---
title: "Gee & Hickton: search popularity and Share of Search in New Zealand"
description: "Gee & Hickton provides funeral services in Wellington, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/gee-and-hickton"
publisher: "Brandwave"
---

# Gee & Hickton: search popularity and Share of Search in New Zealand

Gee & Hickton provides funeral services in Wellington, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Gee & Hickton
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among wellington funeral directors**: 46.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Wellington funeral directors | 2 | 46.5% | 4.7K |

- [Wellington funeral directors](/demand/nz/categories/nz-wellington-funeral-directors)

## How has branded search demand for Gee & Hickton changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Gee & Hickton in New Zealand held steady, from 4.9K to 4.7K.
- Across the 11 months ending August 2026, Gee & Hickton’s estimated Share of Search among wellington funeral directors in New Zealand decreased from 59.2% to 46.5%.
- Across the 11 months ending August 2026, Gee & Hickton’s estimated Share of Search among wellington funeral directors in New Zealand peaked at 59.9% in May 2026 and was lowest at 46.5% in August 2026.
- Across the 11 months ending August 2026, Gee & Hickton fell from 1st to 2nd among wellington funeral directors in New Zealand.

## How did search popularity change for New Zealand wellington funeral directors in August 2026?

- In August 2026, Harbour City Funeral Home overtook Gee & Hickton to take the highest estimated Share of Search among wellington funeral directors in New Zealand, at 49.3%.
- In August 2026, Gee & Hickton lost estimated Share of Search among wellington funeral directors in New Zealand, from 56.3% to 46.5%.
- Estimated monthly branded searches for The Wilson Funeral Home in New Zealand rose 133.3% over 11 measured months, from 30 to 70 in August 2026.
- Estimated monthly branded searches for Lychgate Funerals in New Zealand fell 40% over 11 measured months, from 600 to 360 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wellington funeral directors | 4.9K | 59.2% | 1 |
| Nov 2025 | Wellington funeral directors | 3.5K | 56.3% | 1 |
| Dec 2025 | Wellington funeral directors | 3.9K | 59.6% | 1 |
| Jan 2026 | Wellington funeral directors | 3.5K | 50.7% | 1 |
| Feb 2026 | Wellington funeral directors | 3.8K | 47.8% | 1 |
| Mar 2026 | Wellington funeral directors | 4K | 52.3% | 1 |
| Apr 2026 | Wellington funeral directors | 5.1K | 56.6% | 1 |
| May 2026 | Wellington funeral directors | 5.8K | 59.9% | 1 |
| Jun 2026 | Wellington funeral directors | 4.5K | 49.2% | 1 |
| Jul 2026 | Wellington funeral directors | 5.7K | 56.3% | 1 |
| Aug 2026 | Wellington funeral directors | 4.7K | 46.5% | 2 |
| Sep 2026 | Wellington funeral directors | — | — | — |

## How is Gee & Hickton measured?

Brandwave collects information about searches that people make online using Gee & Hickton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “gee & hickton”
- “gee & hickton funeral directors”
- “gee & hickton funeral directors lower hutt”
- “gee & hickton funeral directors upper hutt”
- “gee & hickton lower hutt”
- “gee and hickton”
- “gee and hickton funeral”
- “gee and hickton funeral home”
- “gee and hickton funeral home lower hutt”
- “gee hickton”
- “gee hickton lower hutt”

## Which wellington funeral directors compete with Gee & Hickton?

- [Harbour City Funeral Home](/demand/nz/brands/harbour-city-funeral-home): Head-to-head: /demand/nz/compare/gee-and-hickton-vs-harbour-city-funeral-home
- [Lychgate Funerals](/demand/nz/brands/lychgate-funerals): Head-to-head: /demand/nz/compare/gee-and-hickton-vs-lychgate-funerals
- [The Wilson Funeral Home](/demand/nz/brands/the-wilson-funeral-home): Head-to-head: /demand/nz/compare/gee-and-hickton-vs-the-wilson-funeral-home

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Gee & Hickton: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/gee-and-hickton

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/gee-and-hickton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.