---
title: "GEA: search popularity and Share of Search in New Zealand"
description: "GEA makes milking equipment sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/gea"
publisher: "Brandwave"
---

# GEA: search popularity and Share of Search in New Zealand

GEA makes milking equipment sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: GEA
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among milking equipment brands**: 3.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Milking equipment brands | 4 | 3.4% | 40 |

- [Milking equipment brands](/demand/nz/categories/nz-milking-equipment-brands)

## How has branded search demand for GEA changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for GEA in New Zealand rose from 30 to 40.
- Across the 11 months ending August 2026, GEA’s estimated Share of Search among milking equipment brands in New Zealand increased from 2.9% to 3.4%.
- Across the 11 months ending August 2026, GEA’s estimated Share of Search among milking equipment brands in New Zealand peaked at 5.1% in February 2026 and was lowest at 1.8% in November 2025.

## How did search popularity change for New Zealand milking equipment brands in August 2026?

- In August 2026, Waikato Milking Systems gained estimated Share of Search among milking equipment brands in New Zealand, from 46.8% to 52.9%.
- In August 2026, Lely gained estimated Share of Search among milking equipment brands in New Zealand, from 1.8% to 2.5%.
- In August 2026, DeLaval lost estimated Share of Search among milking equipment brands in New Zealand, from 38.7% to 32.8%.
- In August 2026, GEA lost estimated Share of Search among milking equipment brands in New Zealand, from 4.5% to 3.4%.
- Estimated monthly branded searches for Dairymaster in New Zealand rose 25% over 11 measured months, from 80 to 100 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Milking equipment brands | 30 | 2.9% | 4 |
| Nov 2025 | Milking equipment brands | 20 | 1.8% | 4 |
| Dec 2025 | Milking equipment brands | 20 | 2.4% | 4 |
| Jan 2026 | Milking equipment brands | 30 | 3.5% | 4 |
| Feb 2026 | Milking equipment brands | 50 | 5.1% | 4 |
| Mar 2026 | Milking equipment brands | 40 | 3.6% | 4 |
| Apr 2026 | Milking equipment brands | 40 | 4.6% | 4 |
| May 2026 | Milking equipment brands | 30 | 2.6% | 4 |
| Jun 2026 | Milking equipment brands | 50 | 4.3% | 4 |
| Jul 2026 | Milking equipment brands | 50 | 4.5% | 4 |
| Aug 2026 | Milking equipment brands | 40 | 3.4% | 4 |
| Sep 2026 | Milking equipment brands | — | — | — |

## How is GEA measured?

Brandwave collects information about searches that people make online using GEA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “gea farm technologies”
- “gea milking”
- “gea milking machine”
- “gea rotary”

## Which milking equipment brands compete with GEA?

- [Waikato Milking Systems](/demand/nz/brands/waikato-milking-systems): Head-to-head: /demand/nz/compare/gea-vs-waikato-milking-systems
- [DeLaval](/demand/nz/brands/delaval): Head-to-head: /demand/nz/compare/delaval-vs-gea
- [Dairymaster](/demand/nz/brands/dairymaster): Head-to-head: /demand/nz/compare/dairymaster-vs-gea
- [Lely](/demand/nz/brands/lely): Head-to-head: /demand/nz/compare/gea-vs-lely

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "GEA: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/gea

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/gea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.