---
title: "Frith & Laird: search popularity and Share of Search in New Zealand"
description: "Frith & Laird offers Auckland optometrist services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/frith-and-laird"
publisher: "Brandwave"
---

# Frith & Laird: search popularity and Share of Search in New Zealand

Frith & Laird offers Auckland optometrist services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Frith & Laird
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among auckland optometrists**: 8.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Auckland optometrists | 2 | 8.8% | 220 |

- [Auckland optometrists](/demand/nz/categories/nz-auckland-optometrists)

## How has branded search demand for Frith & Laird changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Frith & Laird in New Zealand rose from 200 to 220.
- Across the 11 months ending August 2026, Frith & Laird’s estimated Share of Search among auckland optometrists in New Zealand increased from 7.7% to 8.8%.
- Across the 11 months ending August 2026, Frith & Laird’s estimated Share of Search among auckland optometrists in New Zealand peaked at 9.6% in April 2026 and was lowest at 6.8% in January 2026.

## How did search popularity change for New Zealand auckland optometrists in August 2026?

- In August 2026, Frith & Laird gained estimated Share of Search among auckland optometrists in New Zealand, from 6.8% to 8.8%.
- In August 2026, Mortimer Hirst lost estimated Share of Search among auckland optometrists in New Zealand, from 93.2% to 91.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Auckland optometrists | 200 | 7.7% | 2 |
| Nov 2025 | Auckland optometrists | 230 | 8.6% | 2 |
| Dec 2025 | Auckland optometrists | 240 | 8.9% | 2 |
| Jan 2026 | Auckland optometrists | 200 | 6.8% | 2 |
| Feb 2026 | Auckland optometrists | 190 | 8.3% | 2 |
| Mar 2026 | Auckland optometrists | 230 | 8.8% | 2 |
| Apr 2026 | Auckland optometrists | 230 | 9.6% | 2 |
| May 2026 | Auckland optometrists | 230 | 8.9% | 2 |
| Jun 2026 | Auckland optometrists | 230 | 8.6% | 2 |
| Jul 2026 | Auckland optometrists | 200 | 6.8% | 2 |
| Aug 2026 | Auckland optometrists | 220 | 8.8% | 2 |
| Sep 2026 | Auckland optometrists | — | — | — |

## How is Frith & Laird measured?

Brandwave collects information about searches that people make online using Frith & Laird’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “frith & laird optometrists”
- “frith & laird optometrists manurewa”
- “visique frith & laird optometrists”
- “visique frith & laird optometrists manurewa”

## Which auckland optometrists compete with Frith & Laird?

- [Mortimer Hirst](/demand/nz/brands/mortimer-hirst): Head-to-head: /demand/nz/compare/frith-and-laird-vs-mortimer-hirst

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Frith & Laird: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/frith-and-laird

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/frith-and-laird. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.