---
title: "Gillions: search popularity and Share of Search in New Zealand"
description: "Gillions provides funeral services in Dunedin, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/gillions"
publisher: "Brandwave"
---

# Gillions: search popularity and Share of Search in New Zealand

Gillions provides funeral services in Dunedin, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Gillions
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among dunedin funeral directors**: 16.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dunedin funeral directors | 2 | 16.7% | 3.3K |

- [Dunedin funeral directors](/demand/nz/categories/nz-dunedin-funeral-directors)

## How has branded search demand for Gillions changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Gillions in New Zealand rose from 2K to 3.3K.
- Across the 11 months ending August 2026, Gillions’ estimated Share of Search among dunedin funeral directors in New Zealand increased from 13.3% to 16.7%.
- Across the 11 months ending August 2026, Gillions’ estimated Share of Search among dunedin funeral directors in New Zealand peaked at 21.4% in May 2026 and was lowest at 10.9% in January 2026.

## How did search popularity change for New Zealand dunedin funeral directors in August 2026?

- In August 2026, Gillions gained estimated Share of Search among dunedin funeral directors in New Zealand, from 14.2% to 16.7%.
- In August 2026, Hope and Sons lost estimated Share of Search among dunedin funeral directors in New Zealand, from 85.5% to 82.9%.
- Estimated monthly branded searches for Campbell & Sons in New Zealand rose 600% over 11 measured months, from 10 to 70 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dunedin funeral directors | 2K | 13.3% | 2 |
| Nov 2025 | Dunedin funeral directors | 2.1K | 13.5% | 2 |
| Dec 2025 | Dunedin funeral directors | 2K | 15.2% | 2 |
| Jan 2026 | Dunedin funeral directors | 2K | 10.9% | 2 |
| Feb 2026 | Dunedin funeral directors | 2.2K | 16.9% | 2 |
| Mar 2026 | Dunedin funeral directors | 2.4K | 15.2% | 2 |
| Apr 2026 | Dunedin funeral directors | 1.9K | 14.7% | 2 |
| May 2026 | Dunedin funeral directors | 2.4K | 21.4% | 2 |
| Jun 2026 | Dunedin funeral directors | 2.3K | 14.8% | 2 |
| Jul 2026 | Dunedin funeral directors | 2.7K | 14.2% | 2 |
| Aug 2026 | Dunedin funeral directors | 3.3K | 16.7% | 2 |
| Sep 2026 | Dunedin funeral directors | — | — | — |

## How is Gillions measured?

Brandwave collects information about searches that people make online using Gillions’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “gillions”
- “gillions and sons”
- “gillions dunedin”
- “gillions funeral”
- “gillions funeral directors”
- “gillions funeral service”
- “gillions funerals”

## Which dunedin funeral directors compete with Gillions?

- [Hope and Sons](/demand/nz/brands/hope-and-sons): Head-to-head: /demand/nz/compare/gillions-vs-hope-and-sons
- [Campbell & Sons](/demand/nz/brands/campbell-and-sons): Head-to-head: /demand/nz/compare/campbell-and-sons-vs-gillions

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Gillions: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/gillions

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/gillions. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.