---
title: "G Adventures: search popularity and Share of Search in New Zealand"
description: "G Adventures runs guided tours that New Zealanders and visitors book. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/g-adventures"
publisher: "Brandwave"
---

# G Adventures: search popularity and Share of Search in New Zealand

G Adventures runs guided tours that New Zealanders and visitors book. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: G Adventures
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among tour operators**: 8.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tour operators | 5 | 8.4% | 3K |

- [Tour operators](/demand/nz/categories/nz-tour-operators)

## How has branded search demand for G Adventures changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for G Adventures in New Zealand fell from 3.7K to 3K.
- Across the 11 months ending August 2026, G Adventures’ estimated Share of Search among tour operators in New Zealand decreased from 11.1% to 8.4%.
- Across the 11 months ending August 2026, G Adventures’ estimated Share of Search among tour operators in New Zealand peaked at 12.1% in February 2026 and was lowest at 8.4% in August 2026.
- Across the 11 months ending August 2026, G Adventures fell from 4th to 5th among tour operators in New Zealand.

## How did search popularity change for New Zealand tour operators in August 2026?

- In August 2026, Flying Kiwi overtook RealNZ to take the highest estimated Share of Search among tour operators in New Zealand, at 27.7%.
- In August 2026, Contiki lost estimated Share of Search among tour operators in New Zealand, from 25.6% to 21.7%.
- In August 2026, G Adventures lost estimated Share of Search among tour operators in New Zealand, from 11.6% to 8.4%.
- In August 2026, RealNZ lost estimated Share of Search among tour operators in New Zealand, from 23.5% to 20.9%.
- In August 2026, Intrepid Travel lost estimated Share of Search among tour operators in New Zealand, from 15.7% to 15.2%.
- Haka Tours’ estimated Share of Search among tour operators in New Zealand has lost ground for 3 months in a row, from 0.91% to 0.39% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tour operators | 3.7K | 11.1% | 4 |
| Nov 2025 | Tour operators | 4.4K | 11.4% | 5 |
| Dec 2025 | Tour operators | 3.8K | 9.9% | 4 |
| Jan 2026 | Tour operators | 5.7K | 12% | 4 |
| Feb 2026 | Tour operators | 4.5K | 12.1% | 4 |
| Mar 2026 | Tour operators | 3.7K | 10.6% | 5 |
| Apr 2026 | Tour operators | 3.5K | 10.7% | 4 |
| May 2026 | Tour operators | 3.7K | 10.3% | 5 |
| Jun 2026 | Tour operators | 3.7K | 10.9% | 5 |
| Jul 2026 | Tour operators | 3.7K | 11.6% | 5 |
| Aug 2026 | Tour operators | 3K | 8.4% | 5 |
| Sep 2026 | Tour operators | — | — | — |

## How is G Adventures measured?

Brandwave collects information about searches that people make online using G Adventures’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “g adventures”
- “g adventures ca”
- “g adventures near me”
- “g adventures new zealand”
- “g adventures nz”
- “g adventures tour”
- “g adventures trip”
- “gadventures”
- “gadventures com”
- “gadventures nz”
- “gadventures tour”

## Which tour operators compete with G Adventures?

- [Flying Kiwi](/demand/nz/brands/flying-kiwi)
- [Contiki](/demand/nz/brands/contiki): Head-to-head: /demand/nz/compare/contiki-vs-g-adventures
- [RealNZ](/demand/nz/brands/realnz): Head-to-head: /demand/nz/compare/g-adventures-vs-realnz
- [Intrepid Travel](/demand/nz/brands/intrepid-travel): Head-to-head: /demand/nz/compare/g-adventures-vs-intrepid-travel
- [Topdeck](/demand/nz/brands/topdeck): Head-to-head: /demand/nz/compare/g-adventures-vs-topdeck
- [Kiwi Experience](/demand/nz/brands/kiwi-experience): Head-to-head: /demand/nz/compare/g-adventures-vs-kiwi-experience
- [Haka Tours](/demand/nz/brands/haka-tours)
- [Stray](/demand/nz/brands/stray)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "G Adventures: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/g-adventures

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/g-adventures. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.