--- title: "ghd: search popularity and Share of Search in New Zealand" description: "ghd is a haircare and styling brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/ghd-hair" publisher: "Brandwave" --- # ghd: search popularity and Share of Search in New Zealand ghd is a haircare and styling brand serving New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: ghd - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among hair styling tool brands**: 22.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hair styling tool brands | 2 | 22.4% | 19.5K | | Professional haircare and styling brands | 2 | 27.3% | 19.5K | - [Hair styling tool brands](/demand/nz/categories/nz-hair-styling-tool-brands) - [Professional haircare and styling brands](/demand/nz/categories/nz-professional-haircare-brands) ## How has branded search demand for ghd changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for ghd in New Zealand held steady, from 19.9K to 19.5K. - Across the 11 months ending August 2026, ghd’s estimated Share of Search among hair styling tool brands in New Zealand decreased from 23% to 22.4%. - Across the 11 months ending August 2026, ghd’s estimated Share of Search among hair styling tool brands in New Zealand peaked at 23.1% in March 2026 and was lowest at 18.4% in January 2026. - Across the 11 months ending August 2026, ghd’s estimated Share of Search among professional haircare and styling brands in New Zealand decreased from 32.2% to 27.3%. - Across the 11 months ending August 2026, ghd’s estimated Share of Search among professional haircare and styling brands in New Zealand peaked at 38% in November 2025 and was lowest at 24% in January 2026. - Across the 11 months ending August 2026, ghd fell from 1st to 2nd among professional haircare and styling brands in New Zealand. ## How did search popularity change for New Zealand hair styling tool brands in August 2026? - In August 2026, ghd gained estimated Share of Search among hair styling tool brands in New Zealand, from 20.9% to 22.4%. - In August 2026, Remington gained estimated Share of Search among hair styling tool brands in New Zealand, from 3% to 3.7%. - In August 2026, Shark Beauty lost estimated Share of Search among hair styling tool brands in New Zealand, from 8.5% to 7.4%. - In August 2026, Dyson lost estimated Share of Search among hair styling tool brands in New Zealand, from 65% to 63.9%. - Estimated monthly branded searches for VS Sassoon in New Zealand rose 25% over 11 measured months, from 480 to 600 in August 2026. ## How did search popularity change for New Zealand professional haircare and styling brands in August 2026? - In August 2026, ghd gained estimated Share of Search among professional haircare and styling brands in New Zealand, from 24.6% to 27.3%. - In August 2026, Kérastase gained estimated Share of Search among professional haircare and styling brands in New Zealand, from 28.3% to 30%. - In August 2026, Moroccanoil lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 7.2% to 5.1%. - In August 2026, Redken lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 12% to 10.5%. - In August 2026, Olaplex lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 11% to 9.8%. - In August 2026, Pureology lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 5.7% to 5.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hair styling tool brands | 19.9K | 23% | 2 | | Nov 2025 | Hair styling tool brands | 30.6K | 21% | 2 | | Dec 2025 | Hair styling tool brands | 23.8K | 19.9% | 2 | | Jan 2026 | Hair styling tool brands | 14.4K | 18.4% | 2 | | Feb 2026 | Hair styling tool brands | 15.3K | 21.8% | 2 | | Mar 2026 | Hair styling tool brands | 17.9K | 23.1% | 2 | | Apr 2026 | Hair styling tool brands | 18.1K | 22.3% | 2 | | May 2026 | Hair styling tool brands | 18.2K | 20.9% | 2 | | Jun 2026 | Hair styling tool brands | 19.4K | 22.8% | 2 | | Jul 2026 | Hair styling tool brands | 19.2K | 20.9% | 2 | | Aug 2026 | Hair styling tool brands | 19.5K | 22.4% | 2 | | Sep 2026 | Hair styling tool brands | — | — | — | | Oct 2025 | Professional haircare and styling brands | 19.9K | 32.2% | 1 | | Nov 2025 | Professional haircare and styling brands | 30.6K | 38% | 1 | | Dec 2025 | Professional haircare and styling brands | 23.8K | 33.2% | 1 | | Jan 2026 | Professional haircare and styling brands | 14.4K | 24% | 2 | | Feb 2026 | Professional haircare and styling brands | 15.3K | 25.6% | 2 | | Mar 2026 | Professional haircare and styling brands | 17.9K | 27.1% | 2 | | Apr 2026 | Professional haircare and styling brands | 18.1K | 26.9% | 2 | | May 2026 | Professional haircare and styling brands | 18.2K | 25.8% | 1 | | Jun 2026 | Professional haircare and styling brands | 19.4K | 25.8% | 1 | | Jul 2026 | Professional haircare and styling brands | 19.2K | 24.6% | 2 | | Aug 2026 | Professional haircare and styling brands | 19.5K | 27.3% | 2 | | Sep 2026 | Professional haircare and styling brands | — | — | — | ## How is ghd measured? Brandwave collects information about searches that people make online using ghd’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ghd” - “ghd curler” - “ghd duet style” - “ghd gold hair straightener” - “ghd hair” - “ghd hair brushes” - “ghd hair company” - “ghd hair curler” - “ghd hair dryer” - “ghd hair rise” - “ghd hair straightener” - “ghd hair styler” - “ghd hair wand” - “ghd hair waver” - “ghd near me” - “ghd nz” - “ghd online” - “ghd original hair straightener” - “ghd platinum” - “ghd platinum hair straightener” - “ghd platinum plus” - “ghd platinum+ hair straightener” - “ghd straightener” - “ghd v gold styler” - “ghd v styler” - “ghdhair com” ## Which hair styling tool brands compete with ghd? - [Dyson](/demand/nz/brands/dyson): Head-to-head: /demand/nz/compare/dyson-vs-ghd-hair - [Shark Beauty](/demand/nz/brands/shark-beauty): Head-to-head: /demand/nz/compare/ghd-hair-vs-shark-beauty - [Remington](/demand/nz/brands/remington-grooming): Head-to-head: /demand/nz/compare/ghd-hair-vs-remington-grooming - [BaByliss](/demand/nz/brands/babyliss): Head-to-head: /demand/nz/compare/babyliss-vs-ghd-hair - [VS Sassoon](/demand/nz/brands/vs-sassoon): Head-to-head: /demand/nz/compare/ghd-hair-vs-vs-sassoon ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "ghd: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ghd-hair This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ghd-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.