--- title: "General Pants Co: search popularity and Share of Search in New Zealand" description: "General Pants Co is a streetwear or surf retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/general-pants-co" publisher: "Brandwave" --- # General Pants Co: search popularity and Share of Search in New Zealand General Pants Co is a streetwear or surf retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: General Pants Co - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among streetwear and surf retailers**: 12.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Streetwear and surf retailers | 3 | 12.5% | 13.5K | - [Streetwear and surf retailers](/demand/nz/categories/nz-streetwear-and-surf-retailers) ## How has branded search demand for General Pants Co changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for General Pants Co in New Zealand fell from 15K to 13.5K. - Across the 11 months ending August 2026, General Pants Co’s estimated Share of Search among streetwear and surf retailers in New Zealand increased from 12% to 12.5%. - Across the 11 months ending August 2026, General Pants Co’s estimated Share of Search among streetwear and surf retailers in New Zealand peaked at 13.5% in February 2026 and was lowest at 9.9% in December 2025. ## How did search popularity change for New Zealand streetwear and surf retailers in August 2026? - In August 2026, Hype DC overtook North Beach to rank 4th among streetwear and surf retailers in New Zealand, at 8.4%. - In August 2026, General Pants Co gained estimated Share of Search among streetwear and surf retailers in New Zealand, from 10.9% to 12.5%. - In August 2026, Jay Jays lost estimated Share of Search among streetwear and surf retailers in New Zealand, from 28.6% to 27.1%. - In August 2026, Culture Kings lost estimated Share of Search among streetwear and surf retailers in New Zealand, from 44.7% to 44%. - Estimated monthly branded searches for Area 51 in New Zealand fell 44.1% over 11 measured months, from 340 to 190 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Streetwear and surf retailers | 15K | 12% | 3 | | Nov 2025 | Streetwear and surf retailers | 22.5K | 11.4% | 3 | | Dec 2025 | Streetwear and surf retailers | 19.5K | 9.9% | 3 | | Jan 2026 | Streetwear and surf retailers | 15.8K | 13.3% | 3 | | Feb 2026 | Streetwear and surf retailers | 13K | 13.5% | 3 | | Mar 2026 | Streetwear and surf retailers | 13.1K | 11.2% | 3 | | Apr 2026 | Streetwear and surf retailers | 13.7K | 11.4% | 3 | | May 2026 | Streetwear and surf retailers | 15.9K | 13.1% | 3 | | Jun 2026 | Streetwear and surf retailers | 12.9K | 11.4% | 3 | | Jul 2026 | Streetwear and surf retailers | 11.1K | 10.9% | 3 | | Aug 2026 | Streetwear and surf retailers | 13.5K | 12.5% | 3 | | Sep 2026 | Streetwear and surf retailers | — | — | — | ## How is General Pants Co measured? Brandwave collects information about searches that people make online using General Pants Co’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “general pants” - “general pants australia” - “general pants co” - “general pants co commercial bay” - “general pants co near me” - “general pants co nz” - “general pants co online” - “general pants co sylvia park” - “general pants jeans” - “general pants near me” - “general pants sale” - “general pants shop” - “generalpants co nz” - “generalpantsco” ## Which streetwear and surf retailers compete with General Pants Co? - [Culture Kings](/demand/nz/brands/culture-kings): Head-to-head: /demand/nz/compare/culture-kings-vs-general-pants-co - [Jay Jays](/demand/nz/brands/jay-jays): Head-to-head: /demand/nz/compare/general-pants-co-vs-jay-jays - [Hype DC](/demand/nz/brands/hype-dc): Head-to-head: /demand/nz/compare/general-pants-co-vs-hype-dc - [North Beach](/demand/nz/brands/north-beach): Head-to-head: /demand/nz/compare/general-pants-co-vs-north-beach - [Area 51](/demand/nz/brands/area-51): Head-to-head: /demand/nz/compare/area-51-vs-general-pants-co ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "General Pants Co: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/general-pants-co This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/general-pants-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.