---
title: "Friendlypak: search popularity and Share of Search in New Zealand"
description: "Friendlypak is a sustainable packaging supplier available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/friendlypak"
publisher: "Brandwave"
---

# Friendlypak: search popularity and Share of Search in New Zealand

Friendlypak is a sustainable packaging supplier available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Friendlypak
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among sustainable packaging suppliers**: 3.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sustainable packaging suppliers | 5 | 3.1% | 60 |

- [Sustainable packaging suppliers](/demand/nz/categories/nz-sustainable-packaging-suppliers)

## How has branded search demand for Friendlypak changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Friendlypak in New Zealand rose from 50 to 60.
- Across the 11 months ending August 2026, Friendlypak’s estimated Share of Search among sustainable packaging suppliers in New Zealand peaked at 4.8% in February 2026 and was lowest at 2.6% in December 2025.

## How did search popularity change for New Zealand sustainable packaging suppliers in August 2026?

- In August 2026, Better Packaging Co. gained estimated Share of Search among sustainable packaging suppliers in New Zealand, from 15.9% to 18.7%.
- In August 2026, r3pack lost estimated Share of Search among sustainable packaging suppliers in New Zealand, from 47.8% to 46.6%.
- In August 2026, Ecopack lost estimated Share of Search among sustainable packaging suppliers in New Zealand, from 6.6% to 5.7%.
- Ecoware’s estimated Share of Search among sustainable packaging suppliers in New Zealand has lost ground for 3 months in a row, from 30.5% to 25.9% in August 2026.
- Estimated monthly branded searches for Friendlypak in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sustainable packaging suppliers | 50 | 2.7% | 5 |
| Nov 2025 | Sustainable packaging suppliers | 60 | 3.2% | 5 |
| Dec 2025 | Sustainable packaging suppliers | 40 | 2.6% | 5 |
| Jan 2026 | Sustainable packaging suppliers | 60 | 3.7% | 5 |
| Feb 2026 | Sustainable packaging suppliers | 80 | 4.8% | 5 |
| Mar 2026 | Sustainable packaging suppliers | 60 | 3% | 5 |
| Apr 2026 | Sustainable packaging suppliers | 60 | 3.8% | 5 |
| May 2026 | Sustainable packaging suppliers | 60 | 3.4% | 5 |
| Jun 2026 | Sustainable packaging suppliers | 50 | 2.9% | 5 |
| Jul 2026 | Sustainable packaging suppliers | 60 | 3.3% | 5 |
| Aug 2026 | Sustainable packaging suppliers | 60 | 3.1% | 5 |
| Sep 2026 | Sustainable packaging suppliers | — | — | — |

## How is Friendlypak measured?

Brandwave collects information about searches that people make online using Friendlypak’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “friendlypak”
- “friendlypak nz”

## Which sustainable packaging suppliers compete with Friendlypak?

- [r3pack](/demand/nz/brands/r3pack): Head-to-head: /demand/nz/compare/friendlypak-vs-r3pack
- [Ecoware](/demand/nz/brands/ecoware): Head-to-head: /demand/nz/compare/ecoware-vs-friendlypak
- [Better Packaging Co.](/demand/nz/brands/better-packaging-co): Head-to-head: /demand/nz/compare/better-packaging-co-vs-friendlypak
- [Ecopack](/demand/nz/brands/ecopack): Head-to-head: /demand/nz/compare/ecopack-vs-friendlypak

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Friendlypak: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/friendlypak

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/friendlypak. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.