---
title: "Glade: search popularity and Share of Search in New Zealand"
description: "Glade makes air fresheners sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/glade"
publisher: "Brandwave"
---

# Glade: search popularity and Share of Search in New Zealand

Glade makes air fresheners sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Glade
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among air freshener brands**: 21.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Air freshener brands | 3 | 21.7% | 1.3K |

- [Air freshener brands](/demand/nz/categories/nz-air-freshener-brands)

## How has branded search demand for Glade changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Glade in New Zealand rose from 970 to 1.3K.
- Across the 11 months ending August 2026, Glade’s estimated Share of Search among air freshener brands in New Zealand peaked at 22.1% in December 2025 and was lowest at 16.2% in May 2026.

## How did search popularity change for New Zealand air freshener brands in August 2026?

- In August 2026, Glade gained estimated Share of Search among air freshener brands in New Zealand, from 17.4% to 21.7%.
- In August 2026, Febreze lost estimated Share of Search among air freshener brands in New Zealand, from 36.1% to 32.8%.
- In August 2026, Air Wick lost estimated Share of Search among air freshener brands in New Zealand, from 46.5% to 45.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Air freshener brands | 970 | 21.5% | 3 |
| Nov 2025 | Air freshener brands | 900 | 21.8% | 3 |
| Dec 2025 | Air freshener brands | 910 | 22.1% | 3 |
| Jan 2026 | Air freshener brands | 1.1K | 20.4% | 3 |
| Feb 2026 | Air freshener brands | 920 | 20.1% | 3 |
| Mar 2026 | Air freshener brands | 970 | 18.9% | 3 |
| Apr 2026 | Air freshener brands | 980 | 20.4% | 3 |
| May 2026 | Air freshener brands | 860 | 16.2% | 3 |
| Jun 2026 | Air freshener brands | 990 | 18.9% | 3 |
| Jul 2026 | Air freshener brands | 1.1K | 17.4% | 3 |
| Aug 2026 | Air freshener brands | 1.3K | 21.7% | 3 |
| Sep 2026 | Air freshener brands | — | — | — |

## How is Glade measured?

Brandwave collects information about searches that people make online using Glade’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “air freshener glade refill”
- “automatic glade spray”
- “gel air freshener glade”
- “glade air freshener”
- “glade car air freshener”
- “glade diffuser”
- “glade plug in”
- “glade room spray”
- “glade spray”
- “glade spray and sense refills”
- “glade spray refill”
- “refill glade plug in”

## Which air freshener brands compete with Glade?

- [Air Wick](/demand/nz/brands/air-wick): Head-to-head: /demand/nz/compare/air-wick-vs-glade
- [Febreze](/demand/nz/brands/febreze): Head-to-head: /demand/nz/compare/febreze-vs-glade

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Glade: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/glade

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/glade. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.