--- title: "Gerber: search popularity in New Zealand" description: "Gerber makes multi-tools and knives. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/gerber-gear" publisher: "Brandwave" --- # Gerber: search popularity in New Zealand Gerber makes multi-tools and knives. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Gerber - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among baby food brands**: 5.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Baby food brands | 6 | 5.3% | 320 | | Multi-tool brands | 4 | 11.9% | 460 | - [Baby food brands](/demand/nz/categories/nz-baby-food-brands) - [Multi-tool brands](/demand/nz/categories/nz-multi-tool-brands) ## Top baby food brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Gerber did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Only Organic | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Wattie's | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Farex | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Little Bellies | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Kiddylicious | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Bellamy's Organic | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Gerber | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Rafferty's Garden | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about baby food brands - Asked ChatGPT "Which baby food brand should I buy in New Zealand?": 1. Only Organic, 2. Wattie's, 3. Farex - Asked ChatGPT "What are the best baby food brands in New Zealand?": 1. Only Organic, 2. Wattie's, 3. Little Bellies - Asked ChatGPT "What's the best baby food brand in New Zealand for toddlers?": 1. Only Organic, 2. Wattie's - Searched Google, AI Overview "baby food brands nz": 1. Only Organic, 2. Wattie's, 3. Farex, 4. Little Bellies, 5. Kiddylicious Not named in any answer: Bellamy's Organic, Gerber and Rafferty's Garden. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Gerber changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Gerber in New Zealand held steady at 460. - Across the 12 months ending September 2026, Gerber’s share of searches among baby food brands in New Zealand peaked at 6.4% in December 2025 and was lowest at 0.88% in March 2026. - Across the 12 months ending September 2026, Gerber fell from 5th to 6th among baby food brands in New Zealand. - Across the 12 months ending September 2026, Gerber’s share of searches among multi-tool brands in New Zealand increased from 11% to 11.9%. - Across the 12 months ending September 2026, Gerber’s share of searches among multi-tool brands in New Zealand peaked at 12.5% in January 2026 and was lowest at 9.8% in June 2026. - Across the 12 months ending September 2026, Gerber fell from 3rd to 4th among multi-tool brands in New Zealand. ## How did search popularity change for New Zealand baby food brands in September 2026? - In September 2026, Bellamy's Organic overtook Only Organic to rank 3rd among baby food brands in New Zealand, with 9.7% of the searches. - In September 2026, Little Bellies gained share of searches among baby food brands in New Zealand, from 4.5% to 6.1%. - In September 2026, Gerber gained share of searches among baby food brands in New Zealand, from 4.4% to 5.3%. - In September 2026, Farex gained share of searches among baby food brands in New Zealand, from 13.7% to 14.5%. - In September 2026, Wattie's lost share of searches among baby food brands in New Zealand, from 55% to 51%. - Estimated monthly branded searches for Rafferty's Garden in New Zealand rose 80% over 12 measured months, from 100 to 180 in September 2026. ## How did search popularity change for New Zealand multi-tool brands in September 2026? - In September 2026, Leatherman gained share of searches among multi-tool brands in New Zealand, from 48.1% to 49.7%. - In September 2026, Milwaukee gained share of searches among multi-tool brands in New Zealand, from 11.1% to 12.4%. - In September 2026, Gerber gained share of searches among multi-tool brands in New Zealand, from 10.6% to 11.9%. - In September 2026, Victorinox lost share of searches among multi-tool brands in New Zealand, from 30.1% to 25.9%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Baby food brands | 320 | 4.8% | 5 | | Nov 2025 | Baby food brands | 320 | 5.4% | 5 | | Dec 2025 | Baby food brands | 320 | 6.4% | 5 | | Jan 2026 | Baby food brands | 320 | 5.2% | 5 | | Feb 2026 | Baby food brands | 210 | 3.7% | 5 | | Mar 2026 | Baby food brands | 260 | 0.88% | 5 | | Apr 2026 | Baby food brands | 320 | 4.3% | 5 | | May 2026 | Baby food brands | 320 | 3.7% | 5 | | Jun 2026 | Baby food brands | 260 | 4.4% | 6 | | Jul 2026 | Baby food brands | 320 | 5.5% | 5 | | Aug 2026 | Baby food brands | 320 | 4.4% | 6 | | Sep 2026 | Baby food brands | 320 | 5.3% | 6 | | Oct 2025 | Multi-tool brands | 460 | 11% | 3 | | Nov 2025 | Multi-tool brands | 460 | 10.8% | 3 | | Dec 2025 | Multi-tool brands | 530 | 10.1% | 3 | | Jan 2026 | Multi-tool brands | 490 | 12.5% | 3 | | Feb 2026 | Multi-tool brands | 320 | 10% | 3 | | Mar 2026 | Multi-tool brands | 400 | 11.1% | 3 | | Apr 2026 | Multi-tool brands | 460 | 11.8% | 3 | | May 2026 | Multi-tool brands | 460 | 11% | 3 | | Jun 2026 | Multi-tool brands | 370 | 9.8% | 4 | | Jul 2026 | Multi-tool brands | 460 | 10.6% | 3 | | Aug 2026 | Multi-tool brands | 460 | 10.6% | 4 | | Sep 2026 | Multi-tool brands | 460 | 11.9% | 4 | ## How are Gerber’s branded searches counted? Brandwave collects information about searches that people make online using Gerber’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “gerber gear” - “gerber multi tool” ## Which baby food brands compete with Gerber? - [Wattie's](/demand/nz/brands/watties) - [Farex](/demand/nz/brands/farex) - [Bellamy's Organic](/demand/nz/brands/bellamys-organic): Head-to-head: /demand/nz/compare/bellamys-organic-vs-gerber-gear - [Only Organic](/demand/nz/brands/only-organic): Head-to-head: /demand/nz/compare/gerber-gear-vs-only-organic - [Little Bellies](/demand/nz/brands/little-bellies): Head-to-head: /demand/nz/compare/gerber-gear-vs-little-bellies - [Rafferty's Garden](/demand/nz/brands/raffertys-garden): Head-to-head: /demand/nz/compare/gerber-gear-vs-raffertys-garden - [Kiddylicious](/demand/nz/brands/kiddylicious): Head-to-head: /demand/nz/compare/gerber-gear-vs-kiddylicious ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Gerber: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/gerber-gear This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/gerber-gear. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.