---
title: "Gillette: search popularity and Share of Search in New Zealand"
description: "Gillette makes razors or shavers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/gillette"
publisher: "Brandwave"
---

# Gillette: search popularity and Share of Search in New Zealand

Gillette makes razors or shavers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Gillette
- **Owned by**: Procter & Gamble
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among shaver and razor brands**: 16.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Shaver and razor brands | 2 | 16.4% | 5.5K |

- [Shaver and razor brands](/demand/nz/categories/nz-shaver-and-razor-brands)

## How has branded search demand for Gillette changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Gillette in New Zealand rose from 4.1K to 5.5K.
- Across the 11 months ending August 2026, Gillette’s estimated Share of Search among shaver and razor brands in New Zealand peaked at 18.2% in July 2026 and was lowest at 13.4% in November 2025.

## How did search popularity change for New Zealand shaver and razor brands in August 2026?

- In August 2026, Wahl overtook Braun to rank 3rd among shaver and razor brands in New Zealand, at 10.1%.
- In August 2026, Philips gained estimated Share of Search among shaver and razor brands in New Zealand, from 56.8% to 57.4%.
- In August 2026, Gillette lost estimated Share of Search among shaver and razor brands in New Zealand, from 18.2% to 16.4%.
- In August 2026, Braun lost estimated Share of Search among shaver and razor brands in New Zealand, from 11% to 10%.
- Schick’s estimated Share of Search among shaver and razor brands in New Zealand has gained ground for 3 months in a row, from 4.5% to 6.1% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Shaver and razor brands | 4.1K | 16.3% | 2 |
| Nov 2025 | Shaver and razor brands | 4K | 13.4% | 2 |
| Dec 2025 | Shaver and razor brands | 4.5K | 14.1% | 2 |
| Jan 2026 | Shaver and razor brands | 4.5K | 16.6% | 2 |
| Feb 2026 | Shaver and razor brands | 3.9K | 16.8% | 2 |
| Mar 2026 | Shaver and razor brands | 4.3K | 17.5% | 2 |
| Apr 2026 | Shaver and razor brands | 4.4K | 15.3% | 2 |
| May 2026 | Shaver and razor brands | 4.5K | 15% | 2 |
| Jun 2026 | Shaver and razor brands | 5.1K | 16.5% | 2 |
| Jul 2026 | Shaver and razor brands | 5.9K | 18.2% | 2 |
| Aug 2026 | Shaver and razor brands | 5.5K | 16.4% | 2 |
| Sep 2026 | Shaver and razor brands | — | — | — |

## How is Gillette measured?

Brandwave collects information about searches that people make online using Gillette’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “fusion gillette 5”
- “gillette”
- “gillette blades”
- “gillette com”
- “gillette fusion”
- “gillette fusion 5 blades”
- “gillette fusion5 razor”
- “gillette labs”
- “gillette mach 3”
- “gillette mach 3 blades”
- “gillette near me”
- “gillette nz”
- “gillette online”
- “gillette proglide”
- “gillette proglide razor”
- “gillette razor”
- “gillette razor blades”
- “gillette shaver”
- “gillette shaving gel”
- “gillette skinguard”
- “gillette trimmer”
- “gillette venus razor”
- “king c gillette double edge safety razor”

## Which shaver and razor brands compete with Gillette?

- [Philips](/demand/nz/brands/philips): Head-to-head: /demand/nz/compare/gillette-vs-philips
- [Wahl](/demand/nz/brands/wahl): Head-to-head: /demand/nz/compare/gillette-vs-wahl
- [Braun](/demand/nz/brands/braun): Head-to-head: /demand/nz/compare/braun-vs-gillette
- [Schick](/demand/nz/brands/schick): Head-to-head: /demand/nz/compare/gillette-vs-schick

## Who owns Gillette?

Gillette is owned by Procter & Gamble. Brandwave also tracks Native, Braun, Braun Silk-expert, Head & Shoulders, Old Spice, Oral-B, Pampers and Pantene, owned by the same company, in New Zealand.

- [Procter & Gamble](/demand/nz/companies/procter-and-gamble): Owns 9 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Gillette?

Gillette is owned by Procter & Gamble. Brandwave also tracks Native, Braun, Braun Silk-expert, Head & Shoulders, Old Spice, Oral-B, Pampers and Pantene, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Gillette: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/gillette

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/gillette. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.