---
title: "Generate KiwiSaver: search popularity and Share of Search in New Zealand"
description: "A New Zealand KiwiSaver provider that also offers managed funds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/generate-kiwisaver"
publisher: "Brandwave"
---

# Generate KiwiSaver: search popularity and Share of Search in New Zealand

A New Zealand KiwiSaver provider that also offers managed funds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Generate KiwiSaver
- **Owned by**: Generate
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among KiwiSaver providers**: 1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| KiwiSaver providers | 9 | 1% | 20.7K |

- [New Zealand KiwiSaver providers](/demand/nz/categories/nz-kiwisaver-providers)

## How has branded search demand for Generate KiwiSaver changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Generate KiwiSaver in New Zealand held steady, from 20.4K to 20.7K.
- Across the 11 months ending August 2026, Generate KiwiSaver’s estimated Share of Search among KiwiSaver providers in New Zealand held steady, from 0.84% to 1%.

## How did search popularity change for New Zealand KiwiSaver providers in August 2026?

- In August 2026, Westpac gained estimated Share of Search among KiwiSaver providers in New Zealand, from 19.5% to 22.7%.
- In August 2026, ANZ lost estimated Share of Search among KiwiSaver providers in New Zealand, from 37.3% to 35.6%.
- In August 2026, ASB lost estimated Share of Search among KiwiSaver providers in New Zealand, from 26% to 24.9%.
- Estimated monthly branded searches for Kernel in New Zealand rose 50% over 11 measured months, from 20.5K to 30.8K in August 2026.
- Estimated monthly branded searches for Juno KiwiSaver in New Zealand fell 44.7% over 11 measured months, from 940 to 520 in August 2026.
- Estimated monthly branded searches for Milford in New Zealand fell 29% over 11 measured months, from 45.7K to 32.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | KiwiSaver providers | 20.4K | 0.84% | 9 |
| Nov 2025 | KiwiSaver providers | 20.2K | 0.91% | 8 |
| Dec 2025 | KiwiSaver providers | 16.5K | 0.76% | 8 |
| Jan 2026 | KiwiSaver providers | 20.7K | 0.93% | 9 |
| Feb 2026 | KiwiSaver providers | 16.9K | 0.86% | 8 |
| Mar 2026 | KiwiSaver providers | 24.4K | 1.1% | 7 |
| Apr 2026 | KiwiSaver providers | 20.1K | 0.91% | 9 |
| May 2026 | KiwiSaver providers | 24.8K | 1.1% | 9 |
| Jun 2026 | KiwiSaver providers | 24.9K | 1.1% | 8 |
| Jul 2026 | KiwiSaver providers | 20.5K | 1% | 9 |
| Aug 2026 | KiwiSaver providers | 20.7K | 1% | 9 |
| Sep 2026 | KiwiSaver providers | — | — | — |

## How is Generate KiwiSaver measured?

Brandwave collects information about searches that people make online using Generate KiwiSaver’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “generate fund”
- “generate funds”
- “generate investments”
- “generate kiwi”
- “generate kiwisaver”
- “generate kiwisaver funds”
- “generate kiwisaver nz”
- “generate kiwisaver scheme”
- “generate managed funds”
- “generate nz”
- “generate thematic fund”
- “generate wealth”
- “generate wealth nz”
- “kiwi generate”
- “kiwisaver generate”
- “www generate kiwisaver”

## Which KiwiSaver providers compete with Generate KiwiSaver?

- [ANZ](/demand/nz/brands/anz)
- [ASB](/demand/nz/brands/asb)
- [Westpac](/demand/nz/brands/westpac)
- [BNZ](/demand/nz/brands/bnz)
- [Fisher Funds](/demand/nz/brands/fisher-funds)
- [Milford](/demand/nz/brands/milford): Head-to-head: /demand/nz/compare/generate-kiwisaver-vs-milford
- [Kernel](/demand/nz/brands/kernel): Head-to-head: /demand/nz/compare/generate-kiwisaver-vs-kernel
- [Simplicity](/demand/nz/brands/simplicity): Head-to-head: /demand/nz/compare/generate-kiwisaver-vs-simplicity
- [SuperLife](/demand/nz/brands/superlife): Head-to-head: /demand/nz/compare/generate-kiwisaver-vs-superlife
- [Booster](/demand/nz/brands/booster): Head-to-head: /demand/nz/compare/booster-vs-generate-kiwisaver
- [AMP](/demand/nz/brands/amp)
- [Mercer KiwiSaver](/demand/nz/brands/mercer-kiwisaver)
- [Juno KiwiSaver](/demand/nz/brands/juno-kiwisaver)

## Who owns Generate KiwiSaver?

Generate KiwiSaver is owned by Generate. Brandwave does not track any other brands owned by Generate.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Generate KiwiSaver?

Generate KiwiSaver is owned by Generate. Brandwave does not track any other brands owned by Generate.

## Cite this page

Brandwave. "Generate KiwiSaver: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/generate-kiwisaver

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/generate-kiwisaver. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.