---
title: "GitLab CI: search popularity and Share of Search in New Zealand"
description: "GitLab CI is a CI/CD tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/gitlab-ci"
publisher: "Brandwave"
---

# GitLab CI: search popularity and Share of Search in New Zealand

GitLab CI is a CI/CD tool. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: GitLab CI
- **Owned by**: GitLab
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among CI/CD tools**: 3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| CI/CD tools | 5 | 3% | 30 |

- [CI/CD tools](/demand/nz/categories/nz-ci-cd-tools)

## How has branded search demand for GitLab CI changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for GitLab CI in New Zealand fell from 40 to 30.
- Across the 11 months ending August 2026, GitLab CI’s estimated Share of Search among CI/CD tools in New Zealand decreased from 7.3% to 3%.
- Across the 11 months ending August 2026, GitLab CI’s estimated Share of Search among CI/CD tools in New Zealand peaked at 8% in January 2026 and was lowest at 3% in August 2026.
- Across the 11 months ending August 2026, GitLab CI fell from 4th to 5th among CI/CD tools in New Zealand.

## How did search popularity change for New Zealand CI/CD tools in August 2026?

- In August 2026, CircleCI overtook Jenkins to rank 3rd among CI/CD tools in New Zealand, at 11.1%.
- In August 2026, Buildkite gained estimated Share of Search among CI/CD tools in New Zealand, from 13.3% to 17.2%.
- In August 2026, GitHub Actions gained estimated Share of Search among CI/CD tools in New Zealand, from 59% to 59.6%.
- In August 2026, GitLab CI lost estimated Share of Search among CI/CD tools in New Zealand, from 7.2% to 3%.
- In August 2026, Jenkins lost estimated Share of Search among CI/CD tools in New Zealand, from 12% to 9.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | CI/CD tools | 40 | 7.3% | 4 |
| Nov 2025 | CI/CD tools | 30 | 5.2% | 5 |
| Dec 2025 | CI/CD tools | 40 | 7.1% | 4 |
| Jan 2026 | CI/CD tools | 40 | 8% | 5 |
| Feb 2026 | CI/CD tools | 50 | 6.2% | 5 |
| Mar 2026 | CI/CD tools | 70 | 7.7% | 5 |
| Apr 2026 | CI/CD tools | 40 | 5.6% | 5 |
| May 2026 | CI/CD tools | 50 | 6.6% | 5 |
| Jun 2026 | CI/CD tools | 40 | 4.9% | 5 |
| Jul 2026 | CI/CD tools | 60 | 7.2% | 5 |
| Aug 2026 | CI/CD tools | 30 | 3% | 5 |
| Sep 2026 | CI/CD tools | — | — | — |

## How is GitLab CI measured?

Brandwave collects information about searches that people make online using GitLab CI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “docs gitlab com”
- “gitlab ci”
- “gitlab ci cd”
- “gitlabci”

## Which CI/CD tools compete with GitLab CI?

- [GitHub Actions](/demand/nz/brands/github-actions): Head-to-head: /demand/nz/compare/github-actions-vs-gitlab-ci
- [Buildkite](/demand/nz/brands/buildkite): Head-to-head: /demand/nz/compare/buildkite-vs-gitlab-ci
- [CircleCI](/demand/nz/brands/circleci): Head-to-head: /demand/nz/compare/circleci-vs-gitlab-ci
- [Jenkins](/demand/nz/brands/jenkins): Head-to-head: /demand/nz/compare/gitlab-ci-vs-jenkins

## Who owns GitLab CI?

GitLab CI is owned by GitLab. Brandwave also tracks GitLab, owned by the same company, in New Zealand.

- [GitLab](/demand/nz/companies/gitlab): Owns 2 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns GitLab CI?

GitLab CI is owned by GitLab. Brandwave also tracks GitLab, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "GitLab CI: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/gitlab-ci

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/gitlab-ci. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.