--- title: "GitHub Actions: search popularity and Share of Search in New Zealand" description: "GitHub Actions provides tools and services to automate software build and deployment pipelines. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/github-actions" publisher: "Brandwave" --- # GitHub Actions: search popularity and Share of Search in New Zealand GitHub Actions provides tools and services to automate software build and deployment pipelines. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: GitHub Actions - **Owned by**: Microsoft - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among CI/CD tools**: 59.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | CI/CD tools | 1 | 59.6% | 590 | - [CI/CD tools](/demand/nz/categories/nz-ci-cd-tools) ## How has branded search demand for GitHub Actions changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for GitHub Actions in New Zealand rose from 340 to 590. - Across the 11 months ending August 2026, GitHub Actions’ estimated Share of Search among CI/CD tools in New Zealand decreased from 61.8% to 59.6%. - Across the 11 months ending August 2026, GitHub Actions’ estimated Share of Search among CI/CD tools in New Zealand peaked at 65.4% in June 2026 and was lowest at 47.3% in March 2026. ## How did search popularity change for New Zealand CI/CD tools in August 2026? - In August 2026, CircleCI overtook Jenkins to rank 3rd among CI/CD tools in New Zealand, at 11.1%. - In August 2026, Buildkite gained estimated Share of Search among CI/CD tools in New Zealand, from 13.3% to 17.2%. - In August 2026, GitHub Actions gained estimated Share of Search among CI/CD tools in New Zealand, from 59% to 59.6%. - In August 2026, GitLab CI lost estimated Share of Search among CI/CD tools in New Zealand, from 7.2% to 3%. - In August 2026, Jenkins lost estimated Share of Search among CI/CD tools in New Zealand, from 12% to 9.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | CI/CD tools | 340 | 61.8% | 1 | | Nov 2025 | CI/CD tools | 340 | 58.6% | 1 | | Dec 2025 | CI/CD tools | 350 | 62.5% | 1 | | Jan 2026 | CI/CD tools | 290 | 58% | 1 | | Feb 2026 | CI/CD tools | 420 | 51.9% | 1 | | Mar 2026 | CI/CD tools | 430 | 47.3% | 1 | | Apr 2026 | CI/CD tools | 360 | 50.7% | 1 | | May 2026 | CI/CD tools | 380 | 50% | 1 | | Jun 2026 | CI/CD tools | 530 | 65.4% | 1 | | Jul 2026 | CI/CD tools | 490 | 59% | 1 | | Aug 2026 | CI/CD tools | 590 | 59.6% | 1 | | Sep 2026 | CI/CD tools | — | — | — | ## How is GitHub Actions measured? Brandwave collects information about searches that people make online using GitHub Actions’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “github actions” - “github actions ci cd” - “github actions continuous integration” - “githubactions” ## Which CI/CD tools compete with GitHub Actions? - [Buildkite](/demand/nz/brands/buildkite): Head-to-head: /demand/nz/compare/buildkite-vs-github-actions - [CircleCI](/demand/nz/brands/circleci): Head-to-head: /demand/nz/compare/circleci-vs-github-actions - [Jenkins](/demand/nz/brands/jenkins): Head-to-head: /demand/nz/compare/github-actions-vs-jenkins - [GitLab CI](/demand/nz/brands/gitlab-ci): Head-to-head: /demand/nz/compare/github-actions-vs-gitlab-ci ## Who owns GitHub Actions? GitHub Actions is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Bing, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Edge, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand. - [Microsoft](/demand/nz/companies/microsoft): Owns 35 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns GitHub Actions? GitHub Actions is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Bing, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Dynamics 365, Microsoft Edge, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand. ## Cite this page Brandwave. "GitHub Actions: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/github-actions This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/github-actions. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.