---
title: "Gilmours: search popularity and Share of Search in New Zealand"
description: "Gilmours is a wholesale food supplier in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/gilmours"
publisher: "Brandwave"
---

# Gilmours: search popularity and Share of Search in New Zealand

Gilmours is a wholesale food supplier in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Gilmours
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among wholesale and cash and carry stores**: 21.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Wholesale and cash and carry stores | 2 | 21.3% | 41.9K |

- [Wholesale and cash and carry stores](/demand/nz/categories/nz-wholesale-food-suppliers)

## How has branded search demand for Gilmours changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Gilmours in New Zealand fell from 50.5K to 41.9K.
- Across the 11 months ending August 2026, Gilmours’ estimated Share of Search among wholesale and cash and carry stores in New Zealand decreased from 25.2% to 21.3%.
- Across the 11 months ending August 2026, Gilmours’ estimated Share of Search among wholesale and cash and carry stores in New Zealand peaked at 25.2% in October 2025 and was lowest at 19.6% in April 2026.

## How did search popularity change for New Zealand wholesale and cash and carry stores in August 2026?

- In August 2026, Costco lost estimated Share of Search among wholesale and cash and carry stores in New Zealand, from 61.6% to 60.3%.
- Estimated monthly branded searches for Trents in New Zealand fell 33.3% over 11 measured months, from 6K to 4K in August 2026.
- Estimated monthly branded searches for Gilmours in New Zealand fell 17.2% over 11 measured months, from 50.5K to 41.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wholesale and cash and carry stores | 50.5K | 25.2% | 2 |
| Nov 2025 | Wholesale and cash and carry stores | 50.5K | 22.9% | 2 |
| Dec 2025 | Wholesale and cash and carry stores | 52.4K | 23.2% | 2 |
| Jan 2026 | Wholesale and cash and carry stores | 41.4K | 21.8% | 2 |
| Feb 2026 | Wholesale and cash and carry stores | 41.9K | 24.9% | 2 |
| Mar 2026 | Wholesale and cash and carry stores | 51K | 23.8% | 2 |
| Apr 2026 | Wholesale and cash and carry stores | 44.2K | 19.6% | 2 |
| May 2026 | Wholesale and cash and carry stores | 42.5K | 21% | 2 |
| Jun 2026 | Wholesale and cash and carry stores | 42.5K | 22.9% | 2 |
| Jul 2026 | Wholesale and cash and carry stores | 43.2K | 21.3% | 2 |
| Aug 2026 | Wholesale and cash and carry stores | 41.9K | 21.3% | 2 |
| Sep 2026 | Wholesale and cash and carry stores | — | — | — |

## How is Gilmours measured?

Brandwave collects information about searches that people make online using Gilmours’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “gilmours”
- “gilmours cash and carry”
- “gilmours co nz”
- “gilmours meat”
- “gilmours meat prices”
- “gilmours near me”
- “gilmours nz”
- “gilmours online”
- “gilmours online shop”
- “gilmours online shopping”
- “gilmours price list”
- “gilmours shop online”
- “gilmours wholesale”
- “online gilmours”

## Which wholesale and cash and carry stores compete with Gilmours?

- [Costco](/demand/nz/brands/costco): Head-to-head: /demand/nz/compare/costco-vs-gilmours
- [Bidfood](/demand/nz/brands/bidfood): Head-to-head: /demand/nz/compare/bidfood-vs-gilmours
- [Service Foods](/demand/nz/brands/service-foods): Head-to-head: /demand/nz/compare/gilmours-vs-service-foods
- [Trents](/demand/nz/brands/trents): Head-to-head: /demand/nz/compare/gilmours-vs-trents
- [Toops](/demand/nz/brands/toops): Head-to-head: /demand/nz/compare/gilmours-vs-toops

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Gilmours: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/gilmours

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/gilmours. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.