--- title: "Glassbox: search popularity in New Zealand" description: "Glassbox is a digital experience analytics platform that helps marketing teams identify friction in website and app journeys. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/glassbox" publisher: "Brandwave" --- # Glassbox: search popularity in New Zealand Glassbox is a digital experience analytics platform that helps marketing teams identify friction in website and app journeys. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Glassbox - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among digital experience analytics platforms**: 25.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Digital experience analytics platforms | 2 | 25.7% | 260 | - [Digital experience analytics platforms](/demand/nz/categories/nz-digital-experience-analytics-platforms) ## Top digital experience analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Glassbox was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Glassbox is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Contentsquare | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Fullstory | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Glassbox | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Microsoft Clarity | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Quantum Metric | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Amplitude | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | LogRocket | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about digital experience analytics platforms - Asked ChatGPT "Which digital experience analytics platform should I use in New Zealand?": 1. Contentsquare, 2. Fullstory, 3. Microsoft Clarity, 4. Glassbox, 5. Amplitude, 6. Quantum Metric - Asked ChatGPT "What are the best digital experience analytics platforms in New Zealand?": 1. Contentsquare, 2. Glassbox, 3. Quantum Metric, 4. Fullstory, 5. Microsoft Clarity - Asked ChatGPT "What's the best digital experience analytics platform in New Zealand for website user journeys?": 1. Contentsquare, 2. Microsoft Clarity, 3. Fullstory, 4. Glassbox - Searched Google, AI Overview "digital experience analytics platform": 1. Fullstory, 2. Glassbox, 3. Amplitude - Searched Google, AI Overview "best website analytics tool": 1. Microsoft Clarity Not named in any answer: LogRocket. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Glassbox changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Glassbox in New Zealand held steady at 260. - Across the 12 months ending September 2026, Glassbox’s share of searches among digital experience analytics platforms in New Zealand decreased from 27.4% to 25.7%. - Across the 12 months ending September 2026, Glassbox’s share of searches among digital experience analytics platforms in New Zealand peaked at 30.9% in December 2025 and was lowest at 22.8% in February 2026. ## How did search popularity change for New Zealand digital experience analytics platforms in September 2026? - In September 2026, LogRocket overtook Fullstory to rank 4th among digital experience analytics platforms in New Zealand, with 4% of the searches. - In September 2026, Contentsquare gained share of searches among digital experience analytics platforms in New Zealand, from 4.3% to 6.9%. - In September 2026, Microsoft Clarity lost share of searches among digital experience analytics platforms in New Zealand, from 61.5% to 58.4%. - In September 2026, Glassbox lost share of searches among digital experience analytics platforms in New Zealand, from 27.4% to 25.7%. - Estimated monthly branded searches for Fullstory in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026. - Estimated monthly branded searches for Amplitude in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Digital experience analytics platforms | 260 | 27.4% | 2 | | Nov 2025 | Digital experience analytics platforms | 210 | 23.9% | 2 | | Dec 2025 | Digital experience analytics platforms | 210 | 30.9% | 2 | | Jan 2026 | Digital experience analytics platforms | 260 | 29.5% | 2 | | Feb 2026 | Digital experience analytics platforms | 210 | 22.8% | 2 | | Mar 2026 | Digital experience analytics platforms | 320 | 30.8% | 2 | | Apr 2026 | Digital experience analytics platforms | 320 | 27.4% | 2 | | May 2026 | Digital experience analytics platforms | 260 | 26% | 2 | | Jun 2026 | Digital experience analytics platforms | 320 | 26.7% | 2 | | Jul 2026 | Digital experience analytics platforms | 260 | 23.9% | 2 | | Aug 2026 | Digital experience analytics platforms | 320 | 27.4% | 2 | | Sep 2026 | Digital experience analytics platforms | 260 | 25.7% | 2 | ## How are Glassbox’s branded searches counted? Brandwave collects information about searches that people make online using Glassbox’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “glassbox” ## Which digital experience analytics platforms compete with Glassbox? - [Microsoft Clarity](/demand/nz/brands/microsoft-clarity): Head-to-head: /demand/nz/compare/glassbox-vs-microsoft-clarity - [Contentsquare](/demand/nz/brands/contentsquare): Head-to-head: /demand/nz/compare/contentsquare-vs-glassbox - [LogRocket](/demand/nz/brands/logrocket): Head-to-head: /demand/nz/compare/glassbox-vs-logrocket - [Fullstory](/demand/nz/brands/fullstory): Head-to-head: /demand/nz/compare/fullstory-vs-glassbox - [Amplitude](/demand/nz/brands/amplitude): Head-to-head: /demand/nz/compare/amplitude-vs-glassbox - [Quantum Metric](/demand/nz/brands/quantum-metric) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Glassbox: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/glassbox This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/glassbox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.