---
title: "Giro: search popularity in New Zealand"
description: "Giro makes cycling helmets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/giro"
publisher: "Brandwave"
---

# Giro: search popularity in New Zealand

Giro makes cycling helmets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Giro
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among snow helmet brands**: 8.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Snow helmet brands | 2 | 8.9% | 1.1K |
| MTB helmet brands | 2 | 30.4% | 1.1K |
| Cycling helmet brands | 1 | 37.5% | 1.1K |
| Bike gloves brands | 6 | 1.3% | 30 |
| MTB shoes brands | 1 | 55.6% | 1.1K |
| Bike shoes brands | 5 | 2.9% | 50 |
| MTB gloves brands | 4 | 3.3% | 50 |
| Cycling shoe brands | 1 | 30.6% | 190 |
| Gravel shoes brands | 5 | 2.9% | 10 |

- [Snow helmet brands](/demand/nz/categories/nz-snow-helmet-brands)
- [MTB helmet brands](/demand/nz/categories/nz-mtb-helmet-brands)
- [Cycling helmet brands](/demand/nz/categories/nz-cycling-helmet-brands)
- [Bike gloves brands](/demand/nz/categories/nz-bike-gloves-brands)
- [MTB shoes brands](/demand/nz/categories/nz-mtb-shoes-brands)
- [Bike shoes brands](/demand/nz/categories/nz-bike-shoes-brands)
- [MTB gloves brands](/demand/nz/categories/nz-mtb-gloves-brands)
- [Cycling shoe brands](/demand/nz/categories/nz-cycling-shoe-brands)
- [Gravel shoes brands](/demand/nz/categories/nz-gravel-shoes-brands)

## Top snow helmet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Giro appeared in all five answers. Giro is the second most recommended of the five.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Smith | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Giro | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| POC | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Anon | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Oakley | 5th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about snow helmet brands

- Asked ChatGPT "Which snow helmet brand should I buy in New Zealand?": 1. Smith, 2. Giro, 3. POC, 4. Anon
- Asked ChatGPT "What are the best snow helmet brands in New Zealand?": 1. Smith, 2. Giro, 3. Anon, 4. Oakley, 5. POC
- Asked ChatGPT "What's the best snow helmet brand in New Zealand for a day on the mountain?": 1. Smith, 2. Giro, 3. POC
- Searched Google, AI Overview "ski helmet nz": 1. Smith, 2. Giro, 3. POC
- Searched Google, AI Overview "helmet for skiing": 1. Smith, 2. POC, 3. Giro

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Giro changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Giro in New Zealand rose from 940 to 1.2K.
- Across the 12 months ending September 2026, Giro’s share of searches among snow helmet brands in New Zealand peaked at 9.6% in April 2026 and was lowest at 7.3% in December 2025.
- Across the 12 months ending September 2026, Giro’s share of searches among MTB helmet brands in New Zealand increased from 26.7% to 30.4%.
- Across the 12 months ending September 2026, Giro’s share of searches among MTB helmet brands in New Zealand peaked at 31.4% in August 2026 and was lowest at 22% in February 2026.
- Across the 12 months ending September 2026, Giro’s share of searches among cycling helmet brands in New Zealand increased from 32.6% to 37.5%.
- Across the 12 months ending September 2026, Giro’s share of searches among cycling helmet brands in New Zealand peaked at 37.8% in August 2026 and was lowest at 29.2% in February 2026.
- Across the 12 months ending September 2026, Giro’s share of searches among bike gloves brands in New Zealand increased from 0.83% to 1.3%.
- Across the 12 months ending September 2026, Giro’s share of searches among bike gloves brands in New Zealand peaked at 2.6% in July 2026 and was lowest at 0.68% in March 2026.
- Across the 12 months ending September 2026, Giro’s share of searches among MTB shoes brands in New Zealand increased from 52.4% to 55.6%.
- Across the 12 months ending September 2026, Giro’s share of searches among MTB shoes brands in New Zealand peaked at 60.4% in August 2026 and was lowest at 47.9% in February 2026.
- Across the 12 months ending September 2026, Giro’s share of searches among bike shoes brands in New Zealand increased from 2.4% to 2.9%.
- Across the 12 months ending September 2026, Giro’s share of searches among bike shoes brands in New Zealand peaked at 3.7% in June 2026 and was lowest at 2.2% in March 2026.
- Across the 12 months ending September 2026, Giro rose from 6th to 5th among bike shoes brands in New Zealand.
- Across the 12 months ending September 2026, Giro’s share of searches among MTB gloves brands in New Zealand decreased from 4.9% to 3.3%.
- Across the 12 months ending September 2026, Giro’s share of searches among MTB gloves brands in New Zealand peaked at 5.7% in December 2025 and was lowest at 2.8% in February 2026.
- Across the 12 months ending September 2026, Giro’s share of searches among cycling shoe brands in New Zealand increased from 25% to 30.6%.
- Across the 12 months ending September 2026, Giro’s share of searches among cycling shoe brands in New Zealand peaked at 40.7% in April 2026 and was lowest at 25% in October 2025.
- Across the 12 months ending September 2026, Giro’s share of searches among gravel shoes brands in New Zealand peaked at 4% in April 2026 and was lowest at 2.7% in January 2026.
- Across the 12 months ending September 2026, Giro fell from 4th to 5th among gravel shoes brands in New Zealand.

## How did search popularity change for New Zealand snow helmet brands in September 2026?

- In September 2026, Oakley gained share of searches among snow helmet brands in New Zealand, from 75.1% to 80.6%.
- In September 2026, Smith lost share of searches among snow helmet brands in New Zealand, from 6.7% to 3.1%.
- In September 2026, Anon lost share of searches among snow helmet brands in New Zealand, from 4.3% to 2.4%.
- In September 2026, POC rose from 4th to 3rd among snow helmet brands in New Zealand.
- Estimated monthly branded searches for Giro in New Zealand rose 31% over 12 measured months, from 870 to 1.1K in September 2026.

## How did search popularity change for New Zealand MTB helmet brands in September 2026?

- In September 2026, Giro lost share of searches among MTB helmet brands in New Zealand, from 31.4% to 30.4%.
- In September 2026, Fox Racing rose from 2nd to 1st among MTB helmet brands in New Zealand.
- Estimated monthly branded searches for POC in New Zealand rose 23.5% over 12 measured months, from 510 to 630 in September 2026.
- Estimated monthly branded searches for Smith in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

## How did search popularity change for New Zealand cycling helmet brands in September 2026?

- In September 2026, Specialized overtook Bontrager to rank 6th among cycling helmet brands in New Zealand, with 3.6% of the searches.
- In September 2026, Bell gained share of searches among cycling helmet brands in New Zealand, from 25.1% to 26%.
- In September 2026, POC gained share of searches among cycling helmet brands in New Zealand, from 20% to 20.7%.
- In September 2026, Bontrager lost share of searches among cycling helmet brands in New Zealand, from 4.4% to 3%.
- In September 2026, MET lost share of searches among cycling helmet brands in New Zealand, from 5.4% to 4.6%.
- In September 2026, Lazer rose from 6th to 4th among cycling helmet brands in New Zealand.

## How did search popularity change for New Zealand bike gloves brands in September 2026?

- In September 2026, Specialized gained share of searches among bike gloves brands in New Zealand, from 47.4% to 58%.
- In September 2026, Endura lost share of searches among bike gloves brands in New Zealand, from 18.5% to 9.4%.
- In September 2026, Fox Racing lost share of searches among bike gloves brands in New Zealand, from 22.7% to 21.4%.
- Castelli’s share of searches among bike gloves brands in New Zealand has lost ground for 3 months in a row, from 12.7% to 7.6% in September 2026.
- Estimated monthly branded searches for Giro in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.
- Estimated monthly branded searches for Pearl Izumi in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

## How did search popularity change for New Zealand MTB shoes brands in September 2026?

- In September 2026, Shimano gained share of searches among MTB shoes brands in New Zealand, from 15.2% to 22.4%.
- In September 2026, Five Ten gained share of searches among MTB shoes brands in New Zealand, from 2.5% to 3.4%.
- In September 2026, Giro lost share of searches among MTB shoes brands in New Zealand, from 60.4% to 55.6%.
- In September 2026, Vans lost share of searches among MTB shoes brands in New Zealand, from 7.1% to 4.4%.
- In September 2026, Sidi lost share of searches among MTB shoes brands in New Zealand, from 7.1% to 6.3%.
- In September 2026, Fox Racing rose from 5th to 4th among MTB shoes brands in New Zealand.

## How did search popularity change for New Zealand bike shoes brands in September 2026?

- In September 2026, Shimano overtook Sidi to rank 2nd among bike shoes brands in New Zealand, with 8.2% of the searches.
- In September 2026, Specialized gained share of searches among bike shoes brands in New Zealand, from 71.4% to 76%.
- In September 2026, Lake lost share of searches among bike shoes brands in New Zealand, from 5% to 2.3%.
- In September 2026, Sidi lost share of searches among bike shoes brands in New Zealand, from 10% to 7.6%.
- In September 2026, Fizik lost share of searches among bike shoes brands in New Zealand, from 3.6% to 2.9%.
- In September 2026, Giro lost share of searches among bike shoes brands in New Zealand, from 3.6% to 2.9%.

## How did search popularity change for New Zealand MTB gloves brands in September 2026?

- In September 2026, POC overtook 100% to rank 5th among MTB gloves brands in New Zealand, with 1.3% of the searches.
- In September 2026, Troy Lee Designs gained share of searches among MTB gloves brands in New Zealand, from 41.9% to 47.4%.
- In September 2026, Fox Racing gained share of searches among MTB gloves brands in New Zealand, from 28.5% to 32.9%.
- In September 2026, Endura lost share of searches among MTB gloves brands in New Zealand, from 22.7% to 13.8%.
- In September 2026, Giro lost share of searches among MTB gloves brands in New Zealand, from 5.2% to 3.3%.

## How did search popularity change for New Zealand cycling shoe brands in September 2026?

- In September 2026, Shimano overtook Sidi to rank 2nd among cycling shoe brands in New Zealand, with 22.6% of the searches.
- In September 2026, Lake lost share of searches among cycling shoe brands in New Zealand, from 11.3% to 6.5%.
- In September 2026, Giro lost share of searches among cycling shoe brands in New Zealand, from 32.3% to 30.6%.
- In September 2026, Sidi lost share of searches among cycling shoe brands in New Zealand, from 22.6% to 21%.
- In September 2026, Fizik rose from 6th to 5th among cycling shoe brands in New Zealand.
- In September 2026, Specialized rose from 5th to 4th among cycling shoe brands in New Zealand.

## How did search popularity change for New Zealand gravel shoes brands in September 2026?

- In September 2026, Shimano overtook Sidi to become the leader among gravel shoes brands in New Zealand, with 40% of the searches.
- In September 2026, Specialized overtook Giro to rank 4th among gravel shoes brands in New Zealand, with 5.7% of the searches.
- In September 2026, Sidi lost share of searches among gravel shoes brands in New Zealand, from 46.7% to 37.1%.
- In September 2026, Fizik lost share of searches among gravel shoes brands in New Zealand, from 16.7% to 14.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Snow helmet brands | 870 | 8.9% | 2 |
| Nov 2025 | Snow helmet brands | 1.2K | 8.1% | 2 |
| Dec 2025 | Snow helmet brands | 1K | 7.3% | 2 |
| Jan 2026 | Snow helmet brands | 970 | 7.6% | 2 |
| Feb 2026 | Snow helmet brands | 800 | 7.9% | 2 |
| Mar 2026 | Snow helmet brands | 930 | 9.3% | 2 |
| Apr 2026 | Snow helmet brands | 1K | 9.6% | 2 |
| May 2026 | Snow helmet brands | 950 | 8.9% | 2 |
| Jun 2026 | Snow helmet brands | 780 | 8.1% | 2 |
| Jul 2026 | Snow helmet brands | 1K | 8.9% | 2 |
| Aug 2026 | Snow helmet brands | 1.2K | 9.1% | 2 |
| Sep 2026 | Snow helmet brands | 1.1K | 8.9% | 2 |
| Oct 2025 | MTB helmet brands | 870 | 26.7% | 2 |
| Nov 2025 | MTB helmet brands | 1.2K | 27.8% | 2 |
| Dec 2025 | MTB helmet brands | 1K | 25.5% | 2 |
| Jan 2026 | MTB helmet brands | 970 | 27.4% | 2 |
| Feb 2026 | MTB helmet brands | 800 | 22% | 3 |
| Mar 2026 | MTB helmet brands | 930 | 24.3% | 3 |
| Apr 2026 | MTB helmet brands | 1K | 28.2% | 2 |
| May 2026 | MTB helmet brands | 950 | 25.1% | 2 |
| Jun 2026 | MTB helmet brands | 780 | 23.3% | 3 |
| Jul 2026 | MTB helmet brands | 1K | 28% | 2 |
| Aug 2026 | MTB helmet brands | 1.2K | 31.4% | 1 |
| Sep 2026 | MTB helmet brands | 1.1K | 30.4% | 2 |
| Oct 2025 | Cycling helmet brands | 870 | 32.6% | 1 |
| Nov 2025 | Cycling helmet brands | 1.2K | 36% | 1 |
| Dec 2025 | Cycling helmet brands | 1K | 33.8% | 1 |
| Jan 2026 | Cycling helmet brands | 970 | 32.9% | 1 |
| Feb 2026 | Cycling helmet brands | 800 | 29.2% | 2 |
| Mar 2026 | Cycling helmet brands | 930 | 30.1% | 2 |
| Apr 2026 | Cycling helmet brands | 1K | 34.8% | 1 |
| May 2026 | Cycling helmet brands | 950 | 32.1% | 1 |
| Jun 2026 | Cycling helmet brands | 780 | 30.2% | 2 |
| Jul 2026 | Cycling helmet brands | 1K | 35.3% | 1 |
| Aug 2026 | Cycling helmet brands | 1.2K | 37.8% | 1 |
| Sep 2026 | Cycling helmet brands | 1.1K | 37.5% | 1 |
| Oct 2025 | Bike gloves brands | 20 | 0.83% | 6 |
| Nov 2025 | Bike gloves brands | 20 | 0.79% | 6 |
| Dec 2025 | Bike gloves brands | 30 | 1.4% | 6 |
| Jan 2026 | Bike gloves brands | 20 | 0.81% | 6 |
| Feb 2026 | Bike gloves brands | 20 | 0.87% | 6 |
| Mar 2026 | Bike gloves brands | 20 | 0.68% | 6 |
| Apr 2026 | Bike gloves brands | 30 | 1% | 6 |
| May 2026 | Bike gloves brands | 20 | 0.75% | 6 |
| Jun 2026 | Bike gloves brands | 20 | 0.98% | 6 |
| Jul 2026 | Bike gloves brands | 50 | 2.6% | 6 |
| Aug 2026 | Bike gloves brands | 20 | 0.95% | 6 |
| Sep 2026 | Bike gloves brands | 30 | 1.3% | 6 |
| Oct 2025 | MTB shoes brands | 870 | 52.4% | 1 |
| Nov 2025 | MTB shoes brands | 1.2K | 56.3% | 1 |
| Dec 2025 | MTB shoes brands | 1K | 53.2% | 1 |
| Jan 2026 | MTB shoes brands | 970 | 51.6% | 1 |
| Feb 2026 | MTB shoes brands | 800 | 47.9% | 1 |
| Mar 2026 | MTB shoes brands | 930 | 50.8% | 1 |
| Apr 2026 | MTB shoes brands | 1K | 55.9% | 1 |
| May 2026 | MTB shoes brands | 950 | 54% | 1 |
| Jun 2026 | MTB shoes brands | 780 | 50.3% | 1 |
| Jul 2026 | MTB shoes brands | 1K | 57% | 1 |
| Aug 2026 | MTB shoes brands | 1.2K | 60.4% | 1 |
| Sep 2026 | MTB shoes brands | 1.1K | 55.6% | 1 |
| Oct 2025 | Bike shoes brands | 40 | 2.4% | 6 |
| Nov 2025 | Bike shoes brands | 50 | 3% | 5 |
| Dec 2025 | Bike shoes brands | 50 | 2.8% | 6 |
| Jan 2026 | Bike shoes brands | 50 | 2.4% | 6 |
| Feb 2026 | Bike shoes brands | 40 | 2.4% | 5 |
| Mar 2026 | Bike shoes brands | 50 | 2.2% | 4 |
| Apr 2026 | Bike shoes brands | 50 | 2.2% | 5 |
| May 2026 | Bike shoes brands | 50 | 2.5% | 5 |
| Jun 2026 | Bike shoes brands | 50 | 3.7% | 5 |
| Jul 2026 | Bike shoes brands | 40 | 3.3% | 6 |
| Aug 2026 | Bike shoes brands | 50 | 3.6% | 6 |
| Sep 2026 | Bike shoes brands | 50 | 2.9% | 5 |
| Oct 2025 | MTB gloves brands | 70 | 4.9% | 4 |
| Nov 2025 | MTB gloves brands | 70 | 4% | 4 |
| Dec 2025 | MTB gloves brands | 90 | 5.7% | 4 |
| Jan 2026 | MTB gloves brands | 70 | 4.6% | 4 |
| Feb 2026 | MTB gloves brands | 40 | 2.8% | 4 |
| Mar 2026 | MTB gloves brands | 70 | 4.1% | 4 |
| Apr 2026 | MTB gloves brands | 70 | 4.3% | 4 |
| May 2026 | MTB gloves brands | 70 | 4.5% | 4 |
| Jun 2026 | MTB gloves brands | 50 | 3.2% | 4 |
| Jul 2026 | MTB gloves brands | 50 | 3.7% | 4 |
| Aug 2026 | MTB gloves brands | 90 | 5.2% | 4 |
| Sep 2026 | MTB gloves brands | 50 | 3.3% | 4 |
| Oct 2025 | Cycling shoe brands | 140 | 25% | 1 |
| Nov 2025 | Cycling shoe brands | 240 | 37.5% | 1 |
| Dec 2025 | Cycling shoe brands | 260 | 35.1% | 1 |
| Jan 2026 | Cycling shoe brands | 210 | 30% | 1 |
| Feb 2026 | Cycling shoe brands | 180 | 31.6% | 1 |
| Mar 2026 | Cycling shoe brands | 180 | 32.1% | 1 |
| Apr 2026 | Cycling shoe brands | 240 | 40.7% | 1 |
| May 2026 | Cycling shoe brands | 180 | 31.6% | 1 |
| Jun 2026 | Cycling shoe brands | 140 | 28% | 1 |
| Jul 2026 | Cycling shoe brands | 160 | 32.7% | 1 |
| Aug 2026 | Cycling shoe brands | 200 | 32.3% | 1 |
| Sep 2026 | Cycling shoe brands | 190 | 30.6% | 1 |
| Oct 2025 | Gravel shoes brands | 10 | 3.3% | 4 |
| Nov 2025 | Gravel shoes brands | 10 | 3.3% | 4 |
| Dec 2025 | Gravel shoes brands | 10 | 2.8% | 4 |
| Jan 2026 | Gravel shoes brands | 10 | 2.7% | 4 |
| Feb 2026 | Gravel shoes brands | 10 | 3.1% | 4 |
| Mar 2026 | Gravel shoes brands | 10 | 3.2% | 5 |
| Apr 2026 | Gravel shoes brands | 10 | 4% | 4 |
| May 2026 | Gravel shoes brands | 10 | 3.3% | 4 |
| Jun 2026 | Gravel shoes brands | 10 | 3.4% | 5 |
| Jul 2026 | Gravel shoes brands | 10 | 4% | 4 |
| Aug 2026 | Gravel shoes brands | 10 | 3.3% | 4 |
| Sep 2026 | Gravel shoes brands | 10 | 2.9% | 5 |

## How are Giro’s branded searches counted?

Brandwave collects information about searches that people make online using Giro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “giro bike gloves”
- “giro bike shoes”
- “giro cycling helmet”
- “giro gravel shoes”
- “giro helmet”
- “giro mtb shoe”
- “giro snow helmet”

## Which snow helmet brands compete with Giro?

- [Oakley](/demand/nz/brands/oakley): Head-to-head: /demand/nz/compare/giro-vs-oakley
- [POC](/demand/nz/brands/poc-sports): Head-to-head: /demand/nz/compare/giro-vs-poc-sports
- [Smith](/demand/nz/brands/smith-optics): Head-to-head: /demand/nz/compare/giro-vs-smith-optics
- [Anon](/demand/nz/brands/anon-optics): Head-to-head: /demand/nz/compare/anon-optics-vs-giro

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Giro: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/giro

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/giro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.