--- title: "Fujitsu: search popularity and Share of Search in New Zealand" description: "Fujitsu provides managed IT services to New Zealand organisations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/fujitsu" publisher: "Brandwave" --- # Fujitsu: search popularity and Share of Search in New Zealand Fujitsu provides managed IT services to New Zealand organisations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Fujitsu - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among heat pump brands**: 7.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Heat pump brands | 6 | 7.7% | 2.5K | | IT managed service providers | 2 | 27.8% | 2.5K | - [Heat pump brands](/demand/nz/categories/nz-heat-pump-brands) - [IT managed service providers](/demand/nz/categories/nz-it-managed-service-providers) ## How has branded search demand for Fujitsu changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Fujitsu in New Zealand rose from 1.4K to 2.5K. - Across the 11 months ending August 2026, Fujitsu’s estimated Share of Search among heat pump brands in New Zealand increased from 5.6% to 7.7%. - Across the 11 months ending August 2026, Fujitsu’s estimated Share of Search among heat pump brands in New Zealand peaked at 10.1% in April 2026 and was lowest at 5.5% in February 2026. - Across the 11 months ending August 2026, Fujitsu’s estimated Share of Search among IT managed service providers in New Zealand increased from 18.4% to 27.8%. - Across the 11 months ending August 2026, Fujitsu’s estimated Share of Search among IT managed service providers in New Zealand peaked at 36% in July 2026 and was lowest at 18.4% in October 2025. ## How did search popularity change for New Zealand heat pump brands in August 2026? - In August 2026, Rinnai overtook Midea to take the highest estimated Share of Search among heat pump brands in New Zealand, at 25.7%. - In August 2026, Panasonic overtook Mitsubishi Electric to rank 4th among heat pump brands in New Zealand, at 11.7%. - In August 2026, Daikin gained estimated Share of Search among heat pump brands in New Zealand, from 18.4% to 19.5%. - In August 2026, Mitsubishi Electric lost estimated Share of Search among heat pump brands in New Zealand, from 12.3% to 10%. - In August 2026, Fujitsu lost estimated Share of Search among heat pump brands in New Zealand, from 9.1% to 7.7%. - Toshiba’s estimated Share of Search among heat pump brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 2.1% in August 2026. ## How did search popularity change for New Zealand IT managed service providers in August 2026? - In August 2026, Datacom gained estimated Share of Search among IT managed service providers in New Zealand, from 52.3% to 57.4%. - In August 2026, The Instillery gained estimated Share of Search among IT managed service providers in New Zealand, from 6.7% to 8.6%. - In August 2026, Cyclone Computers gained estimated Share of Search among IT managed service providers in New Zealand, from 4.1% to 5.2%. - In August 2026, Fujitsu lost estimated Share of Search among IT managed service providers in New Zealand, from 36% to 27.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Heat pump brands | 1.4K | 5.6% | 6 | | Nov 2025 | Heat pump brands | 1.9K | 6.3% | 6 | | Dec 2025 | Heat pump brands | 1.8K | 6.5% | 6 | | Jan 2026 | Heat pump brands | 1.8K | 6.7% | 6 | | Feb 2026 | Heat pump brands | 1.5K | 5.5% | 6 | | Mar 2026 | Heat pump brands | 1.9K | 6.5% | 6 | | Apr 2026 | Heat pump brands | 3.2K | 10.1% | 6 | | May 2026 | Heat pump brands | 3.1K | 9.4% | 6 | | Jun 2026 | Heat pump brands | 3.1K | 8.9% | 6 | | Jul 2026 | Heat pump brands | 3.5K | 9.1% | 6 | | Aug 2026 | Heat pump brands | 2.5K | 7.7% | 6 | | Sep 2026 | Heat pump brands | — | — | — | | Oct 2025 | IT managed service providers | 1.4K | 18.4% | 2 | | Nov 2025 | IT managed service providers | 1.9K | 21.9% | 2 | | Dec 2025 | IT managed service providers | 1.8K | 24.8% | 2 | | Jan 2026 | IT managed service providers | 1.8K | 24.4% | 2 | | Feb 2026 | IT managed service providers | 1.5K | 18.5% | 2 | | Mar 2026 | IT managed service providers | 1.9K | 19.1% | 2 | | Apr 2026 | IT managed service providers | 3.2K | 34% | 2 | | May 2026 | IT managed service providers | 3.1K | 32.7% | 2 | | Jun 2026 | IT managed service providers | 3.1K | 32.5% | 2 | | Jul 2026 | IT managed service providers | 3.5K | 36% | 2 | | Aug 2026 | IT managed service providers | 2.5K | 27.8% | 2 | | Sep 2026 | IT managed service providers | — | — | — | ## How is Fujitsu measured? Brandwave collects information about searches that people make online using Fujitsu’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “fujitsu air conditioner” - “fujitsu cloud” - “fujitsu heat pump” - “fujitsu it services” - “fujitsu it support” - “fujitsu managed services” - “fujitsu nz” ## Which heat pump brands compete with Fujitsu? - [Rinnai](/demand/nz/brands/rinnai) - [Midea](/demand/nz/brands/midea): Head-to-head: /demand/nz/compare/fujitsu-vs-midea - [Daikin](/demand/nz/brands/daikin): Head-to-head: /demand/nz/compare/daikin-vs-fujitsu - [Panasonic](/demand/nz/brands/panasonic): Head-to-head: /demand/nz/compare/fujitsu-vs-panasonic - [Mitsubishi Electric](/demand/nz/brands/mitsubishi-electric): Head-to-head: /demand/nz/compare/fujitsu-vs-mitsubishi-electric - [Toshiba](/demand/nz/brands/toshiba): Head-to-head: /demand/nz/compare/fujitsu-vs-toshiba ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Fujitsu: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/fujitsu This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/fujitsu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.