--- title: "Furuno: search popularity in New Zealand" description: "Furuno makes marine electronics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/furuno" publisher: "Brandwave" --- # Furuno: search popularity in New Zealand Furuno makes marine electronics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Furuno - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among depth finder brands**: 0.87% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Depth finder brands | 4 | 0.87% | 140 | | Marine electronics brands | 5 | 5.9% | 150 | - [Depth finder brands](/demand/nz/categories/nz-depth-finder-brands) - [Marine electronics brands](/demand/nz/categories/nz-marine-electronics-brands) ## Top depth finder brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Furuno was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Furuno is the fifth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Garmin | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lowrance | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Humminbird | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Simrad | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Furuno | 5th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about depth finder brands - Asked ChatGPT "Which depth finder brand should I buy in New Zealand?": 1. Garmin, 2. Lowrance, 3. Humminbird, 4. Furuno - Asked ChatGPT "What are the best depth finder brands in New Zealand?": 1. Garmin, 2. Lowrance, 3. Humminbird, 4. Simrad, 5. Furuno - Asked ChatGPT "What's the best depth finder brand in New Zealand for a boat?": 1. Garmin, 2. Lowrance, 3. Simrad - Searched Google, AI Overview "best depth finder": 1. Garmin, 2. Lowrance, 3. Humminbird - Searched Google, AI Overview "depth sounder brands": 1. Garmin, 2. Lowrance, 3. Simrad, 4. Furuno, 5. Humminbird Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Furuno changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Furuno in New Zealand rose from 100 to 150. - Across the 12 months ending September 2026, Furuno rose from 5th to 4th among depth finder brands in New Zealand. - Across the 12 months ending September 2026, Furuno’s share of searches among marine electronics brands in New Zealand increased from 3.5% to 5.9%. - Across the 12 months ending September 2026, Furuno’s share of searches among marine electronics brands in New Zealand peaked at 5.9% in September 2026 and was lowest at 3% in May 2026. - Across the 12 months ending September 2026, Furuno rose from 6th to 5th among marine electronics brands in New Zealand. ## How did search popularity change for New Zealand depth finder brands in September 2026? - In September 2026, Garmin gained share of searches among depth finder brands in New Zealand, from 91% to 92%. - In September 2026, Simrad lost share of searches among depth finder brands in New Zealand, from 3.7% to 3.1%. - In September 2026, Lowrance lost share of searches among depth finder brands in New Zealand, from 3.9% to 3.4%. - In September 2026, Furuno rose from 5th to 4th among depth finder brands in New Zealand. - In September 2026, Humminbird fell from 4th to 5th among depth finder brands in New Zealand. ## How did search popularity change for New Zealand marine electronics brands in September 2026? - In September 2026, Furuno overtook Humminbird to rank 5th among marine electronics brands in New Zealand, with 5.9% of the searches. - In September 2026, Raymarine gained share of searches among marine electronics brands in New Zealand, from 13.6% to 14.5%. - In September 2026, Garmin Marine lost share of searches among marine electronics brands in New Zealand, from 28.8% to 26.7%. - In September 2026, Humminbird lost share of searches among marine electronics brands in New Zealand, from 5.1% to 4.3%. - In September 2026, Simrad lost share of searches among marine electronics brands in New Zealand, from 26.4% to 25.9%. - Estimated monthly branded searches for Lowrance in New Zealand fell 23.7% over 12 measured months, from 760 to 580 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Depth finder brands | 90 | 0.55% | 5 | | Nov 2025 | Depth finder brands | 140 | 0.7% | 5 | | Dec 2025 | Depth finder brands | 110 | 0.65% | 5 | | Jan 2026 | Depth finder brands | 210 | 1.2% | 4 | | Feb 2026 | Depth finder brands | 110 | 0.67% | 5 | | Mar 2026 | Depth finder brands | 90 | 0.55% | 5 | | Apr 2026 | Depth finder brands | 110 | 0.69% | 4 | | May 2026 | Depth finder brands | 70 | 0.44% | 5 | | Jun 2026 | Depth finder brands | 110 | 0.82% | 4 | | Jul 2026 | Depth finder brands | 140 | 1% | 4 | | Aug 2026 | Depth finder brands | 90 | 0.55% | 5 | | Sep 2026 | Depth finder brands | 140 | 0.87% | 4 | | Oct 2025 | Marine electronics brands | 100 | 3.5% | 6 | | Nov 2025 | Marine electronics brands | 150 | 4.1% | 6 | | Dec 2025 | Marine electronics brands | 120 | 3.1% | 6 | | Jan 2026 | Marine electronics brands | 220 | 5% | 5 | | Feb 2026 | Marine electronics brands | 120 | 3.9% | 6 | | Mar 2026 | Marine electronics brands | 100 | 3.6% | 6 | | Apr 2026 | Marine electronics brands | 120 | 5.5% | 5 | | May 2026 | Marine electronics brands | 80 | 3% | 6 | | Jun 2026 | Marine electronics brands | 120 | 4.8% | 5 | | Jul 2026 | Marine electronics brands | 150 | 5.5% | 5 | | Aug 2026 | Marine electronics brands | 100 | 3.4% | 6 | | Sep 2026 | Marine electronics brands | 150 | 5.9% | 5 | ## How are Furuno’s branded searches counted? Brandwave collects information about searches that people make online using Furuno’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “furuno depth finder” - “furuno depth sounder” - “furuno fish finder” ## Which depth finder brands compete with Furuno? - [Garmin](/demand/nz/brands/garmin): Head-to-head: /demand/nz/compare/furuno-vs-garmin - [Lowrance](/demand/nz/brands/lowrance): Head-to-head: /demand/nz/compare/furuno-vs-lowrance - [Simrad](/demand/nz/brands/simrad): Head-to-head: /demand/nz/compare/furuno-vs-simrad - [Humminbird](/demand/nz/brands/humminbird): Head-to-head: /demand/nz/compare/furuno-vs-humminbird ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Furuno: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/furuno This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/furuno. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.