---
title: "Gentle Touch Funeral Services: search popularity and Share of Search in New Zealand"
description: "Gentle Touch Funeral Services provides funeral services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/gentle-touch-funeral-services"
publisher: "Brandwave"
---

# Gentle Touch Funeral Services: search popularity and Share of Search in New Zealand

Gentle Touch Funeral Services provides funeral services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Gentle Touch Funeral Services
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among hastings funeral directors**: 4.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hastings funeral directors | 4 | 4.6% | 90 |

- [Hastings funeral directors](/demand/nz/categories/nz-hastings-funeral-directors)

## How has branded search demand for Gentle Touch Funeral Services changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Gentle Touch Funeral Services in New Zealand rose from 60 to 90.
- Across the 11 months ending August 2026, Gentle Touch Funeral Services’ estimated Share of Search among hastings funeral directors in New Zealand increased from 3% to 4.6%.
- Across the 11 months ending August 2026, Gentle Touch Funeral Services’ estimated Share of Search among hastings funeral directors in New Zealand peaked at 11.1% in April 2026 and was lowest at 2.1% in July 2026.

## How did search popularity change for New Zealand hastings funeral directors in August 2026?

- In August 2026, Beth Shan gained estimated Share of Search among hastings funeral directors in New Zealand, from 69.8% to 74.2%.
- In August 2026, Gentle Touch Funeral Services gained estimated Share of Search among hastings funeral directors in New Zealand, from 2.1% to 4.6%.
- In August 2026, Terry Longley & Son lost estimated Share of Search among hastings funeral directors in New Zealand, from 11.5% to 7.2%.
- In August 2026, Tong & Peryer lost estimated Share of Search among hastings funeral directors in New Zealand, from 16.6% to 13.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hastings funeral directors | 60 | 3% | 4 |
| Nov 2025 | Hastings funeral directors | 40 | 2.5% | 4 |
| Dec 2025 | Hastings funeral directors | 50 | 2.8% | 4 |
| Jan 2026 | Hastings funeral directors | 70 | 3.3% | 3 |
| Feb 2026 | Hastings funeral directors | 60 | 4% | 4 |
| Mar 2026 | Hastings funeral directors | 60 | 3.6% | 4 |
| Apr 2026 | Hastings funeral directors | 210 | 11.1% | 3 |
| May 2026 | Hastings funeral directors | 60 | 2.9% | 4 |
| Jun 2026 | Hastings funeral directors | 90 | 4.8% | 4 |
| Jul 2026 | Hastings funeral directors | 50 | 2.1% | 4 |
| Aug 2026 | Hastings funeral directors | 90 | 4.6% | 4 |
| Sep 2026 | Hastings funeral directors | — | — | — |

## How is Gentle Touch Funeral Services measured?

Brandwave collects information about searches that people make online using Gentle Touch Funeral Services’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “gentle touch funeral services”
- “gentle touch funeral services hastings”
- “gentle touch funerals”

## Which hastings funeral directors compete with Gentle Touch Funeral Services?

- [Beth Shan](/demand/nz/brands/beth-shan): Head-to-head: /demand/nz/compare/beth-shan-vs-gentle-touch-funeral-services
- [Tong & Peryer](/demand/nz/brands/tong-peryer): Head-to-head: /demand/nz/compare/gentle-touch-funeral-services-vs-tong-peryer
- [Terry Longley & Son](/demand/nz/brands/terry-longley-and-son): Head-to-head: /demand/nz/compare/gentle-touch-funeral-services-vs-terry-longley-and-son

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Gentle Touch Funeral Services: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/gentle-touch-funeral-services

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/gentle-touch-funeral-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.