---
title: "GearWrench: search popularity in New Zealand"
description: "GearWrench makes ratchets, wrenches and sockets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/gearwrench"
publisher: "Brandwave"
---

# GearWrench: search popularity in New Zealand

GearWrench makes ratchets, wrenches and sockets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: GearWrench
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among hand tool brands**: 6.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hand tool brands | 8 | 6.5% | 760 |
| Ratchet spanners brands | 4 | 12.5% | 390 |
| Tap wrench brands | 1 | 41.1% | 390 |

- [Hand tool brands](/demand/nz/categories/nz-hand-tool-brands)
- [Ratchet spanners brands](/demand/nz/categories/nz-ratchet-spanners-brands)
- [Tap wrench brands](/demand/nz/categories/nz-tap-wrench-brands)

## Top hand tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GearWrench did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Stanley | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Bahco | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Stanley | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Knipex | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Kincrome | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Wera | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Wiha | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Irwin | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Teng Tools | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| GearWrench | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Stahlwille | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Sidchrome | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about hand tool brands

- Asked ChatGPT "Which hand tool brand should I buy in New Zealand?": 1. Bahco, 2. Kincrome, 3. Stanley, 4. Stanley, 5. Knipex, 6. Wera
- Asked ChatGPT "What are the best hand tool brands in New Zealand?": 1. Knipex, 2. Bahco, 3. Wera, 4. Wiha, 5. Stanley, 6. Stanley
- Asked ChatGPT "What's the best hand tool brand in New Zealand for home repairs and DIY?": 1. Stanley, 2. Stanley, 3. Bahco, 4. Irwin, 5. Kincrome
- Searched Google, AI Overview "hand tools nz": 1. Stanley, 2. Stanley, 3. Bahco, 4. Knipex
- Searched Google, AI Overview "tool kit nz": 1. Stanley, 2. Stanley, 3. Kincrome

Not named in any answer: Teng Tools, GearWrench, Stahlwille and Sidchrome.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for GearWrench changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for GearWrench in New Zealand rose from 630 to 760.
- Across the 12 months ending September 2026, GearWrench’s share of searches among hand tool brands in New Zealand peaked at 7.1% in June 2026 and was lowest at 5.1% in December 2025.
- Across the 12 months ending September 2026, GearWrench’s share of searches among ratchet spanners brands in New Zealand decreased from 13.3% to 12.5%.
- Across the 12 months ending September 2026, GearWrench’s share of searches among ratchet spanners brands in New Zealand peaked at 13.7% in February 2026 and was lowest at 9.3% in November 2025.
- Across the 12 months ending September 2026, GearWrench fell from 3rd to 4th among ratchet spanners brands in New Zealand.
- Across the 12 months ending September 2026, GearWrench’s share of searches among tap wrench brands in New Zealand increased from 38.2% to 41.1%.
- Across the 12 months ending September 2026, GearWrench’s share of searches among tap wrench brands in New Zealand peaked at 41.1% in September 2026 and was lowest at 32.1% in November 2025.
- Across the 12 months ending September 2026, GearWrench rose from 2nd to 1st among tap wrench brands in New Zealand.

## How did search popularity change for New Zealand hand tool brands in September 2026?

- In September 2026, Bahco overtook Knipex to become the leader among hand tool brands in New Zealand, with 20.1% of the searches.
- In September 2026, Stanley overtook Wera to rank 4th among hand tool brands in New Zealand, with 10.8% of the searches.
- In September 2026, Kincrome gained share of searches among hand tool brands in New Zealand, from 13.9% to 14.9%.
- In September 2026, GearWrench gained share of searches among hand tool brands in New Zealand, from 6% to 6.5%.
- In September 2026, Knipex lost share of searches among hand tool brands in New Zealand, from 20.1% to 18.1%.
- In September 2026, Wiha lost share of searches among hand tool brands in New Zealand, from 9.2% to 7.4%.

## How did search popularity change for New Zealand ratchet spanners brands in September 2026?

- In September 2026, Kincrome gained share of searches among ratchet spanners brands in New Zealand, from 42.6% to 45%.
- In September 2026, ToolPRO lost share of searches among ratchet spanners brands in New Zealand, from 31.3% to 28.3%.
- Milwaukee’s share of searches among ratchet spanners brands in New Zealand has gained ground for 3 months in a row, from 0.96% to 1.6% in September 2026.
- Estimated monthly branded searches for Bahco in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.

## How did search popularity change for New Zealand tap wrench brands in September 2026?

- In September 2026, GearWrench gained share of searches among tap wrench brands in New Zealand, from 36.8% to 41.1%.
- In September 2026, Sutton Tools gained share of searches among tap wrench brands in New Zealand, from 36.8% to 41.1%.
- In September 2026, Irwin lost share of searches among tap wrench brands in New Zealand, from 26.4% to 17.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hand tool brands | 630 | 6.6% | 8 |
| Nov 2025 | Hand tool brands | 490 | 5.2% | 8 |
| Dec 2025 | Hand tool brands | 520 | 5.1% | 8 |
| Jan 2026 | Hand tool brands | 560 | 6.5% | 8 |
| Feb 2026 | Hand tool brands | 580 | 6.4% | 8 |
| Mar 2026 | Hand tool brands | 630 | 6.4% | 8 |
| Apr 2026 | Hand tool brands | 600 | 6.4% | 8 |
| May 2026 | Hand tool brands | 770 | 6.9% | 8 |
| Jun 2026 | Hand tool brands | 840 | 7.1% | 8 |
| Jul 2026 | Hand tool brands | 690 | 5.6% | 8 |
| Aug 2026 | Hand tool brands | 770 | 6% | 8 |
| Sep 2026 | Hand tool brands | 760 | 6.5% | 8 |
| Oct 2025 | Ratchet spanners brands | 390 | 13.3% | 3 |
| Nov 2025 | Ratchet spanners brands | 260 | 9.3% | 4 |
| Dec 2025 | Ratchet spanners brands | 320 | 10.4% | 4 |
| Jan 2026 | Ratchet spanners brands | 320 | 12.1% | 4 |
| Feb 2026 | Ratchet spanners brands | 320 | 13.7% | 4 |
| Mar 2026 | Ratchet spanners brands | 320 | 12.4% | 4 |
| Apr 2026 | Ratchet spanners brands | 260 | 10.2% | 4 |
| May 2026 | Ratchet spanners brands | 390 | 12.7% | 4 |
| Jun 2026 | Ratchet spanners brands | 390 | 12.4% | 4 |
| Jul 2026 | Ratchet spanners brands | 320 | 10.7% | 4 |
| Aug 2026 | Ratchet spanners brands | 390 | 12.2% | 4 |
| Sep 2026 | Ratchet spanners brands | 390 | 12.5% | 4 |
| Oct 2025 | Tap wrench brands | 390 | 38.2% | 2 |
| Nov 2025 | Tap wrench brands | 260 | 32.1% | 2 |
| Dec 2025 | Tap wrench brands | 320 | 37.2% | 2 |
| Jan 2026 | Tap wrench brands | 320 | 40% | 1 |
| Feb 2026 | Tap wrench brands | 320 | 36.8% | 2 |
| Mar 2026 | Tap wrench brands | 320 | 32.7% | 2 |
| Apr 2026 | Tap wrench brands | 260 | 33.8% | 2 |
| May 2026 | Tap wrench brands | 390 | 36.8% | 2 |
| Jun 2026 | Tap wrench brands | 390 | 39.4% | 1 |
| Jul 2026 | Tap wrench brands | 320 | 34.8% | 2 |
| Aug 2026 | Tap wrench brands | 390 | 36.8% | 1 |
| Sep 2026 | Tap wrench brands | 390 | 41.1% | 1 |

## How are GearWrench’s branded searches counted?

Brandwave collects information about searches that people make online using GearWrench’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “gearwrench”
- “gearwrench ratchet”
- “gearwrench ratchet spanners”
- “gearwrench socket set”
- “gearwrench spanner set”
- “gearwrench tool chest”
- “gearwrench tools”
- “gearwrench torque”
- “ratchet wrench gearwrench”

## Which hand tool brands compete with GearWrench?

- [Bahco](/demand/nz/brands/bahco)
- [Knipex](/demand/nz/brands/knipex)
- [Kincrome](/demand/nz/brands/kincrome)
- [Stanley](/demand/nz/brands/stanley-tools)
- [Wera](/demand/nz/brands/wera-tools): Head-to-head: /demand/nz/compare/gearwrench-vs-wera-tools
- [Wiha](/demand/nz/brands/wiha-tools): Head-to-head: /demand/nz/compare/gearwrench-vs-wiha-tools
- [Teng Tools](/demand/nz/brands/teng-tools): Head-to-head: /demand/nz/compare/gearwrench-vs-teng-tools
- [Irwin](/demand/nz/brands/irwin): Head-to-head: /demand/nz/compare/gearwrench-vs-irwin
- [Stahlwille](/demand/nz/brands/stahlwille): Head-to-head: /demand/nz/compare/gearwrench-vs-stahlwille
- [Sidchrome](/demand/nz/brands/sidchrome)
- [Stanley](/demand/nz/brands/stanley-wheelbarrow)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "GearWrench: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/gearwrench

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/gearwrench. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.