---
title: "Gilbert: search popularity and Share of Search in New Zealand"
description: "Gilbert makes rugby gear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/gilbert"
publisher: "Brandwave"
---

# Gilbert: search popularity and Share of Search in New Zealand

Gilbert makes rugby gear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Gilbert
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among rugby gear brands**: 2.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Rugby gear brands | 2 | 2.3% | 1.3K |

- [Rugby gear brands](/demand/nz/categories/nz-rugby-gear-brands)

## How has branded search demand for Gilbert changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Gilbert in New Zealand rose from 690 to 1.3K.
- Across the 11 months ending August 2026, Gilbert’s estimated Share of Search among rugby gear brands in New Zealand peaked at 11.2% in March 2026 and was lowest at 2% in October 2025.
- Across the 11 months ending August 2026, Gilbert rose from 3rd to 2nd among rugby gear brands in New Zealand.

## How did search popularity change for New Zealand rugby gear brands in August 2026?

- In August 2026, Canterbury gained estimated Share of Search among rugby gear brands in New Zealand, from 90.1% to 95.6%.
- In August 2026, Gilbert lost estimated Share of Search among rugby gear brands in New Zealand, from 6.4% to 2.3%.
- In August 2026, Steeden lost estimated Share of Search among rugby gear brands in New Zealand, from 3.1% to 1.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rugby gear brands | 690 | 2% | 3 |
| Nov 2025 | Rugby gear brands | 800 | 6% | 3 |
| Dec 2025 | Rugby gear brands | 550 | 5.2% | 3 |
| Jan 2026 | Rugby gear brands | 450 | 5.1% | 2 |
| Feb 2026 | Rugby gear brands | 1.2K | 10.6% | 2 |
| Mar 2026 | Rugby gear brands | 1.6K | 11.2% | 2 |
| Apr 2026 | Rugby gear brands | 840 | 4.6% | 2 |
| May 2026 | Rugby gear brands | 1.7K | 6.2% | 2 |
| Jun 2026 | Rugby gear brands | 2.9K | 10% | 2 |
| Jul 2026 | Rugby gear brands | 1.9K | 6.4% | 2 |
| Aug 2026 | Rugby gear brands | 1.3K | 2.3% | 2 |
| Sep 2026 | Rugby gear brands | — | — | — |

## How is Gilbert measured?

Brandwave collects information about searches that people make online using Gilbert’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “gilbert barbarian rugby ball”
- “gilbert g tr4000 rugby training ball”
- “gilbert rugby”
- “gilbert rugby ball”
- “gilbert rugby ball size 4”
- “gilbert rugby ball size 5”
- “gilbert rugby boots”
- “gilbert rugby jersey”

## Which rugby gear brands compete with Gilbert?

- [Canterbury](/demand/nz/brands/canterbury): Head-to-head: /demand/nz/compare/canterbury-vs-gilbert
- [Steeden](/demand/nz/brands/steeden): Head-to-head: /demand/nz/compare/gilbert-vs-steeden
- [BLK](/demand/nz/brands/blk): Head-to-head: /demand/nz/compare/blk-vs-gilbert
- [Kooga](/demand/nz/brands/kooga): Head-to-head: /demand/nz/compare/gilbert-vs-kooga

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Gilbert: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/gilbert

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/gilbert. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.