--- title: "GLOBAL: search popularity in New Zealand" description: "GLOBAL offers knives for food preparation. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/global-knives" publisher: "Brandwave" --- # GLOBAL: search popularity in New Zealand GLOBAL offers knives for food preparation. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: GLOBAL - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among chef knife brands**: 17.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Chef knife brands | 3 | 17.7% | 390 | - [Chef knife brands](/demand/nz/categories/nz-chef-knife-brands) ## Top chef knife brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, GLOBAL did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Victorinox | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Wusthof | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | MAC | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Shun | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | ZWILLING | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | GLOBAL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chef knife brands - Asked ChatGPT "Which chef knife brand should I buy in New Zealand?": 1. Victorinox, 2. MAC, 3. Wusthof, 4. Shun - Asked ChatGPT "What are the best chef knife brands in New Zealand?": 1. Victorinox, 2. Wusthof, 3. MAC, 4. Shun - Asked ChatGPT "What's the best chef knife brand in New Zealand for everyday kitchen use?": 1. Victorinox, 2. Wusthof, 3. MAC - Searched Google, AI Overview "best chef knife": 1. Wusthof, 2. Victorinox, 3. Shun - Searched Google, AI Overview "kitchen knife brand": 1. Wusthof, 2. ZWILLING, 3. Shun, 4. Victorinox Not named in any answer: GLOBAL. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for GLOBAL changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for GLOBAL in New Zealand fell from 480 to 390. - Across the 12 months ending September 2026, GLOBAL’s share of searches among chef knife brands in New Zealand decreased from 19.4% to 17.7%. - Across the 12 months ending September 2026, GLOBAL’s share of searches among chef knife brands in New Zealand peaked at 20.8% in November 2025 and was lowest at 14.9% in March 2026. - Across the 12 months ending September 2026, GLOBAL fell from 2nd to 3rd among chef knife brands in New Zealand. ## How did search popularity change for New Zealand chef knife brands in September 2026? - In September 2026, ZWILLING gained share of searches among chef knife brands in New Zealand, from 5.7% to 7.7%. - In September 2026, Victorinox gained share of searches among chef knife brands in New Zealand, from 43.5% to 45.5%. - In September 2026, Shun gained share of searches among chef knife brands in New Zealand, from 3% to 4.1%. - In September 2026, Wusthof lost share of searches among chef knife brands in New Zealand, from 26.4% to 23.6%. - In September 2026, GLOBAL lost share of searches among chef knife brands in New Zealand, from 19.7% to 17.7%. - Estimated monthly branded searches for MAC in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Chef knife brands | 480 | 19.4% | 2 | | Nov 2025 | Chef knife brands | 590 | 20.8% | 3 | | Dec 2025 | Chef knife brands | 590 | 18.2% | 3 | | Jan 2026 | Chef knife brands | 480 | 18.4% | 3 | | Feb 2026 | Chef knife brands | 320 | 17.1% | 3 | | Mar 2026 | Chef knife brands | 320 | 14.9% | 3 | | Apr 2026 | Chef knife brands | 320 | 15.2% | 3 | | May 2026 | Chef knife brands | 320 | 15.8% | 3 | | Jun 2026 | Chef knife brands | 390 | 18.6% | 2 | | Jul 2026 | Chef knife brands | 590 | 19.9% | 3 | | Aug 2026 | Chef knife brands | 590 | 19.7% | 3 | | Sep 2026 | Chef knife brands | 390 | 17.7% | 3 | ## How are GLOBAL’s branded searches counted? Brandwave collects information about searches that people make online using GLOBAL’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “global knives” ## Which chef knife brands compete with GLOBAL? - [Victorinox](/demand/nz/brands/victorinox): Head-to-head: /demand/nz/compare/global-knives-vs-victorinox - [Wusthof](/demand/nz/brands/wusthof): Head-to-head: /demand/nz/compare/global-knives-vs-wusthof - [ZWILLING](/demand/nz/brands/zwilling): Head-to-head: /demand/nz/compare/global-knives-vs-zwilling - [Shun](/demand/nz/brands/shun-knives): Head-to-head: /demand/nz/compare/global-knives-vs-shun-knives - [MAC](/demand/nz/brands/mac-knife): Head-to-head: /demand/nz/compare/global-knives-vs-mac-knife ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "GLOBAL: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/global-knives This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/global-knives. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.