---
title: "Frontline: search popularity and Share of Search in New Zealand"
description: "Frontline makes pet flea or worm treatments sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/frontline"
publisher: "Brandwave"
---

# Frontline: search popularity and Share of Search in New Zealand

Frontline makes pet flea or worm treatments sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Frontline
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among flea, tick and worm treatment brands**: 6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Flea, tick and worm treatment brands | 5 | 6% | 650 |

- [Flea, tick and worm treatment brands](/demand/nz/categories/nz-pet-parasite-treatment-brands)

## How has branded search demand for Frontline changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Frontline in New Zealand held steady, from 640 to 650.
- Across the 11 months ending August 2026, Frontline’s estimated Share of Search among flea, tick and worm treatment brands in New Zealand peaked at 14.2% in March 2026 and was lowest at 6% in August 2026.

## How did search popularity change for New Zealand flea, tick and worm treatment brands in August 2026?

- In August 2026, Drontal gained estimated Share of Search among flea, tick and worm treatment brands in New Zealand, from 14.2% to 15.6%.
- In August 2026, Advocate gained estimated Share of Search among flea, tick and worm treatment brands in New Zealand, from 8.6% to 9.3%.
- In August 2026, Frontline lost estimated Share of Search among flea, tick and worm treatment brands in New Zealand, from 7.2% to 6%.
- Estimated monthly branded searches for Bravecto in New Zealand rose 10.6% over 11 measured months, from 4.3K to 4.8K in August 2026.
- Estimated monthly branded searches for NexGard in New Zealand fell 18.4% over 11 measured months, from 3.3K to 2.7K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Flea, tick and worm treatment brands | 640 | 6.1% | 5 |
| Nov 2025 | Flea, tick and worm treatment brands | 850 | 8.3% | 5 |
| Dec 2025 | Flea, tick and worm treatment brands | 870 | 8.1% | 5 |
| Jan 2026 | Flea, tick and worm treatment brands | 990 | 8.3% | 5 |
| Feb 2026 | Flea, tick and worm treatment brands | 1.4K | 11.9% | 4 |
| Mar 2026 | Flea, tick and worm treatment brands | 1.7K | 14.2% | 4 |
| Apr 2026 | Flea, tick and worm treatment brands | 1.4K | 12.3% | 4 |
| May 2026 | Flea, tick and worm treatment brands | 990 | 9.2% | 4 |
| Jun 2026 | Flea, tick and worm treatment brands | 730 | 6.4% | 5 |
| Jul 2026 | Flea, tick and worm treatment brands | 800 | 7.2% | 5 |
| Aug 2026 | Flea, tick and worm treatment brands | 650 | 6% | 5 |
| Sep 2026 | Flea, tick and worm treatment brands | — | — | — |

## How is Frontline measured?

Brandwave collects information about searches that people make online using Frontline’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dog flea treatment frontline plus”
- “frontline cat”
- “frontline cat flea medicine”
- “frontline dog”
- “frontline flea”
- “frontline flea control”
- “frontline flea spray”
- “frontline plus”
- “frontline plus canine”
- “frontline plus flea control”
- “frontline worming”

## Which flea, tick and worm treatment brands compete with Frontline?

- [Bravecto](/demand/nz/brands/bravecto): Head-to-head: /demand/nz/compare/bravecto-vs-frontline
- [NexGard](/demand/nz/brands/nexgard): Head-to-head: /demand/nz/compare/frontline-vs-nexgard
- [Drontal](/demand/nz/brands/drontal): Head-to-head: /demand/nz/compare/drontal-vs-frontline
- [Advocate](/demand/nz/brands/advocate): Head-to-head: /demand/nz/compare/advocate-vs-frontline

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Frontline: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/frontline

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/frontline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.