--- title: "GitHub Copilot: search popularity and Share of Search in New Zealand" description: "GitHub's AI coding assistant and agent for editors, the command line, and GitHub. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/github-copilot" publisher: "Brandwave" --- # GitHub Copilot: search popularity and Share of Search in New Zealand GitHub's AI coding assistant and agent for editors, the command line, and GitHub. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: GitHub Copilot - **Owned by**: Microsoft - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among AI coding assistants**: 30.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | AI coding assistants | 2 | 30.2% | 3K | - [AI coding assistants](/demand/nz/categories/nz-ai-coding-assistants) ## How has branded search demand for GitHub Copilot changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for GitHub Copilot in New Zealand rose from 2.7K to 3K. - Across the 11 months ending August 2026, GitHub Copilot’s estimated Share of Search among AI coding assistants in New Zealand increased from 27.1% to 30.2%. - Across the 11 months ending August 2026, GitHub Copilot’s estimated Share of Search among AI coding assistants in New Zealand peaked at 43.5% in April 2026 and was lowest at 24.8% in November 2025. ## How did search popularity change for New Zealand AI coding assistants in August 2026? - In August 2026, Replit overtook GitHub Copilot to take the highest estimated Share of Search among AI coding assistants in New Zealand, at 39.1%. - In August 2026, Cursor gained estimated Share of Search among AI coding assistants in New Zealand, from 12.7% to 15.4%. - In August 2026, Bolt gained estimated Share of Search among AI coding assistants in New Zealand, from 2.7% to 3.9%. - In August 2026, GitHub Copilot lost estimated Share of Search among AI coding assistants in New Zealand, from 35.9% to 30.2%. - In August 2026, Lovable lost estimated Share of Search among AI coding assistants in New Zealand, from 12.5% to 9.6%. - Estimated monthly branded searches for Windsurf in New Zealand fell 40% over 11 measured months, from 300 to 180 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | AI coding assistants | 2.7K | 27.1% | 2 | | Nov 2025 | AI coding assistants | 2.2K | 24.8% | 2 | | Dec 2025 | AI coding assistants | 2.1K | 24.9% | 2 | | Jan 2026 | AI coding assistants | 2.8K | 30.4% | 2 | | Feb 2026 | AI coding assistants | 3.4K | 30.8% | 2 | | Mar 2026 | AI coding assistants | 4.9K | 37.4% | 1 | | Apr 2026 | AI coding assistants | 6.4K | 43.5% | 1 | | May 2026 | AI coding assistants | 5.7K | 39.3% | 1 | | Jun 2026 | AI coding assistants | 4.7K | 34.5% | 2 | | Jul 2026 | AI coding assistants | 3.3K | 35.9% | 1 | | Aug 2026 | AI coding assistants | 3K | 30.2% | 2 | | Sep 2026 | AI coding assistants | — | — | — | ## How is GitHub Copilot measured? Brandwave collects information about searches that people make online using GitHub Copilot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “copilot ai free” - “copilot business” - “copilot for business” - “copilot free” - “copilot github” - “git copilot free” - “git copilot price” - “github copilot” - “github copilot ai” - “github copilot cli” - “github copilot coding” - “github copilot cost” - “github copilot ide” - “github copilot model” - “github copilot online” - “github copilot student” - “github copilot subscribe” - “githubcopilot” - “using copilot” - “vscode copilot” ## Which AI coding assistants compete with GitHub Copilot? - [Replit](/demand/nz/brands/replit): Head-to-head: /demand/nz/compare/github-copilot-vs-replit - [Cursor](/demand/nz/brands/cursor): Head-to-head: /demand/nz/compare/cursor-vs-github-copilot - [Lovable](/demand/nz/brands/lovable): Head-to-head: /demand/nz/compare/github-copilot-vs-lovable - [Bolt](/demand/nz/brands/bolt-new): Head-to-head: /demand/nz/compare/bolt-new-vs-github-copilot - [Windsurf](/demand/nz/brands/windsurf): Head-to-head: /demand/nz/compare/github-copilot-vs-windsurf ## Who owns GitHub Copilot? GitHub Copilot is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Bing, GitHub Actions, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Edge, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand. - [Microsoft](/demand/nz/companies/microsoft): Owns 35 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns GitHub Copilot? GitHub Copilot is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Bing, GitHub Actions, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Edge, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand. ## Cite this page Brandwave. "GitHub Copilot: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/github-copilot This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/github-copilot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.