---
title: "Gary Pickering Funerals: search popularity and Share of Search in New Zealand"
description: "Gary Pickering Funerals provides funeral services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/gary-pickering-funerals"
publisher: "Brandwave"
---

# Gary Pickering Funerals: search popularity and Share of Search in New Zealand

Gary Pickering Funerals provides funeral services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Gary Pickering Funerals
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among masterton funeral directors**: 16.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Masterton funeral directors | 2 | 16.7% | 60 |

- [Masterton funeral directors](/demand/nz/locations/masterton/funeral-directors)

## How has branded search demand for Gary Pickering Funerals changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Gary Pickering Funerals in New Zealand fell from 240 to 140.
- Across the 11 months ending August 2026, Gary Pickering Funerals’ estimated Share of Search among masterton funeral directors in New Zealand decreased from 42.1% to 16.7%.
- Across the 11 months ending August 2026, Gary Pickering Funerals’ estimated Share of Search among masterton funeral directors in New Zealand peaked at 55.6% in December 2025 and was lowest at 16.7% in August 2026.

## How did search popularity change for New Zealand masterton funeral directors in August 2026?

- In August 2026, Rosewood Funerals gained estimated Share of Search among masterton funeral directors in New Zealand, from 75.7% to 83.3%.
- In August 2026, Gary Pickering Funerals lost estimated Share of Search among masterton funeral directors in New Zealand, from 24.3% to 16.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Masterton funeral directors | 80 | 42.1% | 2 |
| Nov 2025 | Masterton funeral directors | 50 | 18.5% | 2 |
| Dec 2025 | Masterton funeral directors | 100 | 55.6% | 1 |
| Jan 2026 | Masterton funeral directors | 100 | 30.3% | 2 |
| Feb 2026 | Masterton funeral directors | 90 | 42.9% | 2 |
| Mar 2026 | Masterton funeral directors | 80 | 25% | 2 |
| Apr 2026 | Masterton funeral directors | 100 | 21.3% | 2 |
| May 2026 | Masterton funeral directors | 90 | 21.4% | 2 |
| Jun 2026 | Masterton funeral directors | 80 | 28.6% | 2 |
| Jul 2026 | Masterton funeral directors | 90 | 24.3% | 2 |
| Aug 2026 | Masterton funeral directors | 60 | 16.7% | 2 |
| Sep 2026 | Masterton funeral directors | — | — | — |

## How is Gary Pickering Funerals measured?

Brandwave collects information about searches that people make online using Gary Pickering Funerals’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “gary pickering funerals”
- “gary pickering funerals masterton”

## Which masterton funeral directors compete with Gary Pickering Funerals?

- [Rosewood Funerals](/demand/nz/brands/rosewood-funerals): Head-to-head: /demand/nz/compare/gary-pickering-funerals-vs-rosewood-funerals

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Gary Pickering Funerals: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/gary-pickering-funerals

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/gary-pickering-funerals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.