/globug. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.