--- title: "Gaiam: search popularity in New Zealand" description: "Gaiam makes yoga mats and equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/gaiam" publisher: "Brandwave" --- # Gaiam: search popularity in New Zealand Gaiam makes yoga mats and equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Gaiam - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among foam roller brands**: 1.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Foam roller brands | 4 | 1.5% | 110 | | Yoga mat brands | 1 | 29.4% | 200 | - [Foam roller brands](/demand/nz/categories/nz-foam-roller-brands) - [Yoga mat brands](/demand/nz/categories/nz-yoga-mat-brands) ## Top foam roller brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Gaiam did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TriggerPoint | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Blackroll | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | OPTP | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Therabody | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gaiam | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about foam roller brands - Asked ChatGPT "Which foam roller brand should I buy in New Zealand?": 1. TriggerPoint, 2. Blackroll - Asked ChatGPT "What are the best foam roller brands in New Zealand?": 1. TriggerPoint, 2. Blackroll, 3. OPTP - Asked ChatGPT "What's the best foam roller brand in New Zealand for muscle recovery?": 1. TriggerPoint, 2. Blackroll - Searched Google, AI Overview "foam roller nz": named none of the brands we track - Searched Google, AI Overview "massage roller nz": 1. Blackroll, 2. TriggerPoint Not named in any answer: Therabody and Gaiam. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Gaiam changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Gaiam in New Zealand fell from 250 to 200. - Across the 12 months ending September 2026, Gaiam’s share of searches among foam roller brands in New Zealand decreased from 6.6% to 1.5%. - Across the 12 months ending September 2026, Gaiam’s share of searches among foam roller brands in New Zealand peaked at 10.8% in July 2026 and was lowest at 1.3% in December 2025. - Across the 12 months ending September 2026, Gaiam fell from 3rd to 4th among foam roller brands in New Zealand. - Across the 12 months ending September 2026, Gaiam’s share of searches among yoga mat brands in New Zealand decreased from 42.4% to 29.4%. - Across the 12 months ending September 2026, Gaiam’s share of searches among yoga mat brands in New Zealand peaked at 50.5% in April 2026 and was lowest at 16.1% in June 2026. ## How did search popularity change for New Zealand foam roller brands in September 2026? - In September 2026, TriggerPoint overtook Therabody to become the leader among foam roller brands in New Zealand, with 74.7% of the searches. - In September 2026, Therabody lost share of searches among foam roller brands in New Zealand, from 54.5% to 21.2%. - In September 2026, Gaiam lost share of searches among foam roller brands in New Zealand, from 7.8% to 1.5%. - In September 2026, OPTP lost share of searches among foam roller brands in New Zealand, from 2.2% to 1.1%. - In September 2026, Blackroll lost share of searches among foam roller brands in New Zealand, from 2.6% to 1.5%. ## How did search popularity change for New Zealand yoga mat brands in September 2026? - In September 2026, The Mat Collective overtook Liforme and 2 others to rank 4th among yoga mat brands in New Zealand, with 13.2% of the searches. - In September 2026, BAHE gained share of searches among yoga mat brands in New Zealand, from 12% to 13.2%. - In September 2026, Valka Yoga gained share of searches among yoga mat brands in New Zealand, from 9.3% to 10.3%. - In September 2026, Gaiam lost share of searches among yoga mat brands in New Zealand, from 40% to 29.4%. - In September 2026, Liforme lost share of searches among yoga mat brands in New Zealand, from 12% to 8.8%. - JadeYoga’s share of searches among yoga mat brands in New Zealand has gained ground for 3 months in a row, from 0.52% to 1.5% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Foam roller brands | 140 | 6.6% | 3 | | Nov 2025 | Foam roller brands | 140 | 4.9% | 3 | | Dec 2025 | Foam roller brands | 140 | 1.3% | 3 | | Jan 2026 | Foam roller brands | 170 | 2.8% | 3 | | Feb 2026 | Foam roller brands | 90 | 3.4% | 3 | | Mar 2026 | Foam roller brands | 140 | 6.6% | 3 | | Apr 2026 | Foam roller brands | 170 | 7.9% | 3 | | May 2026 | Foam roller brands | 140 | 6.6% | 3 | | Jun 2026 | Foam roller brands | 170 | 7.2% | 3 | | Jul 2026 | Foam roller brands | 260 | 10.8% | 3 | | Aug 2026 | Foam roller brands | 210 | 7.8% | 3 | | Sep 2026 | Foam roller brands | 110 | 1.5% | 4 | | Oct 2025 | Yoga mat brands | 250 | 42.4% | 1 | | Nov 2025 | Yoga mat brands | 280 | 29.8% | 2 | | Dec 2025 | Yoga mat brands | 250 | 29.8% | 2 | | Jan 2026 | Yoga mat brands | 380 | 38.4% | 1 | | Feb 2026 | Yoga mat brands | 410 | 37.6% | 2 | | Mar 2026 | Yoga mat brands | 530 | 44.5% | 1 | | Apr 2026 | Yoga mat brands | 560 | 50.5% | 1 | | May 2026 | Yoga mat brands | 280 | 24.1% | 2 | | Jun 2026 | Yoga mat brands | 310 | 16.1% | 2 | | Jul 2026 | Yoga mat brands | 370 | 47.4% | 1 | | Aug 2026 | Yoga mat brands | 300 | 40% | 1 | | Sep 2026 | Yoga mat brands | 200 | 29.4% | 1 | ## How are Gaiam’s branded searches counted? Brandwave collects information about searches that people make online using Gaiam’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “gaiam” - “gaiam yoga mat” ## Which foam roller brands compete with Gaiam? - [TriggerPoint](/demand/nz/brands/triggerpoint): Head-to-head: /demand/nz/compare/gaiam-vs-triggerpoint - [Therabody](/demand/nz/brands/therabody): Head-to-head: /demand/nz/compare/gaiam-vs-therabody - [Blackroll](/demand/nz/brands/blackroll): Head-to-head: /demand/nz/compare/blackroll-vs-gaiam - [OPTP](/demand/nz/brands/optp): Head-to-head: /demand/nz/compare/gaiam-vs-optp ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Gaiam: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/gaiam This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/gaiam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.