--- title: "Gainsborough: search popularity in New Zealand" description: "Gainsborough makes door handles and hardware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/gainsborough" publisher: "Brandwave" --- # Gainsborough: search popularity in New Zealand Gainsborough makes door handles and hardware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Gainsborough - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among door handle brands**: 2.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Door handle brands | 5 | 2.5% | 50 | - [Door handle brands](/demand/nz/categories/nz-door-handle-brands) ## Top door handle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gainsborough was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gainsborough is the fourth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Windsor Hardware | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lockwood | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Halliday + Baillie | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Gainsborough | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Yale | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about door handle brands - Asked ChatGPT "Which door handle brand should I buy in New Zealand?": 1. Lockwood, 2. Windsor Hardware, 3. Halliday + Baillie - Asked ChatGPT "What are the best door handle brands in New Zealand?": 1. Windsor Hardware, 2. Lockwood, 3. Gainsborough, 4. Yale - Asked ChatGPT "What's the best door handle brand in New Zealand for a home renovation?": 1. Windsor Hardware, 2. Halliday + Baillie - Searched Google, AI Overview "door handles nz": 1. Windsor Hardware - Searched Google, AI Overview "interior door handles": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Gainsborough changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Gainsborough in New Zealand fell from 60 to 50. - Across the 12 months ending September 2026, Gainsborough’s share of searches among door handle brands in New Zealand peaked at 3% in May 2026 and was lowest at 1.6% in April 2026. ## How did search popularity change for New Zealand door handle brands in September 2026? - In September 2026, Windsor Hardware gained share of searches among door handle brands in New Zealand, from 34.8% to 36.5%. - In September 2026, Yale gained share of searches among door handle brands in New Zealand, from 34.8% to 36.5%. - In September 2026, Halliday + Baillie lost share of searches among door handle brands in New Zealand, from 23.2% to 19.8%. - Estimated monthly branded searches for Lockwood in New Zealand rose 12.5% over 12 measured months, from 80 to 90 in September 2026. - Estimated monthly branded searches for Gainsborough in New Zealand fell 16.7% over 12 measured months, from 60 to 50 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Door handle brands | 60 | 2.7% | 5 | | Nov 2025 | Door handle brands | 50 | 2.3% | 5 | | Dec 2025 | Door handle brands | 50 | 3% | 5 | | Jan 2026 | Door handle brands | 50 | 2.8% | 5 | | Feb 2026 | Door handle brands | 40 | 2.2% | 5 | | Mar 2026 | Door handle brands | 50 | 2.4% | 5 | | Apr 2026 | Door handle brands | 30 | 1.6% | 5 | | May 2026 | Door handle brands | 60 | 3% | 5 | | Jun 2026 | Door handle brands | 50 | 2.2% | 5 | | Jul 2026 | Door handle brands | 50 | 2.5% | 5 | | Aug 2026 | Door handle brands | 60 | 2.9% | 5 | | Sep 2026 | Door handle brands | 50 | 2.5% | 5 | ## How are Gainsborough’s branded searches counted? Brandwave collects information about searches that people make online using Gainsborough’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “gainsborough door handle” - “gainsborough hardware” ## Which door handle brands compete with Gainsborough? - [Windsor Hardware](/demand/nz/brands/windsor-hardware): Head-to-head: /demand/nz/compare/gainsborough-vs-windsor-hardware - [Yale](/demand/nz/brands/yale): Head-to-head: /demand/nz/compare/gainsborough-vs-yale - [Halliday + Baillie](/demand/nz/brands/halliday-baillie): Head-to-head: /demand/nz/compare/gainsborough-vs-halliday-baillie - [Lockwood](/demand/nz/brands/lockwood): Head-to-head: /demand/nz/compare/gainsborough-vs-lockwood ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Gainsborough: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/gainsborough This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/gainsborough. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.