---
title: "General Assembly: search popularity and Share of Search in New Zealand"
description: "General Assembly runs coding or tech bootcamps in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/general-assembly"
publisher: "Brandwave"
---

# General Assembly: search popularity and Share of Search in New Zealand

General Assembly runs coding or tech bootcamps in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: General Assembly
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among coding bootcamps**: 5.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Coding bootcamps | 3 | 5.9% | 70 |

- [Coding bootcamps](/demand/nz/categories/nz-coding-bootcamps)

## How has branded search demand for General Assembly changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for General Assembly in New Zealand fell from 100 to 70.
- Across the 11 months ending August 2026, General Assembly’s estimated Share of Search among coding bootcamps in New Zealand decreased from 8.9% to 5.9%.
- Across the 11 months ending August 2026, General Assembly’s estimated Share of Search among coding bootcamps in New Zealand peaked at 11.1% in April 2026 and was lowest at 3.6% in July 2026.

## How did search popularity change for New Zealand coding bootcamps in August 2026?

- In August 2026, Mission Ready gained estimated Share of Search among coding bootcamps in New Zealand, from 67.3% to 76.5%.
- In August 2026, General Assembly gained estimated Share of Search among coding bootcamps in New Zealand, from 3.6% to 5.9%.
- In August 2026, Dev Academy Aotearoa lost estimated Share of Search among coding bootcamps in New Zealand, from 25.5% to 16%.
- In August 2026, Academy Xi lost estimated Share of Search among coding bootcamps in New Zealand, from 1.8% to 0.84%.
- In August 2026, Le Wagon lost estimated Share of Search among coding bootcamps in New Zealand, from 1.8% to 0.84%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Coding bootcamps | 100 | 8.9% | 3 |
| Nov 2025 | Coding bootcamps | 70 | 7.1% | 3 |
| Dec 2025 | Coding bootcamps | 60 | 7.9% | 3 |
| Jan 2026 | Coding bootcamps | 60 | 6.1% | 3 |
| Feb 2026 | Coding bootcamps | 70 | 7.4% | 3 |
| Mar 2026 | Coding bootcamps | 80 | 8.2% | 3 |
| Apr 2026 | Coding bootcamps | 100 | 11.1% | 3 |
| May 2026 | Coding bootcamps | 100 | 8.8% | 3 |
| Jun 2026 | Coding bootcamps | 70 | 6.3% | 3 |
| Jul 2026 | Coding bootcamps | 40 | 3.6% | 3 |
| Aug 2026 | Coding bootcamps | 70 | 5.9% | 3 |
| Sep 2026 | Coding bootcamps | — | — | — |

## How is General Assembly measured?

Brandwave collects information about searches that people make online using General Assembly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “general assembly”
- “general assembly bootcamp”
- “general assembly coding”
- “general assembly course”
- “general assembly near me”
- “general assembly nz”
- “generalassemb ly”
- “generalassembly”
- “generalassembly course”

## Which coding bootcamps compete with General Assembly?

- [Mission Ready](/demand/nz/brands/mission-ready): Head-to-head: /demand/nz/compare/general-assembly-vs-mission-ready
- [Dev Academy Aotearoa](/demand/nz/brands/dev-academy-aotearoa): Head-to-head: /demand/nz/compare/dev-academy-aotearoa-vs-general-assembly
- [Academy Xi](/demand/nz/brands/academy-xi): Head-to-head: /demand/nz/compare/academy-xi-vs-general-assembly
- [Le Wagon](/demand/nz/brands/le-wagon): Head-to-head: /demand/nz/compare/general-assembly-vs-le-wagon

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "General Assembly: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/general-assembly

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/general-assembly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.