--- title: "Gisborne Financial Services: search popularity and Share of Search in New Zealand" description: "Gisborne Financial Services provides mortgage advice and home lending services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/gisborne-financial-services" publisher: "Brandwave" --- # Gisborne Financial Services: search popularity and Share of Search in New Zealand Gisborne Financial Services provides mortgage advice and home lending services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Gisborne Financial Services - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among gisborne insurance brokers**: 2.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Gisborne insurance brokers | 3 | 2.3% | 50 | | Gisborne mortgage advisers | 3 | 0.77% | 50 | - [Gisborne insurance brokers](/demand/nz/categories/nz-gisborne-insurance-brokers) - [Gisborne mortgage advisers](/demand/nz/categories/nz-gisborne-mortgage-advisers) ## How has branded search demand for Gisborne Financial Services changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Gisborne Financial Services in New Zealand rose from 20 to 50. - Across the 11 months ending August 2026, Gisborne Financial Services’ estimated Share of Search among gisborne insurance brokers in New Zealand increased from 0.79% to 2.3%. - Across the 11 months ending August 2026, Gisborne Financial Services’ estimated Share of Search among gisborne insurance brokers in New Zealand peaked at 3.9% in November 2025 and was lowest at 0.79% in October 2025. - Across the 11 months ending August 2026, Gisborne Financial Services’ estimated Share of Search among gisborne mortgage advisers in New Zealand held steady, from 0.27% to 0.77%. ## How did search popularity change for New Zealand gisborne insurance brokers in August 2026? - In August 2026, Gisborne Financial Services overtook The Insurance Collective to rank 3rd among gisborne insurance brokers in New Zealand, at 2.3%. - In August 2026, Rothbury gained estimated Share of Search among gisborne insurance brokers in New Zealand, from 86.2% to 86.9%. - In August 2026, Emerre & Hathaway lost estimated Share of Search among gisborne insurance brokers in New Zealand, from 9.3% to 7.9%. - Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026. - Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026. ## How did search popularity change for New Zealand gisborne mortgage advisers in August 2026? - Estimated monthly branded searches for Gisborne Financial Services in New Zealand rose 150% over 11 measured months, from 20 to 50 in August 2026. - Estimated monthly branded searches for Mortgage Sure in New Zealand fell 33.3% over 11 measured months, from 120 to 80 in August 2026. - Estimated monthly branded searches for NZHL in New Zealand fell 10.5% over 11 measured months, from 7.1K to 6.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Gisborne insurance brokers | 20 | 0.79% | 3 | | Nov 2025 | Gisborne insurance brokers | 90 | 3.9% | 3 | | Dec 2025 | Gisborne insurance brokers | 30 | 1.6% | 4 | | Jan 2026 | Gisborne insurance brokers | 30 | 1.3% | 4 | | Feb 2026 | Gisborne insurance brokers | 40 | 1.8% | 4 | | Mar 2026 | Gisborne insurance brokers | 40 | 1.6% | 3 | | Apr 2026 | Gisborne insurance brokers | 20 | 0.91% | 4 | | May 2026 | Gisborne insurance brokers | 20 | 0.9% | 5 | | Jun 2026 | Gisborne insurance brokers | 40 | 1.7% | 4 | | Jul 2026 | Gisborne insurance brokers | 30 | 1.3% | 4 | | Aug 2026 | Gisborne insurance brokers | 50 | 2.3% | 3 | | Sep 2026 | Gisborne insurance brokers | — | — | — | | Oct 2025 | Gisborne mortgage advisers | 20 | 0.27% | 3 | | Nov 2025 | Gisborne mortgage advisers | 90 | 1.2% | 3 | | Dec 2025 | Gisborne mortgage advisers | 30 | 0.56% | 3 | | Jan 2026 | Gisborne mortgage advisers | 30 | 0.45% | 3 | | Feb 2026 | Gisborne mortgage advisers | 40 | 0.55% | 3 | | Mar 2026 | Gisborne mortgage advisers | 40 | 0.55% | 3 | | Apr 2026 | Gisborne mortgage advisers | 20 | 0.34% | 3 | | May 2026 | Gisborne mortgage advisers | 20 | 0.3% | 3 | | Jun 2026 | Gisborne mortgage advisers | 40 | 0.7% | 4 | | Jul 2026 | Gisborne mortgage advisers | 30 | 0.46% | 3 | | Aug 2026 | Gisborne mortgage advisers | 50 | 0.77% | 3 | | Sep 2026 | Gisborne mortgage advisers | — | — | — | ## How is Gisborne Financial Services measured? Brandwave collects information about searches that people make online using Gisborne Financial Services’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “gisborne financial services” ## Which gisborne insurance brokers compete with Gisborne Financial Services? - [Rothbury](/demand/nz/brands/rothbury): Head-to-head: /demand/nz/compare/gisborne-financial-services-vs-rothbury - [Emerre & Hathaway](/demand/nz/brands/emerre-hathaway): Head-to-head: /demand/nz/compare/emerre-hathaway-vs-gisborne-financial-services - [The Insurance Collective](/demand/nz/brands/the-insurance-collective): Head-to-head: /demand/nz/compare/gisborne-financial-services-vs-the-insurance-collective - [ABC Insurance](/demand/nz/brands/abc-insurance): Head-to-head: /demand/nz/compare/abc-insurance-vs-gisborne-financial-services ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Gisborne Financial Services: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/gisborne-financial-services This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/gisborne-financial-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.