---
title: "Glad: search popularity and Share of Search in New Zealand"
description: "Glad makes kitchen wraps or bags sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/glad"
publisher: "Brandwave"
---

# Glad: search popularity and Share of Search in New Zealand

Glad makes kitchen wraps or bags sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Glad
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among kitchen wrap and bag brands**: 30.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Kitchen wrap and bag brands | 2 | 30.6% | 1.1K |

- [Kitchen wrap and bag brands](/demand/nz/categories/nz-kitchen-wrap-and-bag-brands)

## How has branded search demand for Glad changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Glad in New Zealand held steady, from 1K to 1.1K.
- Across the 11 months ending August 2026, Glad’s estimated Share of Search among kitchen wrap and bag brands in New Zealand decreased from 38.1% to 30.6%.
- Across the 11 months ending August 2026, Glad’s estimated Share of Search among kitchen wrap and bag brands in New Zealand peaked at 39% in December 2025 and was lowest at 27.2% in July 2026.

## How did search popularity change for New Zealand kitchen wrap and bag brands in August 2026?

- In August 2026, Glad gained estimated Share of Search among kitchen wrap and bag brands in New Zealand, from 27.2% to 30.6%.
- In August 2026, Handee lost estimated Share of Search among kitchen wrap and bag brands in New Zealand, from 12% to 9.8%.
- In August 2026, Ziploc lost estimated Share of Search among kitchen wrap and bag brands in New Zealand, from 60.7% to 59.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kitchen wrap and bag brands | 1K | 38.1% | 2 |
| Nov 2025 | Kitchen wrap and bag brands | 1K | 38.1% | 2 |
| Dec 2025 | Kitchen wrap and bag brands | 1K | 39% | 2 |
| Jan 2026 | Kitchen wrap and bag brands | 1K | 36.2% | 2 |
| Feb 2026 | Kitchen wrap and bag brands | 930 | 30.6% | 2 |
| Mar 2026 | Kitchen wrap and bag brands | 1.1K | 36.4% | 2 |
| Apr 2026 | Kitchen wrap and bag brands | 1.1K | 36.4% | 2 |
| May 2026 | Kitchen wrap and bag brands | 1.1K | 36.1% | 2 |
| Jun 2026 | Kitchen wrap and bag brands | 1K | 31.6% | 2 |
| Jul 2026 | Kitchen wrap and bag brands | 950 | 27.2% | 2 |
| Aug 2026 | Kitchen wrap and bag brands | 1.1K | 30.6% | 2 |
| Sep 2026 | Kitchen wrap and bag brands | — | — | — |

## How is Glad measured?

Brandwave collects information about searches that people make online using Glad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “glad bags”
- “glad bin bags”
- “glad cling wrap”
- “glad foil”
- “glad wrap”
- “glad wrap cutter”
- “glad zip bags”
- “gladwrap”

## Which kitchen wrap and bag brands compete with Glad?

- [Ziploc](/demand/nz/brands/ziploc): Head-to-head: /demand/nz/compare/glad-vs-ziploc
- [Handee](/demand/nz/brands/handee): Head-to-head: /demand/nz/compare/glad-vs-handee

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Glad: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/glad

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/glad. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.