--- title: "Gemma Lee: search popularity in New Zealand" description: "Gemma Lee is a surf brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/gemma-lee" publisher: "Brandwave" --- # Gemma Lee: search popularity in New Zealand Gemma Lee is a surf brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Gemma Lee - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among surf brands**: 0.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Surf brands | 9 | 0.6% | 110 | - [Surf brands](/demand/nz/categories/nz-surf-brands) ## Top surf brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gemma Lee was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gemma Lee is the sixth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rip Curl | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Billabong | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Seventhwave | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Roxy | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | JS Industries | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Gemma Lee | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Volcom | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Quiksilver | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | O'Neill | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Salty Crew | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about surf brands - Asked ChatGPT "Which surf brand should I buy in New Zealand?": 1. Seventhwave, 2. Rip Curl, 3. O'Neill, 4. JS Industries, 5. Billabong - Asked ChatGPT "What are the best surf brands in New Zealand?": 1. Seventhwave, 2. JS Industries, 3. Gemma Lee, 4. Rip Curl, 5. Quiksilver - Asked ChatGPT "What's the best surf brand in New Zealand for beachwear?": 1. Roxy, 2. Gemma Lee, 3. Rip Curl - Searched Google, AI Overview "surf brands": 1. Quiksilver, 2. Billabong, 3. Rip Curl, 4. Volcom, 5. O'Neill, 6. JS Industries - Searched Google, AI Overview "surf clothing nz": 1. Billabong, 2. Volcom, 3. Roxy, 4. Rip Curl Not named in any answer: Salty Crew. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Gemma Lee changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Gemma Lee in New Zealand held steady at 110. - Across the 12 months ending September 2026, Gemma Lee’s share of searches among surf brands in New Zealand held steady, from 0.55% to 0.6%. ## How did search popularity change for New Zealand surf brands in September 2026? - In September 2026, Billabong overtook Rip Curl to become the leader among surf brands in New Zealand, with 35.5% of the searches. - In September 2026, Rip Curl gained share of searches among surf brands in New Zealand, from 32.3% to 33.6%. - In September 2026, Volcom lost share of searches among surf brands in New Zealand, from 11.2% to 8.6%. - In September 2026, Salty Crew lost share of searches among surf brands in New Zealand, from 7.9% to 6.9%. - In September 2026, Quiksilver lost share of searches among surf brands in New Zealand, from 4.3% to 3.3%. - In September 2026, O'Neill lost share of searches among surf brands in New Zealand, from 7.1% to 6.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Surf brands | 110 | 0.55% | 9 | | Nov 2025 | Surf brands | 260 | 0.85% | 9 | | Dec 2025 | Surf brands | 210 | 0.71% | 9 | | Jan 2026 | Surf brands | 140 | 0.59% | 9 | | Feb 2026 | Surf brands | 140 | 0.82% | 9 | | Mar 2026 | Surf brands | 110 | 0.65% | 10 | | Apr 2026 | Surf brands | 70 | 0.38% | 10 | | May 2026 | Surf brands | 140 | 0.83% | 10 | | Jun 2026 | Surf brands | 70 | 0.45% | 10 | | Jul 2026 | Surf brands | 70 | 0.43% | 10 | | Aug 2026 | Surf brands | 110 | 0.65% | 9 | | Sep 2026 | Surf brands | 110 | 0.6% | 9 | ## How are Gemma Lee’s branded searches counted? Brandwave collects information about searches that people make online using Gemma Lee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “gemma lee” ## Which surf brands compete with Gemma Lee? - [Billabong](/demand/nz/brands/billabong) - [Rip Curl](/demand/nz/brands/rip-curl) - [Volcom](/demand/nz/brands/volcom) - [Salty Crew](/demand/nz/brands/salty-crew) - [O'Neill](/demand/nz/brands/oneill): Head-to-head: /demand/nz/compare/gemma-lee-vs-oneill - [Quiksilver](/demand/nz/brands/quiksilver): Head-to-head: /demand/nz/compare/gemma-lee-vs-quiksilver - [Roxy](/demand/nz/brands/roxy): Head-to-head: /demand/nz/compare/gemma-lee-vs-roxy - [Seventhwave](/demand/nz/brands/seventhwave): Head-to-head: /demand/nz/compare/gemma-lee-vs-seventhwave - [JS Industries](/demand/nz/brands/js-industries): Head-to-head: /demand/nz/compare/gemma-lee-vs-js-industries ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Gemma Lee: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/gemma-lee This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/gemma-lee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.