---
title: "Gatorade: search popularity and Share of Search in New Zealand"
description: "Gatorade makes sports or hydration drinks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/gatorade"
publisher: "Brandwave"
---

# Gatorade: search popularity and Share of Search in New Zealand

Gatorade makes sports or hydration drinks sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Gatorade
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among sports and hydration drink brands**: 17.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sports and hydration drink brands | 3 | 17.2% | 3.7K |

- [Sports and hydration drink brands](/demand/nz/categories/nz-sports-drink-brands)

## How has branded search demand for Gatorade changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Gatorade in New Zealand rose from 2.4K to 3.7K.
- Across the 11 months ending August 2026, Gatorade’s estimated Share of Search among sports and hydration drink brands in New Zealand increased from 16.2% to 17.2%.
- Across the 11 months ending August 2026, Gatorade’s estimated Share of Search among sports and hydration drink brands in New Zealand peaked at 18.2% in April 2026 and was lowest at 15.4% in June 2026.

## How did search popularity change for New Zealand sports and hydration drink brands in August 2026?

- In August 2026, Powerade gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 33.8% to 36.5%.
- In August 2026, Gatorade gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 16.1% to 17.2%.
- In August 2026, Pure Sports Nutrition gained estimated Share of Search among sports and hydration drink brands in New Zealand, from 10.4% to 11.1%.
- In August 2026, Liquid I.V. lost estimated Share of Search among sports and hydration drink brands in New Zealand, from 8.9% to 5.3%.
- In August 2026, Hydralyte lost estimated Share of Search among sports and hydration drink brands in New Zealand, from 30.8% to 29.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sports and hydration drink brands | 2.4K | 16.2% | 3 |
| Nov 2025 | Sports and hydration drink brands | 2.5K | 15.7% | 3 |
| Dec 2025 | Sports and hydration drink brands | 2.5K | 16.6% | 3 |
| Jan 2026 | Sports and hydration drink brands | 2.5K | 15.6% | 3 |
| Feb 2026 | Sports and hydration drink brands | 2.8K | 17.6% | 3 |
| Mar 2026 | Sports and hydration drink brands | 3K | 16.8% | 4 |
| Apr 2026 | Sports and hydration drink brands | 2.6K | 18.2% | 3 |
| May 2026 | Sports and hydration drink brands | 2.9K | 18.1% | 3 |
| Jun 2026 | Sports and hydration drink brands | 2.6K | 15.4% | 3 |
| Jul 2026 | Sports and hydration drink brands | 2.5K | 16.1% | 3 |
| Aug 2026 | Sports and hydration drink brands | 3.7K | 17.2% | 3 |
| Sep 2026 | Sports and hydration drink brands | — | — | — |

## How is Gatorade measured?

Brandwave collects information about searches that people make online using Gatorade’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “blue gatorade”
- “gatorade”
- “gatorade com”
- “gatorade drink”
- “gatorade electrolytes”
- “gatorade hydration”
- “gatorade near me”
- “gatorade nz”
- “gatorade online”
- “gatorade pods”
- “gatorade sports drink”
- “gatorade thirst quencher”
- “gatorade towel”
- “gatorade zero”
- “green gatorade”
- “red gatorade”

## Which sports and hydration drink brands compete with Gatorade?

- [Powerade](/demand/nz/brands/powerade): Head-to-head: /demand/nz/compare/gatorade-vs-powerade
- [Hydralyte](/demand/nz/brands/hydralyte): Head-to-head: /demand/nz/compare/gatorade-vs-hydralyte
- [Pure Sports Nutrition](/demand/nz/brands/pure-sports-nutrition): Head-to-head: /demand/nz/compare/gatorade-vs-pure-sports-nutrition
- [Liquid I.V.](/demand/nz/brands/liquid-iv): Head-to-head: /demand/nz/compare/gatorade-vs-liquid-iv

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Gatorade: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/gatorade

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/gatorade. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.