--- title: "Giltrap Group: search popularity and Share of Search in New Zealand" description: "Giltrap Group is a car dealer group in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/giltrap-group" publisher: "Brandwave" --- # Giltrap Group: search popularity and Share of Search in New Zealand Giltrap Group is a car dealer group in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Giltrap Group - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among new car dealer groups**: 15.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | New car dealer groups | 4 | 15.2% | 4K | - [New car dealer groups](/demand/nz/categories/nz-car-dealer-groups) ## How has branded search demand for Giltrap Group changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Giltrap Group in New Zealand fell from 4.2K to 4K. - Across the 11 months ending August 2026, Giltrap Group’s estimated Share of Search among new car dealer groups in New Zealand decreased from 16.1% to 15.2%. - Across the 11 months ending August 2026, Giltrap Group’s estimated Share of Search among new car dealer groups in New Zealand peaked at 16.1% in October 2025 and was lowest at 11.2% in January 2026. - Across the 11 months ending August 2026, Giltrap Group fell from 3rd to 4th among new car dealer groups in New Zealand. ## How did search popularity change for New Zealand new car dealer groups in August 2026? - In August 2026, Team Hutchinson Ford overtook Andrew Simms to rank 2nd among new car dealer groups in New Zealand, at 17.8%. - In August 2026, Giltrap Group gained estimated Share of Search among new car dealer groups in New Zealand, from 13.6% to 15.2%. - In August 2026, Archibalds lost estimated Share of Search among new car dealer groups in New Zealand, from 10.8% to 9.1%. - In August 2026, Andrew Simms lost estimated Share of Search among new car dealer groups in New Zealand, from 16.7% to 15.6%. - In August 2026, Ebbett lost estimated Share of Search among new car dealer groups in New Zealand, from 12% to 11.3%. - In August 2026, Armstrong Motor Group lost estimated Share of Search among new car dealer groups in New Zealand, from 20.5% to 19.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | New car dealer groups | 4.2K | 16.1% | 3 | | Nov 2025 | New car dealer groups | 3.6K | 13.7% | 4 | | Dec 2025 | New car dealer groups | 3.3K | 13.9% | 4 | | Jan 2026 | New car dealer groups | 3K | 11.2% | 4 | | Feb 2026 | New car dealer groups | 3.3K | 13.6% | 4 | | Mar 2026 | New car dealer groups | 4K | 13.5% | 4 | | Apr 2026 | New car dealer groups | 3.4K | 13.1% | 4 | | May 2026 | New car dealer groups | 3.6K | 13.2% | 4 | | Jun 2026 | New car dealer groups | 3.3K | 12.7% | 4 | | Jul 2026 | New car dealer groups | 3.3K | 13.6% | 4 | | Aug 2026 | New car dealer groups | 4K | 15.2% | 4 | | Sep 2026 | New car dealer groups | — | — | — | ## How is Giltrap Group measured? Brandwave collects information about searches that people make online using Giltrap Group’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “giltrap” - “giltrap cars” - “giltrap com” - “giltrap great north road” - “giltrap group” - “giltrap group nz” - “giltrap group service” - “giltrap motor group” - “giltrapgroup” ## Which new car dealer groups compete with Giltrap Group? - [Armstrong Motor Group](/demand/nz/brands/armstrong-motor-group): Head-to-head: /demand/nz/compare/armstrong-motor-group-vs-giltrap-group - [Team Hutchinson Ford](/demand/nz/brands/team-hutchinson-ford): Head-to-head: /demand/nz/compare/giltrap-group-vs-team-hutchinson-ford - [Andrew Simms](/demand/nz/brands/andrew-simms): Head-to-head: /demand/nz/compare/andrew-simms-vs-giltrap-group - [Ebbett](/demand/nz/brands/ebbett): Head-to-head: /demand/nz/compare/ebbett-vs-giltrap-group - [Winger Motors](/demand/nz/brands/winger-motors): Head-to-head: /demand/nz/compare/giltrap-group-vs-winger-motors - [Archibalds](/demand/nz/brands/archibalds) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Giltrap Group: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/giltrap-group This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/giltrap-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.