--- title: "G-P: search popularity in New Zealand" description: "A global employment company, formerly Globalization Partners, offering employer of record services. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/g-p" publisher: "Brandwave" --- # G-P: search popularity in New Zealand A global employment company, formerly Globalization Partners, offering employer of record services. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: G-P - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among employer of record platforms**: 33% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Employer of record platforms | 2 | 33% | 5.4K | - [Employer of record platforms](/demand/nz/categories/nz-employer-of-record-platforms) ## Top employer of record platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, G-P did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Deel | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Remote | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Employment Hero | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Multiplier | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | RemoFirst | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Oyster HR | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | G-P | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pebl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Atlas HXM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Papaya Global | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about employer of record platforms - Asked ChatGPT "Which employer of record platform should I use in New Zealand?": 1. Employment Hero, 2. Deel, 3. Remote, 4. RemoFirst - Asked ChatGPT "What are the best employer of record platforms in New Zealand?": 1. Employment Hero, 2. Deel, 3. Remote, 4. RemoFirst, 5. Multiplier, 6. Oyster HR - Asked ChatGPT "What's the best employer of record platform in New Zealand for hiring staff overseas?": 1. Deel, 2. Remote, 3. Multiplier, 4. RemoFirst - Searched Google, AI Overview "employer of record platform": 1. Employment Hero, 2. Deel, 3. Multiplier, 4. Remote - Searched Google, AI Overview "global hiring platform": 1. Remote, 2. Deel Not named in any answer: G-P, Pebl, Atlas HXM and Papaya Global. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for G-P changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for G-P in New Zealand fell from 8.1K to 5.4K. - Across the 12 months ending September 2026, G-P’s share of searches among employer of record platforms in New Zealand decreased from 42.9% to 33%. - Across the 12 months ending September 2026, G-P’s share of searches among employer of record platforms in New Zealand peaked at 42.9% in October 2025 and was lowest at 32.5% in May 2026. ## How did search popularity change for New Zealand employer of record platforms in September 2026? - In September 2026, Atlas HXM rose from 9th to 8th among employer of record platforms in New Zealand. - In September 2026, Papaya Global rose from 10th to 9th among employer of record platforms in New Zealand. - In September 2026, Remote rose from 8th to 7th among employer of record platforms in New Zealand. - In September 2026, RemoFirst fell from 7th to 10th among employer of record platforms in New Zealand. - Estimated monthly branded searches for Pebl in New Zealand rose 150% over 12 measured months, from 20 to 50 in September 2026. - Estimated monthly branded searches for Multiplier in New Zealand rose 46.7% over 12 measured months, from 150 to 220 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Employer of record platforms | 8.1K | 42.9% | 2 | | Nov 2025 | Employer of record platforms | 8.1K | 42.6% | 2 | | Dec 2025 | Employer of record platforms | 5.4K | 37.7% | 2 | | Jan 2026 | Employer of record platforms | 6.6K | 42% | 2 | | Feb 2026 | Employer of record platforms | 6.6K | 42.4% | 2 | | Mar 2026 | Employer of record platforms | 6.6K | 37.6% | 2 | | Apr 2026 | Employer of record platforms | 5.4K | 37.4% | 2 | | May 2026 | Employer of record platforms | 5.4K | 32.5% | 2 | | Jun 2026 | Employer of record platforms | 5.4K | 33.1% | 2 | | Jul 2026 | Employer of record platforms | 5.4K | 33.4% | 2 | | Aug 2026 | Employer of record platforms | 5.4K | 33.1% | 2 | | Sep 2026 | Employer of record platforms | 5.4K | 33% | 2 | ## How are G-P’s branded searches counted? Brandwave collects information about searches that people make online using G-P’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “g-p” ## Which employer of record platforms compete with G-P? - [Employment Hero](/demand/nz/brands/employment-hero): Head-to-head: /demand/nz/compare/employment-hero-vs-g-p - [Deel](/demand/nz/brands/deel): Head-to-head: /demand/nz/compare/deel-vs-g-p - [Multiplier](/demand/nz/brands/multiplier): Head-to-head: /demand/nz/compare/g-p-vs-multiplier - [Pebl](/demand/nz/brands/pebl): Head-to-head: /demand/nz/compare/g-p-vs-pebl - [Oyster HR](/demand/nz/brands/oyster-hr): Head-to-head: /demand/nz/compare/g-p-vs-oyster-hr - [Remote](/demand/nz/brands/remote) - [Atlas HXM](/demand/nz/brands/atlas-hxm) - [Papaya Global](/demand/nz/brands/papaya-global) - [RemoFirst](/demand/nz/brands/remofirst) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "G-P: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/g-p This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/g-p. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.