---
title: "GitLab: search popularity and Share of Search in New Zealand"
description: "GitLab provides tools and services to automate software build and deployment pipelines. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/gitlab"
publisher: "Brandwave"
---

# GitLab: search popularity and Share of Search in New Zealand

GitLab provides tools and services to automate software build and deployment pipelines. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: GitLab
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among code hosting platforms**: 4.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Code hosting platforms | 2 | 4.5% | 2.2K |

- [Code hosting platforms](/demand/nz/categories/nz-code-hosting-platforms)

## How has branded search demand for GitLab changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for GitLab in New Zealand held steady at 2.2K.
- Across the 11 months ending August 2026, GitLab’s estimated Share of Search among code hosting platforms in New Zealand decreased from 6.5% to 4.5%.
- Across the 11 months ending August 2026, GitLab’s estimated Share of Search among code hosting platforms in New Zealand peaked at 6.5% in January 2026 and was lowest at 4.5% in March 2026.

## How did search popularity change for New Zealand code hosting platforms in August 2026?

- GitLab’s estimated Share of Search among code hosting platforms in New Zealand has lost ground for 3 months in a row, from 5.3% to 4.5% in August 2026.
- Estimated monthly branded searches for GitHub in New Zealand rose 46% over 11 measured months, from 31K to 45.3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Code hosting platforms | 2.2K | 6.5% | 2 |
| Nov 2025 | Code hosting platforms | 1.9K | 6.5% | 2 |
| Dec 2025 | Code hosting platforms | 1.5K | 6.5% | 2 |
| Jan 2026 | Code hosting platforms | 1.6K | 6.5% | 2 |
| Feb 2026 | Code hosting platforms | 1.5K | 4.5% | 2 |
| Mar 2026 | Code hosting platforms | 2.3K | 4.5% | 2 |
| Apr 2026 | Code hosting platforms | 2.2K | 5% | 2 |
| May 2026 | Code hosting platforms | 2.7K | 5.3% | 2 |
| Jun 2026 | Code hosting platforms | 2.2K | 5.2% | 2 |
| Jul 2026 | Code hosting platforms | 1.9K | 4.5% | 2 |
| Aug 2026 | Code hosting platforms | 2.2K | 4.5% | 2 |
| Sep 2026 | Code hosting platforms | — | — | — |

## How is GitLab measured?

Brandwave collects information about searches that people make online using GitLab’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “about gitlab com”
- “gitlab”
- “gitlab diff”
- “gitlab git”
- “gitlab lfs”
- “gitlab nz”
- “gitlab online”
- “gitlab pricing”
- “gitlab what is”

## Which code hosting platforms compete with GitLab?

- [GitHub](/demand/nz/brands/github): Head-to-head: /demand/nz/compare/github-vs-gitlab
- [Bitbucket](/demand/nz/brands/bitbucket): Head-to-head: /demand/nz/compare/bitbucket-vs-gitlab

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "GitLab: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/gitlab

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/gitlab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.