---
title: "Gaia GPS: search popularity and Share of Search in New Zealand"
description: "Gaia GPS is a hiking and trail app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/gaia-gps"
publisher: "Brandwave"
---

# Gaia GPS: search popularity and Share of Search in New Zealand

Gaia GPS is a hiking and trail app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Gaia GPS
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among hiking and tramping apps**: 1.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hiking and tramping apps | 4 | 1.8% | 170 |

- [Hiking and tramping apps](/demand/nz/categories/nz-hiking-apps)

## How has branded search demand for Gaia GPS changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Gaia GPS in New Zealand fell from 240 to 170.
- Across the 11 months ending August 2026, Gaia GPS’s estimated Share of Search among hiking and tramping apps in New Zealand decreased from 2.4% to 1.8%.

## How did search popularity change for New Zealand hiking and tramping apps in August 2026?

- In August 2026, Topo Maps+ gained estimated Share of Search among hiking and tramping apps in New Zealand, from 59.7% to 64%.
- In August 2026, Komoot gained estimated Share of Search among hiking and tramping apps in New Zealand, from 5.7% to 6.6%.
- In August 2026, AllTrails lost estimated Share of Search among hiking and tramping apps in New Zealand, from 32.3% to 27.1%.
- Estimated monthly branded searches for Wikiloc in New Zealand fell 50% over 11 measured months, from 100 to 50 in August 2026.
- Estimated monthly branded searches for Gaia GPS in New Zealand fell 29.2% over 11 measured months, from 240 to 170 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hiking and tramping apps | 240 | 2.4% | 4 |
| Nov 2025 | Hiking and tramping apps | 250 | 2.3% | 4 |
| Dec 2025 | Hiking and tramping apps | 260 | 2.2% | 4 |
| Jan 2026 | Hiking and tramping apps | 300 | 2.1% | 4 |
| Feb 2026 | Hiking and tramping apps | 250 | 2% | 4 |
| Mar 2026 | Hiking and tramping apps | 230 | 1.8% | 4 |
| Apr 2026 | Hiking and tramping apps | 200 | 1.6% | 4 |
| May 2026 | Hiking and tramping apps | 210 | 2.1% | 4 |
| Jun 2026 | Hiking and tramping apps | 170 | 1.8% | 4 |
| Jul 2026 | Hiking and tramping apps | 160 | 1.7% | 4 |
| Aug 2026 | Hiking and tramping apps | 170 | 1.8% | 4 |
| Sep 2026 | Hiking and tramping apps | — | — | — |

## How is Gaia GPS measured?

Brandwave collects information about searches that people make online using Gaia GPS’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “gaia gps”
- “gaia gps new zealand”
- “gaia gps nz”
- “gaia gps online”
- “gaiagps”
- “gaiagps com”
- “gaiagps hiking app”

## Which hiking and tramping apps compete with Gaia GPS?

- [Topo Maps+](/demand/nz/brands/topo-maps): Head-to-head: /demand/nz/compare/gaia-gps-vs-topo-maps
- [AllTrails](/demand/nz/brands/alltrails): Head-to-head: /demand/nz/compare/alltrails-vs-gaia-gps
- [Komoot](/demand/nz/brands/komoot): Head-to-head: /demand/nz/compare/gaia-gps-vs-komoot
- [Wikiloc](/demand/nz/brands/wikiloc): Head-to-head: /demand/nz/compare/gaia-gps-vs-wikiloc

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Gaia GPS: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/gaia-gps

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/gaia-gps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.