--- title: "Garage Project TINY: search popularity in New Zealand" description: "Garage Project's range of alcohol-free beers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/garage-project-tiny" publisher: "Brandwave" --- # Garage Project TINY: search popularity in New Zealand Garage Project's range of alcohol-free beers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Garage Project TINY - **Owned by**: Garage Project - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among alcohol-free drink brands**: 5.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Alcohol-free drink brands | 8 | 5.4% | 110 | - [Alcohol-free drink brands](/demand/nz/categories/nz-alcohol-free-drink-brands) ## Top alcohol-free drink brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Garage Project TINY was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Garage Project TINY is the second most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zeffer | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Garage Project TINY | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Edenvale | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | AF Drinks | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Lyre's | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Heineken 0.0 | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Seedlip | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Free Spirit | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Steinlager Zero | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about alcohol-free drink brands - Asked ChatGPT "Which alcohol-free drink brand should I buy in New Zealand?": 1. Edenvale, 2. AF Drinks, 3. Zeffer, 4. Heineken 0.0, 5. Garage Project TINY - Asked ChatGPT "What are the best alcohol-free drink brands in New Zealand?": 1. Garage Project TINY, 2. Zeffer, 3. Edenvale, 4. AF Drinks, 5. Lyre's, 6. Free Spirit - Asked ChatGPT "What's the best alcohol-free drink brand in New Zealand for social drinking?": 1. Garage Project TINY, 2. Edenvale - Searched Google, AI Overview "alcohol free drinks nz": 1. Zeffer, 2. AF Drinks, 3. Lyre's, 4. Seedlip - Searched Google, AI Overview "non alcoholic beer nz": 1. Heineken 0.0 Not named in any answer: Steinlager Zero. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Garage Project TINY changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Garage Project TINY in New Zealand fell from 170 to 110. - Across the 12 months ending September 2026, Garage Project TINY’s share of searches among alcohol-free drink brands in New Zealand peaked at 7% in January 2026 and was lowest at 2.7% in July 2026. - Across the 12 months ending September 2026, Garage Project TINY fell from 6th to 8th among alcohol-free drink brands in New Zealand. ## How did search popularity change for New Zealand alcohol-free drink brands in September 2026? - In September 2026, Seedlip overtook Free Spirit to rank 3rd among alcohol-free drink brands in New Zealand, with 12.8% of the searches. - In September 2026, Edenvale overtook Free Spirit to rank 4th among alcohol-free drink brands in New Zealand, with 8.9% of the searches. - In September 2026, Lyre's overtook Garage Project TINY to rank 7th among alcohol-free drink brands in New Zealand, with 6.4% of the searches. - In September 2026, Steinlager Zero gained share of searches among alcohol-free drink brands in New Zealand, from 6.1% to 6.9%. - In September 2026, Zeffer lost share of searches among alcohol-free drink brands in New Zealand, from 31.5% to 24.1%. - In September 2026, Free Spirit lost share of searches among alcohol-free drink brands in New Zealand, from 8.6% to 7.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Alcohol-free drink brands | 170 | 5.8% | 6 | | Nov 2025 | Alcohol-free drink brands | 190 | 6.4% | 4 | | Dec 2025 | Alcohol-free drink brands | 220 | 5.3% | 4 | | Jan 2026 | Alcohol-free drink brands | 180 | 7% | 5 | | Feb 2026 | Alcohol-free drink brands | 130 | 5.9% | 6 | | Mar 2026 | Alcohol-free drink brands | 150 | 5.9% | 5 | | Apr 2026 | Alcohol-free drink brands | 120 | 6.6% | 6 | | May 2026 | Alcohol-free drink brands | 90 | 4.9% | 8 | | Jun 2026 | Alcohol-free drink brands | 110 | 6.6% | 6 | | Jul 2026 | Alcohol-free drink brands | 140 | 2.7% | 5 | | Aug 2026 | Alcohol-free drink brands | 110 | 5.6% | 7 | | Sep 2026 | Alcohol-free drink brands | 110 | 5.4% | 8 | ## How are Garage Project TINY’s branded searches counted? Brandwave collects information about searches that people make online using Garage Project TINY’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “garage project tiny” - “tiny garage project” ## Which alcohol-free drink brands compete with Garage Project TINY? - [Zeffer](/demand/nz/brands/zeffer) - [AF Drinks](/demand/nz/brands/af-drinks) - [Seedlip](/demand/nz/brands/seedlip) - [Edenvale](/demand/nz/brands/edenvale): Head-to-head: /demand/nz/compare/edenvale-vs-garage-project-tiny - [Free Spirit](/demand/nz/brands/free-spirit): Head-to-head: /demand/nz/compare/free-spirit-vs-garage-project-tiny - [Steinlager Zero](/demand/nz/brands/steinlager-zero): Head-to-head: /demand/nz/compare/garage-project-tiny-vs-steinlager-zero - [Lyre's](/demand/nz/brands/lyres): Head-to-head: /demand/nz/compare/garage-project-tiny-vs-lyres - [Heineken 0.0](/demand/nz/brands/heineken-0-0): Head-to-head: /demand/nz/compare/garage-project-tiny-vs-heineken-0-0 ## Who owns Garage Project TINY? Garage Project TINY is owned by Garage Project. Brandwave also tracks Garage Project, owned by the same company, in New Zealand. - [Garage Project](/demand/nz/companies/garage-project): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Garage Project TINY? Garage Project TINY is owned by Garage Project. Brandwave also tracks Garage Project, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Garage Project TINY: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/garage-project-tiny This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/garage-project-tiny. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.