---
title: "Gibson Funerals: search popularity and Share of Search in New Zealand"
description: "Gibson Funerals provides funeral services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/gibson-funerals"
publisher: "Brandwave"
---

# Gibson Funerals: search popularity and Share of Search in New Zealand

Gibson Funerals provides funeral services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Gibson Funerals
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among cambridge funeral directors**: 48.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cambridge funeral directors | 1 | 48.3% | 560 |

- [Cambridge funeral directors](/demand/nz/locations/cambridge/funeral-directors)

## How has branded search demand for Gibson Funerals changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Gibson Funerals in New Zealand held steady, from 0 to 1.3K.
- Across the 11 months ending August 2026, Gibson Funerals’ estimated Share of Search among cambridge funeral directors in New Zealand increased from 0% to 48.3%.
- Across the 11 months ending August 2026, Gibson Funerals rose from 3rd to 1st among cambridge funeral directors in New Zealand.

## How did search popularity change for New Zealand cambridge funeral directors in August 2026?

- In August 2026, Gibson Funerals gained estimated Share of Search among cambridge funeral directors in New Zealand, from 42.2% to 48.3%.
- In August 2026, Cambridge Funerals gained estimated Share of Search among cambridge funeral directors in New Zealand, from 17.6% to 19%.
- In August 2026, Grinter's Funeral Home lost estimated Share of Search among cambridge funeral directors in New Zealand, from 40.2% to 32.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cambridge funeral directors | 0 | 0% | 3 |
| Nov 2025 | Cambridge funeral directors | 10 | 2.8% | 3 |
| Dec 2025 | Cambridge funeral directors | 10 | 1.8% | 3 |
| Jan 2026 | Cambridge funeral directors | 10 | 1.6% | 3 |
| Feb 2026 | Cambridge funeral directors | 180 | 24.3% | 2 |
| Mar 2026 | Cambridge funeral directors | 340 | 34% | 2 |
| Apr 2026 | Cambridge funeral directors | 260 | 38.2% | 2 |
| May 2026 | Cambridge funeral directors | 160 | 26.7% | 2 |
| Jun 2026 | Cambridge funeral directors | 240 | 33.3% | 2 |
| Jul 2026 | Cambridge funeral directors | 430 | 42.2% | 1 |
| Aug 2026 | Cambridge funeral directors | 560 | 48.3% | 1 |
| Sep 2026 | Cambridge funeral directors | — | — | — |

## How is Gibson Funerals measured?

Brandwave collects information about searches that people make online using Gibson Funerals’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “gibson funerals”
- “gibson funerals cambridge”

## Which cambridge funeral directors compete with Gibson Funerals?

- [Grinter's Funeral Home](/demand/nz/brands/grinter-s-funeral-home): Head-to-head: /demand/nz/compare/gibson-funerals-vs-grinter-s-funeral-home
- [Cambridge Funerals](/demand/nz/brands/cambridge-funerals): Head-to-head: /demand/nz/compare/cambridge-funerals-vs-gibson-funerals

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Gibson Funerals: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/gibson-funerals

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/gibson-funerals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.